{"id":42974,"date":"2015-10-09T21:27:00","date_gmt":"2015-10-09T19:46:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/"},"modified":"2015-10-12T18:21:42","modified_gmt":"2015-10-12T22:21:42","slug":"makita-une-fuerzas-con-la-autoridad-del-futbol-felix-fernandez","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/makita-une-fuerzas-con-la-autoridad-del-futbol-felix-fernandez\/","title":{"rendered":"Makita Joins Forces With Soccer Authority F\u00e9lix Fernandez"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LA MIRADA, California<\/span>, <span class=\"xn-chron\">Oct. 9, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc. continues to advance its leadership position in marketing to Hispanic contractors with a new partnership with Univision co-host F\u00e9lix Fern\u00e1ndez. <\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20151009\/275760\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20151009\/275760<\/a> <\/p>\n<p>Fern\u00e1ndez, a recognized voice in Spanish language sports media and former goalkeeper on the Mexican National Team, joins Makita as a brand ambassador and spokesman. The partnership increases Makita&#8217;s already high visibility among Hispanic contractors. Makita is the Official Power Tool of the Mexican National Soccer Team (MNT), and the Official Power Tool Sponsor of Major League Soccer (MLS). <\/p>\n<p><b>A Trusted Voice for Millions of Fans<br \/><\/b>&#8220;In the Hispanic-American community soccer is more than just a favorite sport, it&#8217;s a passion,&#8221; said <span class=\"xn-person\">Raquel Portillo<\/span>, Marketing Specialist, Emerging Markets. &#8220;As a former player on the Mexican National Team and as a broadcaster on Univision, F\u00e9lix Fern\u00e1ndez is a trusted voice in Spanish language sports media for millions of soccer fans. As a brand ambassador, F\u00e9lix will further drive Makita&#8217;s strong presence in the world of soccer and the connection with Hispanic pro contractors.&#8221;<\/p>\n<p>&#8220;As a former Mexican goalkeeper, I am proud to be a team player with a champion brand like Makita,&#8221; said Fern\u00e1ndez. &#8220;Performing on the field, I always search for the best quality gloves. In the same way, today&#8217;s contractors search for the best quality tools and Makita meets this demand. In this partnership, the Mexico National Team and Makita are one team, so I am honored to be a part of this championship team!&#8221;<\/p>\n<p>F\u00e9lix Fern\u00e1ndez (born <span class=\"xn-chron\">January 11, 1967<\/span> in <span class=\"xn-location\">Mexico City<\/span>) is a retired Mexican football goalkeeper. He was part of the Mexican National team in the World Cup in 1994. Presently, he is on Univision Deportes on a variety of soccer shows and on Rep\u00fablica Deportiva. He has covered three World Cups for Univision and has written three books. In his honor, FC Atlante retired his number which was the number 12.<\/p>\n<p><b>Engaging Hispanic Contractors<br \/><\/b>Makita&#8217;s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez&#8217;s personality and profile. This is in addition to Makita&#8217;s exhibitions at pre-game &#8220;F\u00fatbol Fiestas&#8221; during MNT friendly matches across the <span class=\"xn-location\">USA<\/span>, exclusive F\u00fatbol Fantasy Camps, and more.<\/p>\n<p>Makita&#8217;s focus on the Hispanic contractor is best demonstrated in the ongoing &#8220;Build Your Dreams&#8221; initiative. The advertising campaign links the best-in-class performance of <span class=\"xn-person\">Makita Tools<\/span> with increased efficiency on the job site, and the potential for contractors to spend more time off the job site to focus on dreams and aspirations centered on home and family.<\/p>\n<p><b>About Makita<br \/><\/b>Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc. is located in <span class=\"xn-location\">La Mirada, California<\/span>, and operates an extensive distribution network located throughout the U.S. Call 800\/4-MAKITA or visit <a href=\"http:\/\/www.makitatools.com\/\" target=\"_blank\" rel=\"nofollow\">makitatools.com<\/a>. Follow Makita at <a href=\"https:\/\/www.facebook.com\/MakitaToolsPage\" target=\"_blank\" rel=\"nofollow\">facebook.com\/makitatoolspage<\/a>, <a href=\"http:\/\/instagram.com\/makitatools\" target=\"_blank\" rel=\"nofollow\">Instagram.com\/makitatools<\/a>, <a href=\"http:\/\/www.youtube.com\/user\/MakitaPowerTools\" target=\"_blank\" rel=\"nofollow\">youtube.com\/makitapowertools<\/a>, <a href=\"http:\/\/twitter.com\/makitatools\" target=\"_blank\" rel=\"nofollow\">twitter.com\/makitatools<\/a>\u00a0 <\/p>\n<p><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LA MIRADA, California<\/span>, <span class=\"xn-chron\">Oct. 9, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc. continues to advance its leadership position in marketing to Hispanic contractors with a new partnership with Univision co-host F\u00e9lix Fern\u00e1ndez. <\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20151009\/275760\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20151009\/275760<\/a> <\/p>\n<p>Fern\u00e1ndez, a recognized voice in Spanish language sports media&#8230;<\/p>\n","protected":false},"author":1,"featured_media":42975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,21],"tags":[],"class_list":["post-42974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes-y-recreacion","category-titulares"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=42974"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/42975"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=42974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=42974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=42974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}