{"id":44047,"date":"2016-01-06T16:30:00","date_gmt":"2016-01-06T20:28:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/loreal-paris-launches-worthsaying\/"},"modified":"2016-01-06T18:30:27","modified_gmt":"2016-01-06T22:30:27","slug":"loreal-paris-lanza-worthsaying","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/loreal-paris-lanza-worthsaying\/","title":{"rendered":"L&#8217;Oreal Paris Launches #WorthSaying"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Jan. 6, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0L&#8217;Oreal Paris believes women&#8217;s lips can be bold in more ways than one. For the first time, L&#8217;Oreal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching <span class=\"xn-chron\">January 10<\/span>, the night of the Golden Globes, encourages women on the carpet \u2013 and off \u2013 to share words they believe are truly worth saying. <\/p>\n<p>Experience the interactive Multimedia News Release here: <a href=\"http:\/\/www.multivu.com\/players\/English\/7723051-l-oreal-paris-worthsaying\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7723051-l-oreal-paris-worthsaying\/<\/a> <\/p>\n<p>&#8220;For over forty years, since the time we declared our iconic tagline, <i>&#8216;Because You&#8217;re Worth It,&#8217;<\/i> L&#8217;Oreal Paris has supported the individual beauty and intrinsic worth of every woman,&#8221; notes Karen Fondu, President of L&#8217;Oreal Paris. &#8220;We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.&#8221; <\/p>\n<p>From the brand&#8217;s lineup of empowering, accomplished spokeswomen to its inspirational Women of Worth philanthropic program, L&#8217;Oreal Paris&#8217; message of <i>worth<\/i> is implicit throughout, as the brand believes that when a woman feels worth it, she can achieve anything. In fact, according to research*, 3 in 4 women agree that powerful and motivating language makes them believe they can accomplish whatever they set their mind to, and the majority of women agree that powerful and motivating language gives them a stronger sense of self-worth. <\/p>\n<p>The night of the Golden Globes, the brand&#8217;s powerhouse roster of celebrity spokeswomen, which includes <span class=\"xn-person\">Julianne Moore<\/span>, <span class=\"xn-person\">Karlie Kloss<\/span>, <span class=\"xn-person\">Eva Longoria<\/span>, <span class=\"xn-person\">Frieda Pinto<\/span> and <span class=\"xn-person\">Liya Kebede<\/span>, along with brand experts and social influencers, will band together as catalysts for change and spark dialogue by putting forward their own words #WorthSaying on Twitter. Women everywhere can take part in the conversation on Twitter during the broadcast on <span class=\"xn-chron\">Sunday, January 10, 2016<\/span> from <span class=\"xn-chron\">5:00pm EST<\/span> \u2013 <span class=\"xn-chron\">11:00pm EST<\/span> by tagging @LorealParisUSA and using #WorthSaying. Via a live social command center, L&#8217;Oreal Paris will purposefully spotlight and amplify the meaningful sentiments women are expressing on the red carpet and in social media by selecting posts and sharing them on the brand&#8217;s platforms and in digital advertising.\u00a0 The campaign also will debut customized television billboards, banner ads and online videos, all in an effort to inspire women to join the #WorthSaying conversation and further elevate women&#8217;s voices to an unprecedented level.<\/p>\n<p><b><u>About L&#8217;Oreal Paris:<br \/><\/u><\/b>The L&#8217;Oreal Paris division of L&#8217;Oreal <span class=\"xn-location\">USA<\/span>, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market.\u00a0 The brand&#8217;s signature tagline, &#8220;Because I&#8217;m Worth It,&#8221; was born in <span class=\"xn-location\">the United States<\/span> in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L&#8217;Oreal Paris has been providing women around the world with products in four major beauty categories:\u00a0 hair color, haircare, skincare and cosmetics. With L&#8217;Oreal&#8217;s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Feria, Excellence Creme, Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, the Ever collection, and OleoTherapy. As the #1 skin aging expert worldwide, L&#8217;Oreal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Age Perfect, and Sublime Bronze.\u00a0 In 2014, L&#8217;Oreal Paris changed the way women interact with makeup by introducing Makeup Genius, an app that allows users to scan a L&#8217;Oreal Paris product or advertisement to virtually try on individual products or curated looks.\u00a0 L&#8217;Oreal Paris&#8217; iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L&#8217;Oreal Paris and to receive personalized advice, expert tips, and exclusive content , please visit <a href=\"http:\/\/www.lorealparisusa.com\/\" target=\"_blank\" rel=\"nofollow\">www.lorealparisusa.com<\/a> or follow on Instagram, Twitter, Facebook, and Pinterest @LOrealParisUSA.<\/p>\n<p><i>*L&#8217;Or<\/i>e<i><span class=\"xn-person\">al Paris&#8217;<\/span> study on Positive Messaging was conducted online by Ipsos.\u00a0 The study tapped 1,000 women ages 18-74 from all over <span class=\"xn-location\">the United States<\/span> and was fielded in <span class=\"xn-chron\">December 2015<\/span>. <\/i><\/p>\n<p><span class=\"xn-person\">Stephanie Celenza<\/span><br \/>Alison Brod Public Relations<br \/><a href=\"mailto:StephanieC@alisonbrodpr.com\" target=\"_blank\" rel=\"nofollow\">StephanieC@alisonbrodpr.com<\/a><\/p>\n<p><\/p>\n<p><meta\/><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Jan. 6, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0L&#8217;Oreal Paris believes women&#8217;s lips can be bold in more ways than one. For the first time, L&#8217;Oreal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-44047","post","type-post","status-publish","format-standard","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=44047"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44047\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=44047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=44047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=44047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}