{"id":45270,"date":"2016-04-19T09:00:00","date_gmt":"2016-04-19T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/award-winning-actress-gina-rodriguez-brings-her-star-power-to-the-fight-against-frizz\/"},"modified":"2016-04-19T09:02:11","modified_gmt":"2016-04-19T13:02:11","slug":"la-premiada-actriz-gina-rodriguez-lleva-su-poder-como-estrella-a-la-lucha-contra-el-frizz","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-premiada-actriz-gina-rodriguez-lleva-su-poder-como-estrella-a-la-lucha-contra-el-frizz\/","title":{"rendered":"Award-Winning Actress Gina Rodriguez Brings Her Star Power To The Fight Against Frizz"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p>\n    <\/p>\n<p>Just in time for summer, Rodriguez and the experts at John Frieda\u00ae talk #FrizzFreeHairGoals and the tricks to achieve them \u2013 with plenty of shortcuts along the way.<\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 19, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0John Frieda\u00ae Hair Care invented the frizz-fighting category with Frizz Ease\u00ae, the game-changing hair smoother. <span class=\"xn-person\">Gina Rodriguez<\/span> happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they&#8217;ve teamed up for a new movement \u2013 the #FrizzFreeHairGoals campaign \u2013 designed to teach women everything they need to know about styling any curl, wave or ringlet. <\/p>\n<p>Experience the interactive Multimedia News Release here: <a href=\"http:\/\/www.multivu.com\/players\/English\/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez\/<\/a> <\/p>\n<p>To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on <span class=\"xn-person\">John Frieda&#8217;s<\/span> social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue\u2014frizz\u2014and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment. <\/p>\n<p>&#8220;I&#8217;ve been a devotee of John Frieda\u00ae Frizz Ease\u00ae for years,&#8221; says Rodriguez. &#8220;Since my hair&#8217;s naturally wavy, I&#8217;ve spent more than my fair share of time fighting frizz. Frizz Ease\u00ae is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I&#8217;m excited to have the chance to show women that they don&#8217;t have to suffer from frizzy hair forever \u2014 there&#8217;s a better way to style.&#8221;\u00a0 <\/p>\n<p>Featuring exclusive behind-the-scenes hairstyling tutorials with Rodriguez and John Frieda\u00ae International Creative Consultant Harry Josh, the new videos will show viewers how to tame their waves and ringlets, add polish to fuzzy textures and nail the latest, coolest hair looks. Bonus: In a revealing Q&amp;A, Rodriguez will divulge how she&#8217;s upped her own frizz-fighting game (thanks to John Frieda\u00ae Frizz Ease\u00ae) and how her naturally wavy hair, which she views as part of her Puerto Rican-American identity, can be a beautiful thing. <\/p>\n<p class=\"prntac\">Look for the content on John Frieda\u00ae Hair Care&#8217;s social channels and join the conversation with the hashtag <b>#FrizzFreeHairGoals<br \/><\/b>Facebook &#8211; <a href=\"https:\/\/www.facebook.com\/johnfriedaus\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/johnfriedaus<\/a> <br \/>Instagram &#8211; @JohnFriedaUs<br \/>Twitter &#8211; @JohnFriedaUs<\/p>\n<p><b>ABOUT <span class=\"xn-person\">GINA RODRIGUEZ<\/span>: <\/b><i><span class=\"xn-person\">Gina Rodriguez<\/span> is a Golden Globe award-winning actress and television star best known for her leading role in hit show &#8220;Jane the Virgin.&#8221; Rodriguez got her start in the world of theatre, and portrayed <span class=\"xn-person\">Frida Kahlo<\/span> on stage in the <span class=\"xn-location\">United Kingdom<\/span>. In 2011, she landed the role of Beverly in the classic soap opera &#8220;The Bold and the Beautiful,&#8221; and gave Imagen Award-winning performances in film &#8220;Filly Brown.&#8221; In 2014, Rodriguez was announced as the lead for CW comedy-drama &#8220;Jane the Virgin,&#8221; and went on to earn scores of awards for the role. In addition to her acting career, Rodriguez is known for her philanthropic efforts, and has worked with the Hispanic Scholarship Fund supporting Hispanic American higher education and the National Bullying Prevention Center.<\/i> <\/p>\n<p><b>ABOUT KAO <span class=\"xn-location\">USA<\/span><\/b>: <i>Kao\u00a0USA\u00a0Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao\u00a0USA\u00a0Inc. portfolio includes Ban<sup>\u00ae<\/sup>\u00a0antiperspirant-deodorants and Total Refresh\u00ae Cooling Body Cloths; Jergens<sup>\u00ae<\/sup>\u00a0and Curel<sup>\u00ae<\/sup>\u00a0hand and body lotions; Biore\u00ae facial care;\u00a0John Frieda<sup>\u00ae<\/sup>\u00a0Frizz-Ease<sup>\u00ae<\/sup>, Luxurious Volume, Sheer Blonde<sup>\u00ae<\/sup>, Beach Blonde\u00ae, Brilliant Brunette<sup>\u00ae<\/sup>, Radiant Red<sup>\u00ae<\/sup> and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA\u00a0Inc. is a wholly owned subsidiary of Kao Corporation<\/i><\/p>\n<p><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p>\n    <\/p>\n<p>Just in time for summer, Rodriguez and the experts at John Frieda\u00ae talk #FrizzFreeHairGoals and the tricks to achieve them \u2013 with plenty of shortcuts along the way.<\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 19, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0John Frieda\u00ae Hair Care invented the frizz-fighting category with Frizz Ease\u00ae, the game-changing hair smoother. <span class=\"xn-person\">Gina Rodriguez<\/span> happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they&#8217;ve&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-45270","post","type-post","status-publish","format-standard","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45270"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45270\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}