{"id":44886,"date":"2016-03-18T12:45:00","date_gmt":"2016-03-18T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/walton-isaacson-tells-the-true-stories-of-latinos-with-turn-ignorance-around-campaign-for-chirla-action-fund\/"},"modified":"2016-03-18T12:46:23","modified_gmt":"2016-03-18T16:46:23","slug":"walton-isaacson-cuenta-las-verdaderas-historias-de-los-latinos-con-la-campana-turn-ignorance-around-dale-la-vuelta-a-la-ignorancia-para-el-fondo-de-accion-de-chirla","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/walton-isaacson-cuenta-las-verdaderas-historias-de-los-latinos-con-la-campana-turn-ignorance-around-dale-la-vuelta-a-la-ignorancia-para-el-fondo-de-accion-de-chirla\/","title":{"rendered":"Walton Isaacson Tells the True Stories of Latinos With &#8220;Turn Ignorance Around&#8221; Campaign for CHIRLA Action Fund"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">March 18, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; In response to the often divisive rhetoric from presidential candidate <span class=\"xn-person\">Donald Trump<\/span> and others on the campaign trail, the <b>CHIRLA Action Fund<\/b> has launched the &#8220;<b>Turn Ignorance Around<\/b>&#8221; campaign to fight back and set the record straight about the many positive contributions made by Latinos from all walks of life.<\/p>\n<p>The &#8220;Turn Ignorance Around&#8221; campaign (<a href=\"http:\/\/www.turnignorancearound.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.turnignorancearound.com<\/a>), created <i>pro bono<\/i> by full-service advertising and marketing agency <b><span class=\"xn-person\">Walton Isaacson<\/span><\/b>, flips the script on racist stereotypes with dual-sided t-shirts that serve to reveal the true stories about their wearers.<\/p>\n<p>A video illustrates the message, with Latinos wearing t-shirts that read, for example:<\/p>\n<ul type=\"disc\">\n<li>I&#8217;m a Trafficker&#8221; (front), with &#8220;A Trafficker of Knowledge, I&#8217;m a Teacher and I&#8217;m a Latina&#8221; (back) <\/li>\n<li>I&#8217;m a Killer&#8221; (front), with &#8220;I&#8217;m a Killer of Fires, I&#8217;m a Fireman and I&#8217;m a Latino&#8221; (back) <\/li>\n<li>I&#8217;m a Dealer&#8221; (front), with &#8220;I&#8217;m a Dealer of Care, I&#8217;m a Nurse and I&#8217;m a Latina&#8221; (back) <\/li>\n<\/ul>\n<p><span class=\"xn-person\">Walton Isaacson<\/span> developed the strategy and creative for the video, website, social media campaign and t-shirts, with an activation planned for the 10th anniversary of the historic immigrant rights event &#8220;La Gran Marcha,&#8221; which will take place in <span class=\"xn-location\">Los Angeles<\/span> on May 1.\u00a0 T-shirts will be available through the website and given away at the <span class=\"xn-chron\">May 1<\/span> event.\u00a0\u00a0<\/p>\n<p>CHIRLA Action Fund (<a href=\"http:\/\/chirlafund.org\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/chirlafund.org<\/a>) speaks up for full inclusion of immigrant families in Los\u00a0Angeles, and is a sister organization to the <b>Coalition for Humane Immigrant Rights of <span class=\"xn-location\">Los Angeles<\/span> <\/b>(CHIRLA, <a href=\"http:\/\/www.chirla.org\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.chirla.org<\/a>).\u00a0 Formed in 1986 to advance the human and civil rights of immigrants and refugees in <span class=\"xn-location\">Los Angeles<\/span>, CHIRLA seeks to promote harmonious multi-ethnic and multi-racial human relations, and uses coalition-building, advocacy, community education and organizing to empower immigrants and their allies to build a more just society.<\/p>\n<p>&#8220;CHIRLA Action Fund shines a light in the shadows, exposing our broken immigration policies and empowering immigrant families,&#8221; said <b><span class=\"xn-person\">Martin Cerri<\/span><\/b>, group creative director, <span class=\"xn-person\">Walton Isaacson<\/span>, who spearheaded the effort.\u00a0 &#8220;This campaign supports their mission by literally turning ignorance around and telling the truth about who Latinos really are in this country.&#8221;<\/p>\n<p>&#8220;Our agency\u00a0understands the power of celebrating diverse cultures. \u00a0It leads to innovation, promotes\u00a0compassion\u00a0and honors the tremendous contributions that Americans and\u00a0immigrants\u00a0have made to help build our great nation, so this is\u00a0personal to all of us.&#8221; said <b><span class=\"xn-person\">Aaron Walton<\/span><\/b>, cofounder, <span class=\"xn-person\">Walton Isaacson<\/span>.\u00a0 &#8220;This is a powerful message that must be heard. Divisive hate speech on the campaign trail can&#8217;t be allowed to control the narrative about America&#8217;s vibrant multicultural citizens.&#8221;<\/p>\n<p>&#8220;There&#8217;s an urgent need right now to speak the truth and confront negative racial stereotypes,&#8221; said<b> <span class=\"xn-person\">Cory Isaacson<\/span><\/b>, cofounder, <span class=\"xn-person\">Walton Isaacson<\/span>.\u00a0 &#8220;We leapt at the opportunity to help CHIRLA Action Fund combat the growing chorus of racial intolerance and tell the real story of real Latinos who make positive contributions to our society every day.&#8221;<\/p>\n<p><b>About <span class=\"xn-person\">Walton Isaacson<\/span><br \/><\/b>Founded in 2005 by marketing innovators <span class=\"xn-person\">Aaron Walton<\/span>, <span class=\"xn-person\">Cory Isaacson<\/span> and partner Earvin &#8220;Magic&#8221; Johnson, <span class=\"xn-person\">Walton Isaacson<\/span> (WI) provides strategic and creative solutions to some of the world&#8217;s largest and most aggressive brand marketers. This innovative agency model marries award winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI&#8217;s marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments.\u00a0WI is headquartered in <span class=\"xn-location\">Chicago<\/span> and <span class=\"xn-location\">Los Angeles<\/span>, with additional offices in <span class=\"xn-location\">New York<\/span> and <span class=\"xn-location\">Miami<\/span>. For more information on <span class=\"xn-person\">Walton Isaacson<\/span>, please visit\u00a0<a href=\"http:\/\/www.waltonisaacson.com\/\" target=\"_blank\" rel=\"nofollow\">www.waltonisaacson.com<\/a>.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">March 18, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; In response to the often divisive rhetoric from presidential candidate <span class=\"xn-person\">Donald Trump<\/span> and others on the campaign trail, the <b>CHIRLA Action Fund<\/b> has launched the &#8220;<b>Turn Ignorance Around<\/b>&#8221; campaign to fight back and set the record straight about the many positive contributions made by Latinos from all walks of life.<\/p>\n<p>The &#8220;Turn Ignorance Around&#8221; campaign (&lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-44886","post","type-post","status-publish","format-standard","hentry","category-interes-humano"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=44886"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44886\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=44886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=44886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=44886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}