{"id":44944,"date":"2016-03-23T08:52:00","date_gmt":"2016-03-23T12:52:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/with-sedentary-lifestyles-on-the-rise-in-latin-america-new-campaign-challenges-women-to-exercise-more\/"},"modified":"2016-03-23T08:54:17","modified_gmt":"2016-03-23T12:54:17","slug":"con-el-aumento-de-los-estilos-de-vida-sedentarios-en-america-latina-una-nueva-campana-desafia-a-las-mujeres-a-ejercitarse-mas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/con-el-aumento-de-los-estilos-de-vida-sedentarios-en-america-latina-una-nueva-campana-desafia-a-las-mujeres-a-ejercitarse-mas\/","title":{"rendered":"With Sedentary Lifestyles on the Rise in Latin America, New Campaign Challenges Women to Exercise More"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 23, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, Pro Mujer launches its new physical activity video series, <i>Mu\u00e9vete M\u00e1s<\/i>. Sedentary lifestyle and physical inactivity are quickly spurring the rise of obesity and preventable illnesses at alarming rates in <span class=\"xn-location\">Latin America<\/span>, often affecting poor women the most. Pro Mujer teamed up with Colectivo Social Change Communications (ColectivoSCC) to design a behavior change marketing campaign challenging women to integrate more physical activity in daily routines. The official start date of the campaign is <span class=\"xn-chron\">April 4<\/span><sup>th<\/sup>, 2016. <\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160321\/346558LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160321\/346558LOGO<\/a> <\/p>\n<p>The centerpiece of &#8216;Mu\u00e9vete M\u00e1s&#8217; is a filmed two-part talk show series called <i>T\u00fa tienes la llave <\/i>in which women discuss how the quality of their lives has improved by exercising more, inspiring others to make similar changes. <\/p>\n<p>The shows can be viewed here: <a href=\"https:\/\/www.youtube.com\/watch?v=cVruRvYogMw\" target=\"_blank\" rel=\"nofollow\">Mu\u00e9vete M\u00e1s 1<\/a> &amp; <a href=\"https:\/\/www.youtube.com\/watch?v=Wi8YQt2TCLQ\" target=\"_blank\" rel=\"nofollow\">Mu\u00e9vete M\u00e1s 2<\/a>. <\/p>\n<p>&#8220;Most women value how more exercise leads to a better quality of life. But making the decision to change can often be difficult when you work from very early in the morning to late at night and are the primary caretaker at home,&#8221; said <span class=\"xn-person\">Maria Cavalcanti<\/span>, Pro Mujer President &amp; CEO. &#8220;With ColectivoSCC, we were able to communicate just how easy it can be for many women to exercise and in a way that&#8217;s culturally relevant across <span class=\"xn-location\">Latin America<\/span>.&#8221;<\/p>\n<p>&#8220;Pro Mujer understands how poverty is inextricably linked to the health of the women they serve. With them, we have an opportunity to make a direct, positive impact on quality of life in a meaningful, compelling way for women,&#8221; said <span class=\"xn-person\">Carlos Moreno<\/span>, President of ColectivoSCC. <\/p>\n<p><b>Pro Mujer<\/b><br \/>Stefan Segadlo<br \/><a href=\"mailto:stefan.segadlo@promujer.org\" target=\"_blank\" rel=\"nofollow\">stefan.segadlo@promujer.org<\/a><br \/>(646) 626-7000 x 134<\/p>\n<p><b>ColectivoSCC<br \/><\/b><span class=\"xn-person\">Carlos Moreno<\/span><br \/><a href=\"mailto:cmoreno@colectivoscc.com\" target=\"_blank\" rel=\"nofollow\">cmoreno@colectivoscc.com<\/a><br \/>(305) 507-7479<\/p>\n<p><b>ABOUT PRO MUJER<\/b><\/p>\n<p>Pro Mujer is a leading women&#8217;s development organization serving more than 250,000 women annually in <span class=\"xn-location\">Latin America<\/span>. Over the past 25 years, Pro Mujer has disbursed more than <span class=\"xn-money\">US$1 billion<\/span> in small loans and provided business and empowerment training, and preventative health care to nearly two million women, transforming their lives and those of their seven million children and family members.<\/p>\n<p>Please visit <a href=\"http:\/\/www.promujer.org\/\" target=\"_blank\" rel=\"nofollow\">www.promujer.org<\/a> <\/p>\n<p><b>ABOUT ColectivoSCC<\/b><\/p>\n<p>Colectivo Social Change Communications (ColectivoSCC) is a behavior change marketing and media advocacy agency based in <span class=\"xn-location\">Miami<\/span> and <span class=\"xn-location\">Brooklyn<\/span>. Our team is dedicated to improving public health and social justice worldwide. For more information, please visit <a href=\"http:\/\/www.colectivoscc.com\/\" target=\"_blank\" rel=\"nofollow\">www.ColectivoSCC.com<\/a>. <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 23, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, Pro Mujer launches its new physical activity video series, <i>Mu\u00e9vete M\u00e1s<\/i>. Sedentary lifestyle and physical inactivity are quickly spurring the rise of obesity and preventable illnesses at alarming rates in <span class=\"xn-location\">Latin America<\/span>, often affecting poor women the most. Pro Mujer teamed up with Colectivo Social Change Communications (ColectivoSCC) to design a behavior change marketing campaign challenging&#8230;<\/p>\n","protected":false},"author":1,"featured_media":44945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-44944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salud"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=44944"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/44944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/44945"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=44944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=44944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=44944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}