{"id":45373,"date":"2016-04-25T15:59:00","date_gmt":"2016-04-25T14:12:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/pinalen-multipurpose-cleaning-brands-launch-new-pinalen-the-whatever-wherever-cleaner-advertising-campaign\/"},"modified":"2016-04-26T18:04:57","modified_gmt":"2016-04-26T22:04:57","slug":"las-marcas-de-limpieza-multiusos-pinalen-lanzan-la-nueva-campana-publicitaria-pinalen-the-whatever-wherever-cleaner","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/las-marcas-de-limpieza-multiusos-pinalen-lanzan-la-nueva-campana-publicitaria-pinalen-the-whatever-wherever-cleaner\/","title":{"rendered":"PINALEN\u00ae Multipurpose Cleaning Brands Launch New &#8220;PINALEN\u00ae The Whatever, Wherever Cleaner&#8221; Advertising Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><!--\n\/* Style Definitions *\/ span.prnews_span { font-size:8pt; font-family:\"Arial\"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:\"Arial\"; color:black; } p.prnews_p { font-size:0.62em; font-family:\"Arial\"; color:black; margin:0in; }\n--><\/style>\n<div class=\"xn-content\">\n<p><b>Brand Celebrates the Power of PINALEN\u00ae Multipurpose Cleaners with More Than 180 Proven Uses for Cleaning. Inspired by the Challenges That Consumers Face with Busy Lives and the Need for a Versatile Product.<\/b><\/p>\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">April 25, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0PINALEN\u00ae a leading provider of multipurpose cleaning products announced today that it&#8217;s launching a new U.S. advertising campaign. Aptly named <i>PINALEN\u00ae The<\/i> <i>Whatever, Wherever Cleaner<\/i>, the new customer inspired campaign taps into mess making mishaps seen in everyday life.<\/p>\n<div id=\"prni_dvprnevidd6feleft\" style=\"text-align: left; width: 100%;\" title=\"PINALEN(R) The Whatever, Wherever Cleaner\"><object id=\"prnevidd6feleft\" width=\"512\" height=\"288\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\" name=\"prnevidd6feleft\" align=\"middle\"><param name=\"autostart\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"opaque\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/k6wqu3tGlRs?version=3&amp;fs=1&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0\" \/><embed id=\"prnevidd6feleft\" width=\"512\" height=\"288\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/k6wqu3tGlRs?version=3&amp;fs=1&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0\" autostart=\"false\" allowFullScreen=\"true\" allowScriptAccess=\"always\" wmode=\"opaque\" name=\"prnevidd6feleft\" align=\"middle\" \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/hispanicprwire.com\/wp-includes\/js\/tinymce\/themes\/advanced\/img\/trans.gif\" class=\"mceItemMedia mceItemFlash\" width=\"512\" height=\"288\" align=\"middle\" data-mce-json=\"{'video':{},'params':{'autostart':'false','allowFullScreen':'true','allowScriptAccess':'always','wmode':'opaque','src':'https:\/\/www.youtube.com\/v\/k6wqu3tGlRs?version=3&amp;fs=1&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0'},'name':'prnevidd6feleft','hspace':null,'vspace':null,'align':'middle','bgcolor':null}\"><\/img><\/object><\/div>\n<p>&#8220;In creating the campaign, our goal for PINALEN\u00ae was to build an emotional connection with people, both through humor and relatable living scenarios. We are thrilled to see this campaign come to life, highlighting the funny, playful and often irksome mess making incidences that happen in family life,&#8221; says Gustavo Gonz\u00e1lez, Sr. Brand Manager at AlEn <span class=\"xn-location\">USA<\/span>.<\/p>\n<p>The digital campaign debuts in April on YouTube, Facebook, Twitter, Pinalen.com and EverydayCleaningTips.com.