{"id":44404,"date":"2016-02-03T00:00:00","date_gmt":"2016-02-03T04:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/sojerns-q4-global-travel-insights-report-thanks-to-summer-olympics-brazil-is-a-rising-destination-in-2016-with-us-and-european-travelers\/"},"modified":"2016-02-03T01:02:15","modified_gmt":"2016-02-03T05:02:15","slug":"informe-de-sojern-sobre-perspectivas-globales-de-viajes-del-cuarto-trimestre-gracias-a-los-juegos-olimpicos-de-verano-brasil-es-un-destino-creciente-en-2016-con-viajeros-de-estados-unidos-y-europa","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/informe-de-sojern-sobre-perspectivas-globales-de-viajes-del-cuarto-trimestre-gracias-a-los-juegos-olimpicos-de-verano-brasil-es-un-destino-creciente-en-2016-con-viajeros-de-estados-unidos-y-europa\/","title":{"rendered":"Sojern&#8217;s Q4 Global Travel Insights Report: Thanks to Summer Olympics, Brazil Is a Rising Destination in 2016 with US and European Travelers"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN FRANCISCO<\/span>, <span class=\"xn-chron\">Feb. 3, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a href=\"http:\/\/www.sojern.com\/\" target=\"_blank\" rel=\"nofollow\">Sojern<\/a>, the world&#8217;s leading performance marketing platform for travel brands, today released its <a href=\"http:\/\/www.sojern.com\/travel-insights\/2015-q4\" target=\"_blank\" rel=\"nofollow\">Q4 2015 Global Travel Insights report<\/a> based on the rigorous analysis of more than a billion traveler intent data points across the globe, offering a long-haul travel forecast for the year and regional trends around seasonal events such as Easter in <span class=\"xn-location\">Latin America<\/span> and <span class=\"xn-chron\">Lunar New Year<\/span> in <span class=\"xn-location\">Asia-Pacific<\/span>. <\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20150729\/249299LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20150729\/249299LOGO<\/a><\/p>\n<p><b>Q4 2015 Global Travel Trends: The Bird&#8217;s Eye View <\/b><\/p>\n<p>The list of the top eight countries that attracted the most interest in Q4 2015 overlapped with the top eight of the most booked: <span class=\"xn-location\">United States<\/span>, <span class=\"xn-location\">Mexico<\/span>, <span class=\"xn-location\">United Kingdom<\/span>, <span class=\"xn-location\">Spain<\/span>, <span class=\"xn-location\">Italy<\/span>, <span class=\"xn-location\">France<\/span>, <span class=\"xn-location\">Germany<\/span> and <span class=\"xn-location\">Portugal<\/span>. Rounding out the top 10: <span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Turkey<\/span> captured the imagination of travelers searching for travel in Q4, while <span class=\"xn-location\">Switzerland<\/span> and <span class=\"xn-location\">the Netherlands<\/span> claimed enough bookings to gain two spots in the top ten of the most booked. Unlike in previous quarters, neither <span class=\"xn-location\">Thailand<\/span> nor <span class=\"xn-location\">Greece<\/span> made it into the top 10. October was by far the heaviest month for both search and bookings, capturing 37 percent and 38 percent respectively of the quarter&#8217;s searches and bookings. <\/p>\n<p><b>Travel to <span class=\"xn-location\">Paris<\/span> in Aftermath of <span class=\"xn-chron\">November 13<\/span> Attacks <\/b><\/p>\n<p>Few things can hurt a tourist destination like a terrorist attack and the impact of the events in <span class=\"xn-location\">Paris<\/span> reverberated across the globe. Travel intent to <span class=\"xn-location\">Paris<\/span> from <span class=\"xn-location\">North America<\/span> dropped by as much as 33 percent week-on-week in the days immediately following the attacks, not nearly as dramatic of a decrease as intent from <span class=\"xn-location\">Western Europe<\/span>, which dipped as low as 50 percent week-on-week for the same period. First signs of recovery started one week thereafter, especially with French travelers, and more recovery is under way with US travelers displaying a 46 percent week-on-week increase in travel intent on <span class=\"xn-chron\">January 1<\/span> 2016 and UK travelers hitting a strong 57 percent week-on-week increase on the same date.