{"id":44586,"date":"2016-02-22T09:59:00","date_gmt":"2016-02-22T13:28:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/fca-us-launches-one-of-a-kind-co-branded-partnership-with-warner-bros-pictures-batman-v-superman-dawn-of-justice\/"},"modified":"2016-02-22T12:19:30","modified_gmt":"2016-02-22T16:19:30","slug":"fca-us-anuncia-una-alianza-unica-con-la-pelicula-de-warner-bros-batman-v-superman-dawn-of-justice","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/fca-us-anuncia-una-alianza-unica-con-la-pelicula-de-warner-bros-batman-v-superman-dawn-of-justice\/","title":{"rendered":"FCA US Launches One-of-a-Kind Co-Branded Partnership With Warner Bros. Pictures&#8217; Batman v Superman: Dawn of Justice"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">AUBURN HILLS, Mich.<\/span>, <span class=\"xn-chron\">Feb. 22, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;<\/p>\n<ul type=\"disc\">\n<li><b>Jeep\u00ae and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures&#8217; highly anticipated <i>Batman v Superman: Dawn of Justice,<\/i>\u00a0opening nationwide in theaters on <span class=\"xn-chron\">March 25, 2016<\/span><\/b> <\/li>\n<li><b>Jeep brand introduces all-new 2016 Jeep Renegade <i>Dawn of Justice<\/i> Special Edition available now in dealerships across the country<\/b> <\/li>\n<li><b>Jeep and Dodge brands to launch commercials using hero scenes from the film<\/b> <\/li>\n<\/ul>\n<p>FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of <i>Batman v Superman: Dawn of Justice<\/i> (opening nationwide in theaters on <span class=\"xn-chron\">March 25, 2016<\/span>). The unique alliance includes the introduction of the all-new 2016 Jeep Renegade <i>Dawn of Justice<\/i> Special Edition (available now in dealerships across the country), in addition to branded television spots with the Jeep and Dodge brands, and social\/digital extensions creating consumer engagement leading up to the film&#8217;s premiere next month.<\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160222\/335627\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160222\/335627<\/a><\/p>\n<p>&#8220;Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati,\u00a0and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,&#8221;\u00a0said <span class=\"xn-person\">Olivier Francois<\/span>, Chief Marketing Officer, <span class=\"xn-person\">FCA Global<\/span>. &#8220;With much of the film&#8217;s production taking place in our own backyard of <span class=\"xn-location\">Detroit<\/span>, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers&#8217; vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.&#8221;<\/p>\n<p>&#8220;Our partnership with Warner Bros. and the highly anticipated <i>Batman v Superman: Dawn of Justice<\/i> film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,&#8221; said <span class=\"xn-person\">Mike Manley<\/span>, Head of Jeep Brand \u2013 FCA Global. &#8220;The new Jeep Renegade <i>Dawn of Justice<\/i> Special Edition boasts a unique, dark appearance package for the most capable small SUV that we&#8217;re confident consumers \u2013 including millions of moviegoers \u2013 will love.&#8221;<\/p>\n<p><b>Jeep Brand<\/b><br \/>The advertising campaign launches today, <span class=\"xn-chron\">Monday, February 22<\/span>, when the Jeep brand debuts a 30-second commercial <a href=\"https:\/\/www.youtube.com\/embed\/hS3T16JJeRU\">&#8220;Into the Storm&#8221;<\/a> across television and online. The spot features footage from <i>Batman v Superman: Dawn of Justice<\/i> of <span class=\"xn-person\">Bruce Wayne<\/span> (<span class=\"xn-person\">Ben Affleck<\/span>) behind the wheel of the Jeep Renegade. The commercial speaks to how he feels compelled to move toward danger rather than run away from it. Opening on city street ruins, the narration by actor <span class=\"xn-person\">Jeremy Irons<\/span>, who portrays Alfred in the film, speaks to that impulse: &#8220;<i>You&#8217;re not afraid. You like chaos. The madder, the better<\/i> (as <span class=\"xn-person\">Bruce Wayne<\/span> is seen driving toward the destruction in the Jeep Renegade \u2014 navigating its way in the mayhem). <i>And in these times, we need that. We need you to rush in when everyone else is running away.&#8221;<\/i><\/p>\n<p><b>About the Jeep Renegade <i>Dawn of Justice <\/i>Special Edition<\/b><br \/>Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the Jeep Renegade <i>Dawn of Justice<\/i> Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior. The Jeep Renegade <i>Dawn of Justice <\/i>Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition Jeep SUV.