{"id":43848,"date":"2015-12-08T14:55:00","date_gmt":"2015-12-08T14:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/new-honda-road-readers-program-designed-to-encourage-children-to-use-their-imaginations-during-drives\/"},"modified":"2015-12-08T15:56:03","modified_gmt":"2015-12-08T19:56:03","slug":"el-nuevo-programa-honda-road-readers-esta-concebido-para-incentivar-a-los-ninos-a-emplear-la-imaginacion-durante-los-viajes-en-auto","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-nuevo-programa-honda-road-readers-esta-concebido-para-incentivar-a-los-ninos-a-emplear-la-imaginacion-durante-los-viajes-en-auto\/","title":{"rendered":"New Honda Road Readers Program Designed to Encourage Children to Use Their Imaginations During Drives"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">TORRANCE, California<\/span>, <span class=\"xn-chron\">Dec. 8, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The average family spends about four hours per week in the car. Honda wants families to put that time to good use. Today the brand is launching <a href=\"http:\/\/www.hondaroadreaders.com\/\" target=\"_blank\" rel=\"nofollow\">Honda Road Readers<\/a>, a new app (available on Apple<sup>\u00ae<\/sup> and Android\u2122) providing Honda drivers free access to children&#8217;s audiobooks to expose children to great literature and foster their imaginations. An <a href=\"https:\/\/youtu.be\/YVmrrMUBG6Y\" target=\"_blank\" rel=\"nofollow\">introductory video<\/a> to the program will be promoted on Honda&#8217;s social channels, using the hashtag #HondaRoadReaders. <\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpg92c3left\"><img decoding=\"async\" id=\"prnejpg92c3left\" title=\"New Honda Road Readers Program designed to encourage children to use their imaginations during drives.\" border=\"0\" alt=\"New Honda Road Readers Program designed to encourage children to use their imaginations during drives.\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20151208\/293977\"\/><\/div>\n<p>&#8220;The goal for the Honda Road Readers program is to provide an educational and entertaining alternative to the usual car ride and inspire young listeners to vividly imagine,&#8221; said <span class=\"xn-person\">Susie Rossick<\/span>, Assistant Vice President, Honda\/Acura Regional Media and Marketing at American Honda Motor Co., Inc. &#8220;This effort is a powerful demonstration of our commitment to the brand&#8217;s &#8216;Power of Dreams&#8217; philosophy by encouraging our customers and their families to dream big together.&#8221;<\/p>\n<p>To add to the experience, most books are supported with critical-thinking questions aimed at getting parents and children to dive deeper into each story. Honda has also teamed up with the <a href=\"http:\/\/www.ccsso.org\/ntoy.html\" target=\"_blank\" rel=\"nofollow\">National Teacher of the Year Program<\/a> run by the Council of Chief State School Officers to provide a curated selection of books that will be both entertaining and intellectually stimulating. <\/p>\n<p>&#8220;Students learn best when they have enthusiastic teachers, and parents are a child&#8217;s first and most important teacher. Honda Road Readers will help families share the infectious fun of reading together on journeys of the mind, the imagination and the heart,&#8221; says <span class=\"xn-person\">Rebecca Mieliwocki<\/span>, the 2012 National Teacher of the Year and 7<sup>th<\/sup>-grade English teacher in <span class=\"xn-location\">Burbank, Calif.<\/span> &#8220;Reading not only boosts academic success but also awakens a person&#8217;s social and civic sense. They help us know and be mesmerized by the world around us and give us a sense of how we fit in. Simply put, books change lives for the better.&#8221;<\/p>\n<p>Honda recently commissioned a survey<sup>i<\/sup> of more than 1,500 parents with one or more children ages 5 to 16 and learned that 77 percent of parents think listening to books or stories read aloud is very important for children&#8217;s cognitive development and developing listening skills. The survey also revealed that parents (69 percent) are concerned that their children are spending too much time in front of screens (cell phones, computers and TV). They are equally aware that their children are not reading books for fun and have fewer opportunities to use their imagination these days. <\/p>\n<p>A Honda Road Readers infographic summarizing the survey findings can be viewed on Honda&#8217;s <a href=\"https:\/\/www.pinterest.com\/pin\/48976714675144855\/\" target=\"_blank\" rel=\"nofollow\">Pinterest<\/a> and Tumblr pages.<\/p>\n<p>Any Honda owner can easily access the Honda Road Readers program. First, owners go to <a href=\"http:\/\/www.hondaroadreaders.com\/\" target=\"_blank\" rel=\"nofollow\">www.hondaroadreaders.com<\/a> to register. Owners will then be directed to download the Honda Road Readers app in the Apple or Android store. Next, owners will either scan or key in their 17-character vehicle identification number (VIN). Honda owners will have access to five free audiobooks per Honda VIN aimed at children 5 to 16 years old for one year, the first being <span class=\"xn-person\">J. M. Barrie&#8217;s<\/span> classic <i>Peter Pan<\/i> and followed by four other titles of their choice.<\/p>\n<p>The app experience features 10 rotating National Teacher of the Year featured books and several audiobook categories including fantasy\/adventure, mystery, science fiction and teens.<\/p>\n<p>To further support Honda Road Readers in December, the brand will debut a social video, titled &#8220;Imagination Inspiration,&#8221; featuring <span class=\"xn-person\">Jeff Kinney<\/span>, the bestselling author of the <i>Diary of a Wimpy Kid<\/i> series. Honda spoke with the author, just before he departed on a global tour for book 10, about his new bookstore, imagination and the Honda Road Readers program. <\/p>\n<p><b>About Honda <br \/><\/b>Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Civic, Fit and CR-Z, along with the Pilot, CR-V and HR-V sport\/utility vehicles and the Odyssey minivan. <\/p>\n<p>Honda has the longest-lasting cars<sup>1<\/sup> of any mainstream automotive brand in America, and more models achieving an IIHS <i>TOP SAFETY PICK<\/i>+ rating than any other automotive nameplate. <\/p>\n<p>Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in <span class=\"xn-location\">North America<\/span>. In 2014, more than 97 percent of all Honda vehicles sold in the U.S. were made in <span class=\"xn-location\">North America<\/span>, using domestic and globally sourced parts.<\/p>\n<p><sup>1<\/sup> Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988\u20132012 for Honda and non-luxury competing brands.<\/p>\n<p><sup>i<\/sup> Sample base: 1,516. Live in the U.S., over 18, have at least one child age 5\u201316, own at least one non-luxury vehicle, regularly drive their children and own a smartphone.<\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpgd515left\"><img decoding=\"async\" id=\"prnejpgd515left\" title=\"Honda Logo\" border=\"0\" alt=\"Honda Logo\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20100923\/HONDALOGO \"\/><\/div>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20151208\/293977\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20151208\/293977<\/a> <\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20100923\/HONDALOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20100923\/HONDALOGO<\/a> <\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">TORRANCE, California<\/span>, <span class=\"xn-chron\">Dec. 8, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The average family spends about four hours per week in the car. Honda wants families to put that time to good use. Today the brand is launching <a href=\"http:\/\/www.hondaroadreaders.com\/\" target=\"_blank\" rel=\"nofollow\">Honda Road Readers<\/a>, a new app (available on Apple<sup>\u00ae<\/sup> and Android\u2122) providing Honda drivers free access to children&#8217;s audiobooks to expose children to great literature and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":43849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-43848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/43848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=43848"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/43848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/43849"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=43848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=43848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=43848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}