NEW YORK<\/span>, Feb. 3, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ — C\u00ceROC\u2122 Ultra Premium announced today that it has been named the “Official vodka of the 58th<\/sup> Annual GRAMMY Awards\u00ae,” building off of the brand’s involvement in last year’s most coveted weekend in music. C\u00ceROC\u2122 Ultra Premium commemorates its continued GRAMMYs\u00ae partnership with a tribute to the “ultimate collaborations”. Throughout the week leading up to the awards presentation, the brand will engage with fans, offering them the chance to experience the union of the music and the liquid, via exclusive event activations and social media engagement.<\/p>\n “Music is a powerful force that connects us all – and the best music is fueled by passion, creativity and collaboration. The GRAMMY Awards\u00ae recognizes the best of the best in music,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “And C\u00ceROC is honored to partner with the GRAMMY Awards to make the most of this year’s phenomenal partnership.”<\/p>\n To kick off the celebration, C\u00ceROC\u2122 Ultra Premium, in partnership with the GRAMMYs\u00ae will introduce the world to the “What We’re Made Of” video series. The episodes will feature GRAMMY-nominated talent sharing their personal stories about their road to the GRAMMYs, which partnerships and collaborations helped them reach their goals and what lies ahead for them beyond awards seasons. The episodes will run on grammy.com<\/a>. <\/p>\n The program continues as C\u00ceROC toasts to excellence in audio at The Recording Academy’s 9th<\/sup> Annual Producers & Engineers Wing GRAMMY Week Celebration honoring Rick Rubin<\/span>, iconic producer and master of creating the ultimate in collaborations, on Thursday, February 11<\/span>. In addition to innovative food and beverage pairings, guests will be invited to enjoy the marriage of music and C\u00ceROC\u2122 Ultra Premium in a deluxe, interactive photo experience to help capture the magic of the evening.<\/p>\n As part of the maker of C\u00ceROC\u2122 Ultra Premium’s commitment to responsible celebrations, they have partnered with Uber to help provide safe rides to P&E Wing event attendees. Guests can enjoy a $10<\/span> discount per Uber ride redeemed through the P&E Wing event code.<\/p>\n C\u00ceROC\u2122 Ultra Premium will also have a presence at Delta Airlines’ VIP Gifting Suite immediately prior to their Sites & Sounds Event, the Los Angeles Confidential GRAMMY Celebration with Mark Ronson<\/span>, Clive Davis’<\/span> and The Recording Academy’s Pre-GRAMMY Gala\/Salute to Industry Icons and behind-the-scenes during the GRAMMYs Live Telecast. <\/p>\n Guests attending events at the 58th<\/sup> Annual GRAMMY Awards (along with viewers at home) will be invited to try one of the featured cocktails including the GRAMMY 58, Rising Star and the Rose Gold (recipes below). <\/p>\n C\u00ceROC\u2122 Ultra Premium 58th<\/sup> Annual GRAMMY Awards Cocktails<\/b><\/p>\n GRAMMY 58 Rising Star Rose Gold Just in time for the music awards season, C\u00ceROC has also just launched a new commercial<\/a> this week promoting its latest flavor variant, Apple<\/a>, featuring “Love and Happiness” performed by 8-time GRAMMY winner, Al Green<\/span>. The spot will air throughout the month of February on a variety of network and cable stations. The newly released C\u00ceROC Apple commercial brings to life the alluring and seductive nature of the freshest variant.<\/p>\n The makers of C\u00ceROC\u2122 Ultra Premium <\/b>would like to remind music enthusiasts to celebrate responsibly.