{"id":45309,"date":"2016-04-20T12:00:00","date_gmt":"2016-04-20T16:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/amway-announces-launch-of-xs-sports-nutrition-line\/"},"modified":"2016-04-20T12:02:11","modified_gmt":"2016-04-20T16:02:11","slug":"amway-anuncia-el-lanzamiento-de-la-linea-xs-sports-nutrition","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/amway-anuncia-el-lanzamiento-de-la-linea-xs-sports-nutrition\/","title":{"rendered":"Amway Announces Launch of XS\u2122 Sports Nutrition Line"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">ADA, Michigan<\/span>, <span class=\"xn-chron\">April 20, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Amway, the world&#8217;s leading direct selling company*, today announced the launch of the XS<span>\u2122<\/span> Sports Nutrition line, marking the company&#8217;s expansion in the sports and performance nutrition category and presenting an opportunity for the next generation of Amway Independent Business Owners (IBOs). The XS\u2122 Sports Nutrition line is an extension of the XS\u2122 brand, a line of healthier energy drinks, which Amway acquired in 2015. This further infuses Amway&#8217;s product portfolio with the energy, authenticity and quality customers expect. <\/p>\n<p>Experience the interactive Multimedia News Release here: <a href=\"http:\/\/www.multivu.com\/players\/English\/7488158-amway-xs-sports-nutrition\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7488158-amway-xs-sports-nutrition\/<\/a> <\/p>\n<p>The XS\u2122 Sports Nutrition line features a variety of products, including protein powder and shakes, pre- and post-workout supplements, energy bars, and sports drinks that help active consumers to hydrate, energize, and recharge. The products help fuel an active and adventurous lifestyle by quenching thirst, boosting and sustaining energy, hastening recovery and building of lean muscle mass after exercise.<\/p>\n<p>&#8220;This is an important time for Amway to expand our presence in the thriving sports nutrition market, which offers new and exciting business opportunities for the next generation of young entrepreneurs,&#8221; said <span class=\"xn-person\">Jackie Nickel<\/span>, Amway chief marketing officer for the Americas. &#8220;Everyone can benefit from these products, from the athlete to the everyday active adult, living their own adventures and looking to challenge themselves. The launch presents an incredible new entrepreneurial opportunity for\u00a0Amway Independent Business Owners to expand their customer base and product offerings.&#8221;<\/p>\n<p><b>Growth in the Category<\/b><\/p>\n<p>The Sports Nutrition market has grown to a nearly <span class=\"xn-money\">$19 billion<\/span> category in <span class=\"xn-location\">the United States<\/span>, with rapid expansion driven by greater consumer awareness, education and availability of products to a more mainstream consumer base. Sports nutrition products are no longer just for gym rats or extreme athletes.\u00a0 In fact, about half of US adults consume sports nutrition products today and, of that group, 50% are under 35.<\/p>\n<p>&#8220;Rapid growth of the sports nutrition market not only provides great business opportunity for <span class=\"xn-person\">Amway IBOs<\/span>, but it also appeals to the next generation of entrepreneurs that demand a mix of personal and professional passions for true satisfaction,&#8221; said Nickel. &#8220;The new XS\u2122 Sports Nutrition line meets this demand with products that we&#8217;re confident IBOs will want to consume and sell, all within a brand that&#8217;s rooted in adventure, experience and balance.&#8221;<\/p>\n<p><b>The History of Amway and XS<\/b><\/p>\n<p>In 2015, Amway strategically acquired the XS\u2122 brand to expand its geographic reach and improve their ability to reach the next generation of business entrepreneurs. Amway has been the exclusive distributor of XS\u2122 products since 2003, growing the brand to <span class=\"xn-money\">$150 million<\/span> in annual sales and expanding into 38 global markets. XS co-founder <span class=\"xn-person\">David Vanderveen<\/span>, who was an Amway Independent Business Owner more than 20 years ago, credits his entrepreneurial experience with Amway with giving him the confidence and know-how to create his own brand. Since the acquisition, Vanderveen is now a vice president and general manager of the XS\u2122 brand with Amway.<\/p>\n<p>&#8220;XS\u2122 Sports Nutrition is not only an excellent product line but also represents a significant selling opportunity for young entrepreneurs to enter a thriving market space,&#8221; says Vanderveen. &#8220;I was an IBO and these products were designed with IBOs in mind. The XS\u2122 Sports Nutrition line fuels a bold approach to a healthy lifestyle, and offers IBOs additional opportunities to pursue their entrepreneurship goals.&#8221; <\/p>\n<p>To learn more about Amway&#8217;s XS\u2122 Sports Nutrition launch, please visit <a href=\"http:\/\/amway.com\/XS\" target=\"_blank\" rel=\"nofollow\">amway.com\/XS<\/a>.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n<p><b>About Amway<br \/><\/b>Amway is a <span class=\"xn-money\">$9.5 billion<\/span> direct selling business based in <span class=\"xn-location\">Ada, Michigan<\/span>, USA. Top-selling brands for Amway are Nutrilite\u2122 vitamin, mineral and dietary supplements, Artistry\u2122 skincare and color cosmetics and eSpring\u2122 water treatment systems \u2013 all sold exclusively by Independent Business Owners. Global sales in 2014 made Amway the No. 1 direct selling business in the world, according to the <i>Direct Selling News<\/i> 2015 Global 100. The company&#8217;s annual sales figure includes revenue from direct selling operations and other business holdings. For company news, visit\u00a0globalnews.amway.com.<\/p>\n<p><b>About XS<br \/><\/b>In 2001, XS was born in <span class=\"xn-location\">Laguna Beach, California<\/span> to deliver positive energy via great-tasting, sugar-free drinks that are loaded with B-vitamins. Adopted in 2003 by Amway Independent Business Owners who were channeling the entrepreneurial and adventurous spirit of <span class=\"xn-person\">Rich DeVos<\/span> and <span class=\"xn-person\">Jay Van Andel<\/span>, XS\u2122 is the brand for engaging the next generation of the Amway business.\u00a0<\/p>\n<p>* Global sales in 2014 made Amway the No. 1 direct selling business in the world, according to the <i>Direct Selling News<\/i> 2015 Global 100.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">ADA, Michigan<\/span>, <span class=\"xn-chron\">April 20, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Amway, the world&#8217;s leading direct selling company*, today announced the launch of the XS<span>\u2122<\/span> Sports Nutrition line, marking the company&#8217;s expansion in the sports and performance nutrition category and presenting an opportunity for the next generation of Amway Independent Business Owners (IBOs). The XS\u2122 Sports Nutrition line is an extension of the XS\u2122 brand, a line of healthier energy drinks, which Amway acquired in 2015&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-45309","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45309"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45309\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}