<\/p>\n<p>Inside, the Jeep Renegade&#8217;s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.<\/p>\n<p>The Jeep Renegade <i>Dawn of Justice<\/i> Special Edition is based on the Jeep Renegade Latitude 4&#215;4 and comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4&#215;4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the Jeep Renegade <i>Dawn of Justice <\/i>Special Edition is the Popular Equipment Group, which includes remote start, power driver&#8217;s seat and dual-zone automatic temperature control.<\/p>\n<p>Arriving at dealer showrooms later this month, the Jeep Renegade <i>Dawn of Justice<\/i> Special Edition will be available for a U.S. Manufacturer&#8217;s Suggested Retail Price (MSRP) of <span class=\"xn-money\">$26,250<\/span> (not including destination).<\/p>\n<p>Social and digital extensions for the Jeep brand will run across <a href=\"https:\/\/www.facebook.com\/jeep\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/jeep\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a>, in addition to <a href=\"https:\/\/www.instagram.com\/jeepofficial\/\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>, which will feature <b>Heroes Around Town<\/b>, following the all-new 2016 Jeep Renegade <i>Dawn of Justice <\/i>Special Edition at locations where the movie was filmed in areas around <span class=\"xn-location\">Detroit, Michigan<\/span>.<\/p>\n<p><b>Dodge Brand<\/b><br \/>The Dodge brand will launch a co-branded spot in mid-March. The 15-second spot will feature chase scenes within <i>Batman v Superman: Dawn of Justice<\/i> of the Dodge Challenger and Dodge Durango vehicles, playing off the idea that the superhero world needs villains, and even the villains need cars.\u00a0<\/p>\n<p>BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements \u00a9 &amp; TM DC Comics and Warner Bros. Entertainment Inc.<\/p>\n<p><b>About <i>Batman v Superman: Dawn of Justice<\/i><\/b><br \/>Warner Bros. Pictures presents, an Atlas Entertainment\/Cruel and Unusual production, a <span class=\"xn-person\">Zack Snyder<\/span> film, <i>Batman v Superman: Dawn of Justice<\/i>, starring Oscar winner <span class=\"xn-person\">Ben Affleck<\/span> (<i>Argo<\/i>) as Batman\/<span class=\"xn-person\">Bruce Wayne<\/span> and <span class=\"xn-person\">Henry Cavill<\/span> as Superman\/<span class=\"xn-person\">Clark Kent<\/span> in the characters&#8217; first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees <span class=\"xn-person\">Amy Adams<\/span> (<i>American Hustle<\/i>), <span class=\"xn-person\">Jesse Eisenberg<\/span> (<i>The Social Network<\/i>), <span class=\"xn-person\">Diane Lane<\/span> (<i>Unfaithful<\/i>) and <span class=\"xn-person\">Laurence Fishburne<\/span> (<i>What&#8217;s Love Got to Do With It<\/i>); Oscar winners <span class=\"xn-person\">Jeremy Irons<\/span> (<i>Reversal of Fortune<\/i>) and <span class=\"xn-person\">Holly Hunter<\/span> (<i>The Piano<\/i>); and Gal Gadot as Wonder Woman\/<span class=\"xn-person\">Diana Prince<\/span>. Snyder directed from a screenplay written by Oscar winner <span class=\"xn-person\">Chris Terrio<\/span> (<i>Argo<\/i>) and <span class=\"xn-person\">David S. Goyer<\/span>, based on characters from DC Comics, including Batman, created by <span class=\"xn-person\">Bob Kane<\/span> with <span class=\"xn-person\">Bill Finger<\/span>, and Superman, created by <span class=\"xn-person\">Jerry Siegel<\/span> and <span class=\"xn-person\">Joe Shuster<\/span>. The film is produced by Oscar nominee <span class=\"xn-person\">Charles Roven<\/span> (<i>American Hustle<\/i>) and <span class=\"xn-person\">Deborah Snyder<\/span>, with <span class=\"xn-person\">Wesley Coller<\/span>, <span class=\"xn-person\">Geoff Johns<\/span> and <span class=\"xn-person\">David S. Goyer<\/span> serving as executive producers. <i>Batman v Superman: Dawn of Justice<\/i> will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens in the U.S. in RealD 3D, and in 2D, and in select IMAX 3D theaters on <span class=\"xn-chron\">March 25, 2016<\/span>. <a href=\"http:\/\/batmanvsuperman.dccomics.com\/\" target=\"_blank\" rel=\"nofollow\">batmanvsupermandawnofjustice.com<\/a><\/p>\n<p><b>About Jeep Brand<\/b><br \/>Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.<\/p>\n<p>The Jeep\u00a0vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade,\u00a0Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside <span class=\"xn-location\">North America<\/span> are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.