<\/p>\n ABOUT C\u00ceROC\u2122 ULTRA PREMIUM<\/b><\/p>\n C\u00ceROC\u2122 Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. C\u00ceROC\u2122 Ultra Premium launched nationwide in January 2003<\/span>. In October 2007<\/span>, DIAGEO – the world’s largest spirits and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for C\u00ceROC\u2122. The infused Vodka flavors in the portfolio to date include C\u00ceROC\u2122 RED BERRY<\/span>, C\u00ceROC\u2122 COCONUT, C\u00ceROC\u2122 PEACH, C\u00ceROC\u2122 AMARETTO, C\u00ceROC\u2122 PINEAPPLE and C\u00ceROC\u2122 APPLE in addition to C\u00ceROC TEN\u2122 Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010. <\/p>\n ABOUT COMBS ENTERPRISES<\/b><\/p>\n COMBS ENTERPRISES is a diversified holding company containing the businesses and investments of mogul Sean “Diddy” Combs.” Established in 2013, with headquarters in New York<\/span> and Los Angeles<\/span>, the company operates a vast corporate enterprise across music, fashion, fragrance, beverage, marketing, film, television, and media properties which include the following brands and companies: Bad Boy Worldwide Entertainment Group, Sean John<\/span>, Combs Wine & Spirits, Aquahydrate, The Blue Flame Agency, REVOLT Films and REVOLT MEDIA & TV.<\/p>\n Media Contact:<\/p>\n Miranda Gooding<\/span> Alisa Jacobs<\/span> Ryan Stender<\/span> \u00a92016 Imported from France<\/span> by Diageo, Norwalk, CT<\/span>.<\/p>\n Celebrate Life Responsibly.<\/p>\n Logo – http:\/\/photos.prnewswire.com\/prnh\/20160202\/329122<\/a>\u00a0 \u00a0<\/p>\n<\/div>\n <\/p>","protected":false},"excerpt":{"rendered":" NEW YORK, Feb. 3, 2016 \/PRNewswire-HISPANIC PR WIRE\/ — C\u00ceROC\u2122 Ultra Premium announced today that it has been named the “Official vodka of the 58th Annual GRAMMY Awards\u00ae,” building off of the brand’s involvement in last year’s most coveted weekend in music. C\u00ceROC\u2122 Ultra Premium commemorates its continued GRAMMYs\u00ae partnership with a tribute to the […]<\/p>\n","protected":false},"author":1,"featured_media":44428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-44427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=44427"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/44428"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=44427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=44427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=44427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/div>\n
<\/b>C\u00ceROC’s spin on the French 75
2 oz C\u00eeroc Vodka
.75 oz Fresh Lemon Juice
.75 oz Simple Syrup
Prosecco
<\/b>Garnish: lemon twist and curl
Preparation: Add the C\u00ceROC Vodka, fresh lemon juice and simple syrup into a shaker tin. Ice, shake and strain into a champagne flute, top with prosecco. Garnish with a lemon Twist (curled)
Tools: Shaker tins, strainer
Glassware: Champagne flute<\/p>\n
<\/b>1.5 oz C\u00eeroc Vodka
<\/b>1.5 oz Unsweetened Cranberry Juice
<\/b>.75 oz Fresh Lime Juice
<\/b>.5 oz Ginger Syrup
<\/b>Garnish: Crystalized Ginger on a pick
Preparation: Add the C\u00ceROC Vodka, unsweetened cranberry juice, fresh lime juice and ginger syrup into a shaker tin. Ice, shake and strain into a rocks glass with ice. Garnish with a piece of crystalized ginger
Glassware: Rocks glass
Tools: Shaker tins, strainer<\/p>\n
<\/b>1.5 oz C\u00eeroc Peach
<\/b>.75 oz Amontadillo Sherry
<\/b>.25 oz Acacia Honey Syrup <\/b>(2 cups of Acacia Honey, 1 cup of warm water, shake vigorously)
Garnish: lemon twist (discarded)
Preparation: Add all ingredients into a mixing glass. Ice and stir to dilution. Julep strain into a cocktail coupe, squeeze the lemon twist and discard the peel, no garnish
Glassware: Champagne coupe
Tools: Stirring spoon, mixing glass, julep strainer<\/p>\n
Ogilvy Public Relations
310-795-3605<\/span>
Miranda.Gooding@ogilvy.com<\/a> <\/p>\n
Diageo
646-223-2229<\/span>
Alisa.Jacobs@diageo.com<\/a> <\/p>\n
Blue Flame Agency
917-449-2447<\/span>
Rstender@blueflame.us.com<\/a> <\/p>\n<\/div>\n
Logo –\u00a0http:\/\/photos.prnewswire.com\/prnh\/20160202\/329125<\/a>\u00a0<\/p>\n