{"id":44658,"date":"2016-02-29T09:00:00","date_gmt":"2016-02-29T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/new-heineken-campaign-focuses-on-heritage-quality-and-stories-behind-the-star\/"},"modified":"2016-02-29T10:02:26","modified_gmt":"2016-02-29T14:02:26","slug":"nueva-campana-de-heineken-centrada-en-la-tradicion-la-calidad-y-las-historias-detras-de-la-estrella","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/nueva-campana-de-heineken-centrada-en-la-tradicion-la-calidad-y-las-historias-detras-de-la-estrella\/","title":{"rendered":"New Heineken\u00ae Campaign Focuses on Heritage, Quality and Stories Behind the Star"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WHITE PLAINS, New York<\/span>, <span class=\"xn-chron\">Feb. 29, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, Heineken<sup>\u00ae<\/sup> unveiled a new integrated global marketing campaign known as &#8220;There&#8217;s more behind the star.&#8221; \u00a0Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. <\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160228\/338245\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160228\/338245<\/a><\/p>\n<p>The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, <span class=\"xn-person\">Benicio Del Toro<\/span>. Launching in 70+ markets globally, the campaign focuses squarely on the beer, the brand&#8217;s rich heritage and Heineken<sup>\u00ae<\/sup>&#8216;s unparalleled international footprint. The humorous spots see <span class=\"xn-person\">Del Toro<\/span> comparing what is behind his own &#8216;star&#8217; status to specific stories behind the legendary Heineken<sup>\u00ae<\/sup> brand. The <a href=\"https:\/\/www.youtube.com\/watch?v=ZSpdcbhjXJU&amp;feature=youtu.be\" target=\"_blank\" rel=\"nofollow\">new commercials<\/a> were created by Publicis Worldwide and filmed in a variety of locations in <span class=\"xn-location\">Barcelona<\/span>. The spots will be released in both English and Spanish, alongside two additional pieces of short-form digital content. <\/p>\n<p><b>VIDEO: &#8220;There&#8217;s More Behind the Star&#8221; TV &amp; Digital spots: <\/b><\/p>\n<ul type=\"disc\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ZSpdcbhjXJU&amp;feature=youtu.be\" target=\"_blank\" rel=\"nofollow\">&#8220;Famous&#8221;<\/a> <\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=_ANOE4MvRwQ&amp;feature=youtu.be\" target=\"_blank\" rel=\"nofollow\">&#8220;192 Countries&#8221;<\/a><\/li>\n<\/ul>\n<p>&#8220;Consumers increasingly want to know what&#8217;s happening behind the scenes in all areas of their lives,&#8221; said <span class=\"xn-person\">Ralph Rijks<\/span>, Vice President, Heineken<sup>\u00ae<\/sup>. &#8220;This includes their beer of choice.\u00a0 Heineken<sup>\u00ae<\/sup> has a wealth of authentic backstories that make up its rich history and illustrate why its popularity is so enduring. Our new campaign is designed to bring these stories to life in a fresh and innovative way, using the wit we have become famous for.&#8221;<\/p>\n<p>In the 142 years since its birth, Heineken<sup>\u00ae<\/sup> has grown from a small, <span class=\"xn-location\">Amsterdam<\/span>-based operation into producers of the world&#8217;s most international premium lager. It is available in 192 countries and the Heineken<sup>\u00ae<\/sup> family still maintains a controlling interest. As the company has grown, the focus on quality and taste has never wavered, ensuring consistent excellence and continuity experienced all over the world. This is achieved through the craftsmanship and expertise of Heineken<sup>\u00ae<\/sup>&#8216;s Master Brewers.<\/p>\n<p>&#8220;The new campaign engages consumers in our brewing heritage and focuses on the quality ingredients that ensure that the great taste of Heineken<sup>\u00ae<\/sup> is the same around the world,&#8221; said Willem van Waesberghe, Heineken<sup>\u00ae<\/sup> Master Brewer, and co-star of a set of new digital commercials alongside <span class=\"xn-person\">Del Toro<\/span>.\u00a0 &#8220;From small beginnings to our current global footprint, one key constant is unchanged \u2013 the original Heineken<sup>\u00ae<\/sup> recipe. The skill and expertise of our Master Brewers means that the quality of our beer remains as high as it was on day one.&#8221;<\/p>\n<p>&#8220;I couldn&#8217;t be happier having the opportunity to work with Heineken<sup>\u00ae<\/sup> to bring this project to life in a fun way,&#8221; said <span class=\"xn-person\">Benicio Del Toro<\/span>, on his first ever role as a brand spokesperson. &#8220;Heineken<sup>\u00ae<\/sup> has a rich history and heritage that speaks for itself, and I&#8217;m excited to bring my talents to this global campaign.