{"id":45069,"date":"2016-04-05T08:00:00","date_gmt":"2016-04-05T12:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/unilever-u-s-celebrates-latinas-culinary-creativity-at-mealtime-with-tutwist\/"},"modified":"2016-04-05T08:02:29","modified_gmt":"2016-04-05T12:02:29","slug":"unilever-u-s-celebra-la-creatividad-culinaria-de-la-mujer-latina-a-la-hora-de-la-comida-con-tutwist","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/unilever-u-s-celebra-la-creatividad-culinaria-de-la-mujer-latina-a-la-hora-de-la-comida-con-tutwist\/","title":{"rendered":"Unilever U.S. Celebrates Latinas Culinary Creativity at Mealtime with #TuTwist"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">ENGLEWOOD CLIFFS, New Jersey<\/span>, <span class=\"xn-chron\">April 5, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Unilever&#8217;s U.S. Food and refreshment brands are celebrating Latina moms with a new campaign that combines food and comedy, where the key ingredient is Latinas&#8217; fun-loving nature and culinary creativity. The <i>Tu Twist<\/i> campaign kicks off with the premiere of an original webseries hosted on ViveMejor.com.<\/p>\n<p>Experience the interactive Multimedia News Release here: <a href=\"http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/<\/a> <\/p>\n<p>&#8220;Tu Twist is a digitally-driven campaign that taps into the strong cultural relationship Latinos have with food,&#8221; said <span class=\"xn-person\">Brian Critz<\/span>, Brand Director, Multicultural for Unilever U.S. &#8220;Latina moms are confident cooks who balance inspiration from their heritage with what they find online, which is why we are launching the campaign on ViveMejor.com.&#8221;<\/p>\n<p>The Tu Twist webseries stars <span class=\"xn-person\">Giselle Blondet<\/span>, the host of Telemundo&#8217;s <i>Gran Hermano<\/i>, and is written by comedian and star of Comedy&#8217;s Central&#8217;s <i>Alternatino<\/i>, <span class=\"xn-person\">Arturo Castro<\/span>. Giselle and Arturo each bring their own flavor to the webseries as they expertly channel their Latino family experiences for Tu Twist. The series features mom&#8217;s go-to brands such as Knorr, Hellmann&#8217;s, Lipton, Fruttare, Popsicle and Breyers ice cream and how she uses them to keep mealtime fresh and full of her signature <i>saz\u00f3n.<\/i> <\/p>\n<p>&#8220;These are brands that I&#8217;ve known my whole life, and I&#8217;m excited to partner with them to tell a story that puts a modern and comedic spin on Latinas&#8217; creativity in the kitchen,&#8221; said <span class=\"xn-person\">Giselle Blondet<\/span>, star of the webseries and Tu Twist spokesperson. &#8220;As a mother, I&#8217;ve always encouraged my kids to put their own twist on dishes.&#8221;<\/p>\n<p>&#8220;I basically grew up with 5 mothers, so when it has to do with problem solving, I always think &#8216;<i>What would my mom do?<\/i>&#8216;&#8221; said <span class=\"xn-person\">Arturo Castro<\/span>, who wrote four original scripts for the webseries. &#8220;Using that as inspiration, I wanted to create a different take on cooking and family that feels new to the Hispanic comedy space, that&#8217;s for anybody who likes to laugh but also for moms looking for cooking tips.&#8221;<\/p>\n<p>The videos will be hosted on ViveMejor.com, the online food destination for U.S. Latinos, and the digital campaign kicks-off at the largest event for Latino trendsetters and newsmakers, Hispanicize 2016. <\/p>\n<p>Watch the webseries online at ViveMejor.com and use #TuTwist to share photos and your own recipe twists. <\/p>\n<p><b>About Unilever United States, Inc.<\/b><\/p>\n<p>Unilever is one of the world&#8217;s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In <span class=\"xn-location\">the United States<\/span>, the portfolio includes brand icons such as: Axe, Ben &amp; Jerry&#8217;s, Breyers, Caress, Clear Scalp &amp; Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann&#8217;s, I Can&#8217;t Believe It&#8217;s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond&#8217;s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato &amp; Sorbetto, TIGI, TONI&amp;GUY Hair Meet Wardrobe, TRESemm\u00e9 and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. <\/p>\n<p>Unilever employs approximately 8,000 people in <span class=\"xn-location\">the United States<\/span> \u2013 generating more than <span class=\"xn-money\">$8.5 billion<\/span> in sales in 2015. <\/p>\n<p>Unilever&#8217;s Sustainable Living Plan (USLP) commits to: <\/p>\n<ul type=\"disc\">\n<li>Decoupling growth from environmental impact. <\/li>\n<li>Helping more than a billion people take action to improve their health and well-being. <\/li>\n<li>Enhancing the livelihoods of millions of people by 2020. <\/li>\n<\/ul>\n<p>Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index. <\/p>\n<p>The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.<\/p>\n<p>For more information on Unilever U.S. and its brands visit: <a href=\"http:\/\/www.unileverusa.com\/\" target=\"_blank\" rel=\"nofollow\">www.unileverusa.com<\/a><\/p>\n<p>To connect with Unilever U.S. via Facebook visit: <a href=\"http:\/\/www.facebook.com\/unileverusa\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/unileverusa<\/a><\/p>\n<p>To connect with Unilever U.S. via Twitter follow: <a href=\"https:\/\/twitter.com\/unileverusa\" target=\"_blank\" rel=\"nofollow\">@unileverusa<\/a><\/p>\n<p><b>Contact:<\/b> <br \/><span class=\"xn-person\">Melissa Quinones<\/span> \/ Edelman <br \/>212.729.2161\u00a0<br \/><a href=\"mailto:Melissa.Quinones@edelman.com\" target=\"_blank\" rel=\"nofollow\">Melissa.Quinones@edelman.com<\/a><\/p>\n<p><a href=\"http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-1-21-HR.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-1-21-HR.jpg<\/a><\/p>\n<p><a href=\"http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-2-22-HR.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-2-22-HR.jpg<\/a><\/p>\n<p><a href=\"http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-3-23-HR.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-3-23-HR.jpg<\/a><\/p>\n<p><a href=\"http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-4-24-HR.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7803051-unilever-tu-twist-vive-mejor\/image\/img-4-24-HR.jpg<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">ENGLEWOOD CLIFFS, New Jersey<\/span>, <span class=\"xn-chron\">April 5, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Unilever&#8217;s U.S. Food and refreshment brands are celebrating Latina moms with a new campaign that combines food and comedy, where the key ingredient is Latinas&#8217; fun-loving nature and culinary creativity. The <i>Tu Twist<\/i> campaign kicks off with the premiere of an original webseries hosted on ViveMejor.com.<\/p>\n<p>Experience the interactive Multimedia News Release here: &lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-45069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45069"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/45070"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}