{"id":43389,"date":"2015-11-09T11:00:00","date_gmt":"2015-11-09T15:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/special-programatico-lopez-explains-to-you-the-evolution-of-the-latin-american-digital-ecosystem\/"},"modified":"2015-11-09T12:02:22","modified_gmt":"2015-11-09T16:02:22","slug":"especial-programatico-lopez-te-explica-la-evolucion-del-ecosistema-digital-latinoamericano","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/especial-programatico-lopez-te-explica-la-evolucion-del-ecosistema-digital-latinoamericano\/","title":{"rendered":"Special: Programatico Lopez explains to you the Evolution of the Latin American Digital Ecosystem!"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MEXICO CITY<\/span>, <span class=\"xn-chron\">Nov. 9, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Portada (mercadotecnia.portada-online.com),\u00a0the media leader in advertising, marketing and media in the Americas, has just published the supplement to <i>Compra Program\u00e1tica en Latinoam\u00e9rica <\/i>(&#8216;Digital Purchasing in <span class=\"xn-location\">Latin America<\/span>&#8216;), featuring <i>Program\u00e1tico L\u00f3pez<\/i>.<\/p>\n<p>The tremendous development of the Latin American digital ecosystem, and digital purchasing in particular, have given rise to the creation of the character, <i>Program\u00e1tico L\u00f3pez <\/i>(&#8216;Digital L\u00f3pez&#8217;), star of this special supplement of <i>Portada sobre la Compra Program\u00e1tica en Latinoam\u00e9rica<\/i>. Make the most of these tips and ideas from <i>Program\u00e1tico L\u00f3pez<\/i>!<\/p>\n<p>TO DOWNLOAD THIS SUPPLEMENT: (Download requires login and\/or free registration).\u00a0<a href=\"http:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/reports\/CompraProgramatica\/\" target=\"_blank\" rel=\"nofollow\"><br \/>http:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/reports\/CompraProgramatica\/<\/a><\/p>\n<p>With the help of various experts in this field, Program\u00e1tico\u00a0L\u00f3pez, explains that &#8220;This new chapter in the digital age is about metrics and efficiency in real time.&#8221; And he adds: &#8220;It should be clear: People don&#8217;t buy media any longer; they buy audiences!&#8221;<\/p>\n<p>IN ADDITION, PROGRAMATICO LOPEZ INVITES YOU TO TOUR THE AMERICAS AT PORTADA EVENTS IN 2016!<\/p>\n<ul type=\"disc\">\n<li><span class=\"xn-chron\">February 18<\/span>: Foro Portada <span class=\"xn-location\">ARGENTINA<\/span> (Portada Forum <span class=\"xn-location\">ARGENTINA<\/span>), <span class=\"xn-location\">Buenos Aires<\/span>, #PortadaArg\n<\/li>\n<li><span class=\"xn-chron\">June 8-9<\/span>,: 8<sup>th<\/sup> Edition of Portada LATAM SUMMIT, <span class=\"xn-location\">Miami<\/span>, #PortadaLat<br \/><a href=\"https:\/\/www.portada-online.com\/events\/summit\/overview\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/summit\/overview\/<\/a>\n<\/li>\n<li><span class=\"xn-chron\">Sept. 21-22<\/span>: 10<sup>th<\/sup> Edition of HISPANIC ADVERTISING AND MEDIA SUMMIT, NYC, #Portada16<br \/>(includes the Hispanic Sports Marketing Forum)<br \/><a href=\"https:\/\/www.portada-online.com\/events\/hispanic-conference\/overview\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/hispanic-conference\/overview\/<\/a>\n<\/li>\n<li><span class=\"xn-chron\">October 11<\/span>: 6<sup>th<\/sup> Edition of Portada <span class=\"xn-location\">MEXICO<\/span> de Publicidad y Medios (&#8216;Portada Mexico, gateway to Advertising and Media&#8217;), M\u00e9xico DF, #PortadaMX\n<\/li>\n<li><span class=\"xn-chron\">October 18<\/span>: (Portada Forum <span class=\"xn-location\">COLOMBIA<\/span>), Bogot\u00e1, <span class=\"xn-location\">Colombia<\/span>, #PortadaCol<br \/><a href=\"https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/<\/a> <\/li>\n<\/ul>\n<p>As Always, Portada events will present the latest trends on advances in Ad-Tech and marketing in <span class=\"xn-location\">Latin America<\/span> and <span class=\"xn-location\">the United States<\/span>, great brands and agencies as speakers, and much more\u2026<\/p>\n<p>To receive information on how to sponsor these events or Portada&#8217;s other digital or print vehicles, please get in touch with <span class=\"xn-person\">Bob Oliva<\/span>, Director of Business Development at <a href=\"mailto:bob@portada-online.com\" target=\"_blank\" rel=\"nofollow\">bob@portada-online.com<\/a>\u00a0or by phone at 1 (305) 546-1515.<\/p>\n<p><b>About Portada<\/b><br \/>Portada (mercadotecnia.portada-online.com),\u00a0is the media leader for information and analysis on marketing, advertising and media geared towards <span class=\"xn-location\">Latin America<\/span>, the U.S. Hispanic market and <span class=\"xn-location\">Spain<\/span>. Portada&#8217;s mission is to help business and media professionals to understand and reach consumers from <span class=\"xn-location\">Latin America<\/span>, the U.S. Hispanic market and Spain.\u00a0 <\/p>\n<p>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/PortadaEsp\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/PortadaEsp\/<\/a><\/p>\n<p>Twitter:\u00a0@Portada_esp<\/p>\n<p>twitter.com\/Portada_esp <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MEXICO CITY<\/span>, <span class=\"xn-chron\">Nov. 9, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Portada (mercadotecnia.portada-online.com),\u00a0the media leader in advertising, marketing and media in the Americas, has just published the supplement to <i>Compra Program\u00e1tica en Latinoam\u00e9rica <\/i>(&#8216;Digital Purchasing in <span class=\"xn-location\">Latin America<\/span>&#8216;), featuring <i>Program\u00e1tico L\u00f3pez<\/i>.<\/p>\n<p>The tremendous development of the Latin American digital ecosystem, and digital purchasing in particular, have given rise to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-43389","post","type-post","status-publish","format-standard","hentry","category-internet-y-tecnologia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/43389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=43389"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/43389\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=43389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=43389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=43389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}