{"id":45061,"date":"2016-04-06T14:54:00","date_gmt":"2016-04-04T18:27:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/oscar-de-la-hoya-to-keynote-at-launch-of-nab-show-multicultural-tv-video-conference-wednesday-april-20-2016\/"},"modified":"2016-04-06T14:56:03","modified_gmt":"2016-04-06T18:56:03","slug":"oscar-de-la-hoya-sera-orador-principal-en-la-primera-conferencia-de-tv-y-video-multicultural-del-show-de-nab","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/oscar-de-la-hoya-sera-orador-principal-en-la-primera-conferencia-de-tv-y-video-multicultural-del-show-de-nab\/","title":{"rendered":"Oscar De La Hoya To Keynote At Launch Of NAB Show Multicultural TV &amp; Video Conference Wednesday, April 20, 2016"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 4, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The National Association of Broadcasters (NAB) is introducing the new Multicultural TV &amp; Video Conference, <span class=\"xn-chron\">Wednesday, April 20<\/span> in <span class=\"xn-location\">Las Vegas<\/span> during 2016 NAB Show, the world&#8217;s largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms.\u00a0 The conference produced by the Schramm Marketing Group, will focus on how media companies can best capitalize on the diverse audiences of television and video content viewing.<\/p>\n<div id=\"prni_dvprnejpg576eleft\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg576eleft\" title=\"Oscar De La Hoya, Chairman &amp; CEO, Golden Boy Promotions\" border=\"0\" alt=\"Oscar De La Hoya, Chairman &amp; CEO, Golden Boy Promotions\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160404\/351071\"\/><\/div>\n<p>&#8220;We are pleased to create and produce this event on behalf of our clients at the NAB. The conference theme is <i>Unleashing Tactics for Monetizing Diverse Audiences. <\/i>\u00a0I applaud the NAB for introducing a new conference focused on this important conversation, and I am grateful to our sponsors, Google, Olympusat and Vemox, for their support of this initiative,&#8221; said <span class=\"xn-person\">Joe Schramm<\/span>, President of Schramm Marketing Group.<\/p>\n<p>Olympic gold medalist and 10-time world boxing champion Oscar De La Hoya will present the opening keynote of the conference. Since retiring from the ring in 2009, he has focused his attention on building the company he founded, Golden Boy Promotions, into one of the most successful boxing promotion companies in the world.\u00a0 De La Hoya has also earned recognition as a Grammy-nominated singer and for his philanthropic contributions to the Mexican American community.<\/p>\n<p>Another special session of the conference features <span class=\"xn-person\">Constance Wu<\/span>, a leading star of ABC&#8217;s &#8220;Fresh Off the Boat,&#8221; along with <span class=\"xn-person\">Melvin Mar<\/span>, the show&#8217;s executive producer, and <span class=\"xn-person\">Samie Kim Falvey<\/span>, executive vice-president for Comedy Development and International Scripted Development, at ABC Entertainment. The popular weekly sitcom, about an Asian family and their efforts to assimilate with the American culture, has recently been renewed for its third season and continues to attract a growing cross-cultural audience.\u00a0 <\/p>\n<p>Another session addresses the topic of maintaining diversity in talent and management. The session entitled, &#8220;How Do Diverse Voices Matter?&#8221;, features <span class=\"xn-person\">Axel Caballero<\/span>, executive director, The National Association of Latino Independent Producers (NALIP); <span class=\"xn-person\">Kelly Edwards<\/span>, vice-president of talent development for programming at HBO; <span class=\"xn-person\">Donna Michelle Anderson<\/span>, president of Planet DMA; <span class=\"xn-person\">DuJuan McCoy<\/span>, owner, president &amp; CEO of Bayou City Broadcasting; <span class=\"xn-person\">Rick Marroquin<\/span>, executive, at Creative Artists Agency and <span class=\"xn-person\">Raul Mateu<\/span>, president, of the Fluent Media Group.<\/p>\n<p>A session entitled, &#8220;What&#8217;s Everyone Watching?