\u00a0<\/p>\n<p><b>About Dodge Brand<\/b><br \/>The Dodge brand is America&#8217;s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the &#8220;mainstream performance&#8221; brand and SRT is positioned as the &#8220;ultimate performance&#8221; halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.<\/p>\n<p>From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand&#8217;s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.<\/p>\n<p><b>About FCA US LLC<\/b><br \/>FCA US LLC is a North American automaker with a new name and a long history. Headquartered in <span class=\"xn-location\">Auburn Hills, Michigan<\/span>, <span class=\"xn-person\">FCA US<\/span> is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. <span class=\"xn-person\">FCA US<\/span> designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. <span class=\"xn-person\">FCA US<\/span> is building upon the historic foundations of Chrysler, the innovative American automaker first established by <span class=\"xn-person\">Walter P. Chrysler<\/span> in 1925; and Fiat, founded in <span class=\"xn-location\">Italy<\/span> in 1899 by pioneering entrepreneurs, including <span class=\"xn-person\">Giovanni Agnelli<\/span>.<\/p>\n<p>FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol &#8220;FCAU&#8221; and on the Mercato Telematico Azionario under the symbol &#8220;FCA.&#8221;<\/p>\n<p><b>Follow <span class=\"xn-person\">FCA US<\/span> news and video on:<\/b><br \/>FCA Content On Demand (COD): <a href=\"http:\/\/www.fcacod.com\/\" target=\"_blank\" rel=\"nofollow\">www.fcacod.com<\/a><br \/>Company blog: <a href=\"http:\/\/blog.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">blog.fcanorthamerica.com<\/a><br \/>Company website: <a href=\"http:\/\/www.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">www.fcanorthamerica.com<\/a><br \/>FCA360: <a href=\"http:\/\/360.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">360.fcanorthamerica.com<\/a><br \/>Facebook: <a href=\"https:\/\/www.facebook.com\/ChryslerGroup\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/ChryslerGroup<\/a><br \/>Flickr: <a href=\"http:\/\/www.flickr.com\/photos\/chryslergroup\/\" target=\"_blank\" rel=\"nofollow\">www.flickr.com\/photos\/chryslergroup\/<\/a><br \/>Media website: <a href=\"http:\/\/media.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">media.fcanorthamerica.com<\/a><br \/>Pinterest: <a href=\"http:\/\/www.pinterest.com\/FCAcorporate\" target=\"_blank\" rel=\"nofollow\">www.pinterest.com\/fcacorporate<\/a><br \/>Instagram:\u00a0<a href=\"http:\/\/www.instagram.com\/FiatChrysler_NA\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/FiatChrysler_NA<\/a><br \/>Streetfire: <a href=\"http:\/\/www.streetfire.net\/uploaded\/chryslervideo.htm\" target=\"_blank\" rel=\"nofollow\">www.streetfire.net\/uploaded\/chryslervideo.htm<\/a><br \/>Twitter: <a href=\"http:\/\/www.twitter.com\/FiatChrysler_NA\" target=\"_blank\" rel=\"nofollow\">www.twitter.com\/FiatChrysler_NA<\/a><br \/>Twitter (Spanish): <a href=\"https:\/\/twitter.com\/fcausespanol\" target=\"_blank\" rel=\"nofollow\">www.twitter.com\/fcausespanol<\/a><br \/>YouTube: <a href=\"http:\/\/www.youtube.com\/pentastarvideo\" target=\"_blank\" rel=\"nofollow\">www.youtube.com\/pentastarvideo<\/a><\/p>\n<p>For more information, please visit the FCA US LLC media site at <a href=\"http:\/\/media.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/media.fcanorthamerica.com<\/a>. <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">AUBURN HILLS, Mich.<\/span>, <span class=\"xn-chron\">Feb. 22, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;<\/p>\n<ul type=\"disc\">\n<li><b>Jeep\u00ae and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures&#8217; highly anticipated <i>Batman v Superman: Dawn of Justice,<\/i>\u00a0opening nationwide in theaters on <span class=\"xn-chron\">March 25, 2016<\/span><\/b> <\/li>\n<li><b>Jeep brand introduces all-new 2016 Jeep Renegade <i>Dawn of Justice<\/i> Special Edition available now in dealerships across the&#8230;<br \/>\n","protected":false},"author":1,"featured_media":44587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-44586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=44586"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/44587"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=44586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=44586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=44586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}