<\/p>\n<p><b>US Ski Season Predictions<\/b><\/p>\n<p>For the 2016 ski season, Sojern examined searches conducted by North American travelers (US and <span class=\"xn-location\">Canada<\/span>) to ski-specific airports in the US for travel dates <span class=\"xn-chron\">between February 1st and April 30th<\/span> and found that, for early bookers, <span class=\"xn-location\">Vail<\/span> and Jackson Hole were the top two ski destinations for both sets of snow lovers, while <span class=\"xn-location\">Steamboat Springs<\/span> came in third for Americans and <span class=\"xn-location\">Aspen<\/span> third for Canadians. <\/p>\n<p>Four-day ski trips are the most popular with Americans, at 26 percent, followed by five-day trips (17%). US-bound Canadians take longer ski vacations: 41 percent take seven or more days to hit the slopes. The most searched dates for ski-specific travel in the upcoming months are <span class=\"xn-chron\">February 11<\/span> and 12 and they revolve around <span class=\"xn-chron\">Valentine&#8217;s day<\/span> and Presidents&#8217; Day weekend.<\/p>\n<p><b>US Long-Haul Travel in 2016: Top Rising Destinations<\/b><\/p>\n<p>Sojern data on outbound long-haul travel this year shows that <span class=\"xn-location\">Brazil<\/span> is the destination with the biggest jump in 2016 so far, compared to 2015, for both Americans and Europeans, thanks to a boost from the Summer Olympics in Rio later in the year. <\/p>\n<p>In the country rankings, <span class=\"xn-location\">Brazil<\/span> climbs nine places to position 14 in the US and 12 positions to fifth place in <span class=\"xn-location\">Europe<\/span>, over the entire year. Other notable destination countries include <span class=\"xn-location\">Cuba<\/span> and <span class=\"xn-location\">Haiti<\/span> which both climbed in ranking year-on-year, continuing a trend that started earlier in 2015. The <span class=\"xn-location\">Dominican Republic<\/span>, <span class=\"xn-location\">Costa Rica<\/span> and <span class=\"xn-location\">Jamaica<\/span> all dropped down the list of top ten destinations for US travelers in 2016, the latter by as much as four spots to position 10.<\/p>\n<p>As far as city rankings go, for US travelers, <span class=\"xn-location\">Rio de Janeiro<\/span> climbs 30 spots to position 28 for the entire year, but during the summer months, it moves up 58 places to position six. Other rising cities include <span class=\"xn-location\">Buenos Aires, Argentina<\/span>; <span class=\"xn-location\">Sydney, Australia<\/span>; and <span class=\"xn-location\">Reykjavik, Iceland<\/span>. <\/p>\n<p>Download the full <a href=\"http:\/\/www.sojern.com\/travel-insights\/2015-q4\" target=\"_blank\" rel=\"nofollow\">Q4 2015 Global Travel Insights report and infographic<\/a>.\u00a0 <\/p>\n<p>For more information, please visit <a href=\"http:\/\/www.sojern.com\/\" target=\"_blank\" rel=\"nofollow\">www.sojern.com.<\/a><\/p>\n<p><b>About Sojern<\/b><\/p>\n<p>Sojern is travel&#8217;s leading data-driven performance marketing engine. Through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels, Sojern puts more heads in beds and travelers in town for its clients worldwide. Currently one of the fastest growing travel tech companies, Sojern works with top travel brands and independent hotels in <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Latin America<\/span>, <span class=\"xn-location\">Europe<\/span>, MEA and APAC. The company is headquartered in <span class=\"xn-location\">San Francisco<\/span>, with key offices in <span class=\"xn-location\">Dubai<\/span>, <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Omaha<\/span> and <span class=\"xn-location\">Singapore<\/span>. For more information, please visit <a href=\"http:\/\/www.sojern.com\/\" target=\"_blank\" rel=\"nofollow\">www.sojern.com<\/a>.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN FRANCISCO<\/span>, <span class=\"xn-chron\">Feb. 3, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a href=\"http:\/\/www.sojern.com\/\" target=\"_blank\" rel=\"nofollow\">Sojern<\/a>, the world&#8217;s leading performance marketing platform for travel brands, today released its <a href=\"http:\/\/www.sojern.com\/travel-insights\/2015-q4\" target=\"_blank\" rel=\"nofollow\">Q4 2015 Global Travel Insights report<\/a> based on the rigorous analysis of more than a billion traveler intent data points across the globe, offering a long-haul travel forecast for the year&#8230;<\/p>\n","protected":false},"author":1,"featured_media":44405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-44404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viajes-y-turismo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=44404"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/44405"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=44404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=44404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=44404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}