&#8221; includes leading programming executives including Antonio Brice\u00f1o, deputy managing director, beIN SPORTS US &amp; <span class=\"xn-location\">Canada<\/span>; <span class=\"xn-person\">James Brown<\/span>, executive vice-president, content distribution, talent &amp; marketing, REVOLT MEDIA &amp; TV; <span class=\"xn-person\">Austin Powers<\/span>, president, Olympusat Telecom; <span class=\"xn-person\">Lynnette Ramirez<\/span>, senior vice-president, original content, Fuse Media; <span class=\"xn-person\">Miguel Santos<\/span>, general manager, Myx TV and\u00a0 <span class=\"xn-person\">Sandra Smester<\/span>, executive vice-president of programming, Univision Network.<\/p>\n<p>A research session titled &#8220;Getting to Know you&#8221;, includes <span class=\"xn-person\">Carol M. Hinnant<\/span>, senior vice-president, National Television Sales, comScore; <span class=\"xn-person\">Eliana Murillo<\/span>, Head of Multicultural Marketing, Google; Dritan Nesho. Head of Microsoft Pulse; and <span class=\"xn-person\">Adriana Waterston<\/span>, senior vice-president of Insights and Strategy, Horowitz Research.<\/p>\n<p>The final special session of the conference puts the spotlights on a select number of leading multicultural advertising executives in a conversation about generating revenues, entitled &#8220;Brought to you buy\u2026.&#8221;\u00a0\u00a0 The featured executives of this special session are Gonzalo Del Fa, President, GroupM Multicultural; and <span class=\"xn-person\">Jay Kim<\/span>, Managing Director, AAAZA, Inc. <\/p>\n<p>Admittance to this conference on <span class=\"xn-chron\">Wednesday, April 20<\/span> in Room N249 at the <span class=\"xn-location\">Las Vegas<\/span> Convention Center during 2016 NAB Show requires either an NAB Show &#8220;Conference Flex Pass&#8221; or &#8220;Smart Pass&#8221;.\u00a0 One-day registration packages are also available.\u00a0 For more information visit <a href=\"http:\/\/www.nabshow.com\/attend\/registration-packages\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.nabshow.com\/attend\/registration-packages<\/a>.\u00a0 \u00a0<\/p>\n<p><b>About NAB Show<\/b><br \/>NAB Show, held <span class=\"xn-chron\">April 16-21, 2016<\/span> in <span class=\"xn-location\">Las Vegas<\/span>, is the world&#8217;s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit <a href=\"http:\/\/www.nabshow.com\/\" target=\"_blank\" rel=\"nofollow\">www.nabshow.com<\/a>.<\/p>\n<p><b>About NAB\u00a0<\/b><br \/>The National Association of Broadcasters is the premier advocacy association for America&#8217;s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at\u00a0<a href=\"http:\/\/www.nab.org\/\" target=\"_blank\" rel=\"nofollow\">www.nab.org<\/a>.<\/p>\n<p><b>About Schramm Marketing Group: <br \/><\/b>Schramm Marketing Group is a marketing services company that specializes in multicultural and targeted marketing as well as event, and conference production. Its clients include the leading brands in television, sports, publishing, and not-for-profit organizations. For more information please visit <a href=\"http:\/\/www.schrammnyc.com\/\" target=\"_blank\" rel=\"nofollow\">www.schrammnyc.com<\/a><\/p>\n<p>Contact: <\/p>\n<p><span class=\"xn-person\">Rafael Eli<\/span><br \/>Schramm Marketing Group<br \/>212-983-0219<br \/><a href=\"mailto:reli@schrammnyc.com\" target=\"_blank\" rel=\"nofollow\">reli@schrammnyc.com<\/a> <\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160404\/351071\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160404\/351071<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 4, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The National Association of Broadcasters (NAB) is introducing the new Multicultural TV &amp; Video Conference, <span class=\"xn-chron\">Wednesday, April 20<\/span> in <span class=\"xn-location\">Las Vegas<\/span> during 2016 NAB Show, the world&#8217;s largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms.\u00a0 The conference produced by the Schramm Marketing Group, will focus on how media&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-45061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45061"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/45062"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}