&#8221;<\/p>\n<p>For more information about the &#8220;There&#8217;s more behind the star&#8221; campaign, please visit <a href=\"http:\/\/www.heineken.com\/\" target=\"_blank\" rel=\"nofollow\">www.heineken.com<\/a>. \u00a0<\/p>\n<p><b>About HEINEKEN\u00a0USA<br \/><\/b>HEINEKEN\u00a0USA\u00a0Inc., the nation&#8217;s leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world&#8217;s most international brewer. Key brands imported into the U.S. are Heineken<sup>\u00ae<\/sup>, the world&#8217;s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN\u00a0USA\u00a0also imports Amstel Light, Newcastle Brown Ale, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160228\/338244\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160228\/338244<\/a><\/p>\n<p><b><u>Media Contacts<\/u><\/b><\/p>\n<p><span class=\"xn-person\">Bjorn Trowery<\/span>, HEINEKEN <span class=\"xn-location\">USA<\/span><br \/>Tel:\u00a0 914-681-4138\/ <a href=\"mailto:btrowery@heinekenusa.com\" target=\"_blank\" rel=\"nofollow\">btrowery@heinekenusa.com<\/a>\u00a0<\/p>\n<p><span class=\"xn-person\">Matthew Frappier<\/span>, Edelman PR<br \/>Tel: 212-277-3786\/ <a href=\"mailto:matthew.frappier@edelman.com\" target=\"_blank\" rel=\"nofollow\">matthew.frappier@edelman.com<\/a><\/p>\n<p><b><u>Creative Credits <\/u><\/b><\/p>\n<p>Client: Heineken<br \/>Campaign Title: There&#8217;s More Behind the Star<br \/>Agency: Publicis Worldwide<br \/>Agency Location: <span class=\"xn-location\">New York<\/span>\/<span class=\"xn-location\">Italy<\/span><\/p>\n<p>WW ECD on Heineken &amp; CEO Publicis Italy: <span class=\"xn-person\">Bruno Bertelli<\/span><br \/>Chief Creative Officer, Publicis North America: <span class=\"xn-person\">Andy Bird<\/span><br \/>EVP, Executive Creative Director Publicis North America: <span class=\"xn-person\">Joe Johnson<\/span><br \/>Executive Creative Director Publicis Italy: <span class=\"xn-person\">Cristiana Boccassini<\/span><br \/>Executive Creative Directors Publicis Milan: <span class=\"xn-person\">Luca Cinquepalmi<\/span>, <span class=\"xn-person\">Marco Venturelli<\/span><br \/>VP, Creative Director Publicis North America: <span class=\"xn-person\">Jason Gorman<\/span> <br \/>VP, Associate Creative Director\/s Publicis North America: <span class=\"xn-person\">Einav Jacubovich<\/span>, <span class=\"xn-person\">Josh Horn<\/span>, Cuanan Cronwright<br \/>Associate Creative Director Publicis Italy: Polina Zabrodskaya<br \/>SVP, Creative Services Director Publicis North America: Paul Daligan<br \/>SVP, Executive Producer Publicis North America: \u00a0Anthony Garetti<br \/>Producer Publicis Italy: <span class=\"xn-person\">Monica Rossi<\/span><br \/>Associate Producer Publicis North America: <span class=\"xn-person\">Dylan Mizner<\/span><\/p>\n<p>EVP, Group Account Director Publicis North America: <span class=\"xn-person\">Kathryn Harvey<\/span><br \/>Worldwide Account Director Publicis Italy: <span class=\"xn-person\">David Pagnoni<\/span><br \/>Account Director Publicis North America: <span class=\"xn-person\">Shari Lederman<\/span><br \/>Account Executive Publicis North America: <span class=\"xn-person\">Gabriela Olave<\/span><\/p>\n<p>Production Company: Reset\u00a0Content\u00a0<br \/>Director:\u00a0Martin Werner<br \/>Executive Producer:\u00a0Jen Beitler\u00a0<br \/>Line Producer: Veronica\u00a0Madrigal<\/p>\n<p>Foreign\u00a0Production Company: Twentyfour Seven<br \/>Executive Producer: <span class=\"xn-person\">Olga Jabal<\/span><\/p>\n<p>Editorial Company: Big Sky Edit<br \/>Editor:\u00a0Chris Franklin\u00a0<br \/>Executive Producer: \u00a0Cheryl Panek<br \/>Producer:\u00a0Sarah Van Tassel<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">WHITE PLAINS, New York<\/span>, <span class=\"xn-chron\">Feb. 29, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, Heineken<sup>\u00ae<\/sup> unveiled a new integrated global marketing campaign known as &#8220;There&#8217;s more behind the star.&#8221; \u00a0Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. <\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160228\/338245\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160228\/338245<\/a><\/p>\n<p>The new U.S. and global&#8230;<\/p>\n","protected":false},"author":1,"featured_media":44659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-44658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=44658"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/44659"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=44658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=44658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=44658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}