\u00a0The campaign features short videos depicting how moms, dads and kids relate to messy mishaps.<i> PINALEN<\/i><i>\u00ae Moments <\/i>will include lifestyle topics from baking to biking across social media. In addition, <i>Mess-of-the-Week<\/i> posts and cleaning Q&amp;A&#8217;s invite user participation. Consumers can visit pinalen.com for more information on PINALEN\u00ae products and promotions. An introductory 55\u00a2-OFF coupon is currently available at pinalen.com.<\/p>\n<p>PINALEN\u00ae Original and PINALEN max aromas\u00ae multipurpose cleaners are used for dozens of cleaning applications. There are more than 180 proven cleaning uses from hard surfaces to tough laundry stains featured throughout the <i>PINALEN\u00ae The Whatever, Wherever Cleaner<\/i> campaign.<\/p>\n<p>The <b>PINALEN\u00ae <\/b>family of products have helped consumers to economically and efficiently clean household surfaces for decades. Brand extensions include: <i>PINALEN\u00ae Original, <\/i>and <i>PINALEN\u00ae<\/i> <i>max aromas<\/i><i>\u00ae<\/i>\u00a0in Lavender, Floral, Ocean Breeze and Fruit Blossom<i>. <\/i>New scents refresh and aromatize. Diluting with water multiplies the solution giving users exponentially more cleanings and fewer trips to the store.<\/p>\n<p><b>About AlEn <span class=\"xn-location\">USA<\/span><br \/>\n<\/b><a href=\"http:\/\/www.alenusa.com\/\" target=\"_blank\" rel=\"nofollow\">AlEn USA<\/a> is the American subsidiary of Industrias AlEn S.A de C.V, one of the most recognized companies in the Mexican household cleaning products&#8217; industry. Established in 1949 AlEn now employs more than 4,000 people, owns six manufacturing plants, two recycling plants and a state-of-the-art R&amp;D facility.\u00a0Flagship brands include: CLORALEN\u00ae, Ensue\u00f1o\u00ae, PINALEN\u00ae, Pinol\u00ae, Flash\u00ae, Xtra-Pine\u00ae and Pine-O-Pine\u00ae. AlEn&#8217;s U.S. distribution channels are nationwide and include most major grocery chains and big box retailers.<\/p>\n<p>Connect with us on <a href=\"https:\/\/www.youtube.com\/user\/PinalenProducts\/videos\" target=\"_blank\" rel=\"nofollow\">YouTube<\/a>, <a href=\"https:\/\/www.facebook.com\/everydaycleaningtips\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/pinalen_clean\" target=\"_blank\" rel=\"nofollow\">Twitter,<\/a> <a href=\"http:\/\/www.everydaycleaningtips.com\/\" target=\"_blank\" rel=\"nofollow\">Everyday Cleaning Tips<\/a><\/p>\n<p>Gustavo Gonz\u00e1lez<br \/>\n832 484-1508<br \/>\n<a href=\"mailto:gustavo.gonzalez@alenusa.com\" target=\"_blank\" rel=\"nofollow\">gustavo.gonzalez@alenusa.com<\/a><\/p>\n<p><a href=\"http:\/\/www.pinalen.com\/\" target=\"_blank\" rel=\"nofollow\">www.pinalen.com<\/a><\/p>\n<p>Video &#8211; <a href=\"https:\/\/youtu.be\/k6wqu3tGlRs\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/k6wqu3tGlRs<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b>Brand Celebrates the Power of PINALEN\u00ae Multipurpose Cleaners with More Than 180 Proven Uses for Cleaning. Inspired by the Challenges That Consumers Face with Busy Lives and the Need for a Versatile Product.<\/b> <\/p>\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">April 25, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0PINALEN\u00ae a leading provider of multipurpose cleaning products announced today that it&#8217;s launching a new U.S. advertising campaign. Aptly named <i>PINALEN\u00ae The<\/i> <i>Whatever, Wherever Cleaner<\/i>, the new customer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-45373","post","type-post","status-publish","format-standard","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45373"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45373\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}