{"id":45691,"date":"2016-05-16T14:09:00","date_gmt":"2016-05-16T18:04:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/presidente-beer-and-world-renowned-urban-duo-gente-de-zona-announce-partnership\/"},"modified":"2016-05-16T14:10:03","modified_gmt":"2016-05-16T18:10:03","slug":"cerveza-presidente-y-los-artistas-urbanos-mundialmente-reconocidos-gente-de-zona-anuncian-asociacion","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/cerveza-presidente-y-los-artistas-urbanos-mundialmente-reconocidos-gente-de-zona-anuncian-asociacion\/","title":{"rendered":"Presidente Beer and World-Renowned Urban Duo Gente de Zona Announce Partnership"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">May 16, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Presidente, the no. 1 beer of the <span class=\"xn-location\">Caribbean<\/span>, today announced an official partnership with Gente de Zona, the most popular Cuban music duo in the world. The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern <span class=\"xn-location\">United States<\/span>.<\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160516\/367989\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160516\/367989<\/a> <br \/>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160516\/367994LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160516\/367994LOGO<\/a><\/p>\n<p>&#8220;We are bringing the fun <span class=\"xn-location\">Caribbean<\/span> lifestyle experience to consumers and there&#8217;s not a better Latino music duo that exemplifies the spirit and attitude of that region than Gente de Zona,&#8221; said <span class=\"xn-person\">Mariana Lever<\/span>, senior brand manager, regional brands for Anheuser-Busch. &#8220;Their high-energy and fusion of <span class=\"xn-location\">Caribbean<\/span> rhythms are the perfect mix that Presidente embodies.&#8221; <\/p>\n<p>As part of Presidente&#8217;s <i>Caribe Mode On<\/i> Hispanic summer marketing campaign, Gente de Zona will take part in branded photo shoots, be featured on OOH, radio, POCM, digital and the band will incorporate Presidente throughout its regional music tour in <span class=\"xn-location\">Miami<\/span> and <span class=\"xn-location\">New York<\/span>.<\/p>\n<p>With origins in <span class=\"xn-location\">Cuba<\/span>, Gente de Zona was founded in 2000 by group leader <span class=\"xn-person\">Alexander Delgado<\/span> \u2013 <span class=\"xn-person\">Randy Malcom<\/span> followed a few years later \u2013 making the duo one of the hottest and most sought after music collaborators today. Its recent album release, <i>Visual\u00edzate<\/i>, is one of the most in-demand albums of the year and the new single <i>La Gozadera<\/i> has garnered over 200 million online views. <\/p>\n<p>&#8220;Our association with Presidente feels like we never left the <span class=\"xn-location\">Caribbean<\/span>, it&#8217;s refreshing to bring a taste of home to the U.S.,&#8221; said <span class=\"xn-person\">Alexander Delgado<\/span>, lead group member for Gente de Zona. &#8220;We look forward to bringing our music fans and Presidente together \u2013 it will be an exciting summer!&#8221; <\/p>\n<p>Founded in 1935, Presidente is brewed by Cervecer\u00eda Nacional Dominicana in the <span class=\"xn-location\">Dominican Republic<\/span>. Presidente contains 5 percent alcohol by volume (ABV) and is available in 6-packs of\u00a012-ounce bottles, 12-packs of 12-ounce bottles and 24-packs of 12-ounce bottles. Presidente is available in <span class=\"xn-location\">Connecticut<\/span>, <span class=\"xn-location\">Delaware<\/span>, <span class=\"xn-location\">Florida<\/span>, <span class=\"xn-location\">Georgia<\/span>, <span class=\"xn-location\">Louisiana<\/span>, <span class=\"xn-location\">Maine<\/span>, <span class=\"xn-location\">Maryland<\/span>, <span class=\"xn-location\">Massachusetts<\/span>, <span class=\"xn-location\">Mississippi<\/span>, <span class=\"xn-location\">New Hampshire<\/span>, <span class=\"xn-location\">New Jersey<\/span>, <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">North Carolina<\/span>, <span class=\"xn-location\">Pennsylvania<\/span>, <span class=\"xn-location\">Rhode Island<\/span>, <span class=\"xn-location\">South Carolina<\/span>, <span class=\"xn-location\">Tennessee<\/span> and <span class=\"xn-location\">Washington DC<\/span>.<\/p>\n<p><b><u>About Anheuser-Busch<\/u><\/b> <br \/><i>For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America&#8217;s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch&#8217;s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company&#8217;s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix\u00ae in 2014.\u00a0Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across <span class=\"xn-location\">the United States<\/span>. The company committed to investing more than <span class=\"xn-money\">$1.5 billion<\/span> in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in <span class=\"xn-location\">St. Louis, Mo.<\/span>, and is among the global company&#8217;s largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its <span class=\"xn-location\">St. Louis<\/span> and five other Anheuser-Busch breweries. For more information, visit <\/i><a href=\"http:\/\/www.anheuser-busch.com\/\" target=\"_blank\" rel=\"nofollow\"><i>www.anheuser-busch.com<\/i><\/a><i>.<\/i><\/p>\n<p><i>For more information, contact: <br \/><\/i><span class=\"xn-person\">David McKenzie<\/span>, Anheuser-Busch <br \/><a href=\"mailto:media@anheuser-busch.com\" target=\"_blank\" rel=\"nofollow\">media@anheuser-busch.com<\/a> \u00a0 <\/p>\n<p><span class=\"xn-person\">Michael Delgado<\/span>, Zeno Group\u00a0 <br \/><a href=\"mailto:michael.delgado@zenogroup.com\" target=\"_blank\" rel=\"nofollow\">michael.delgado@zenogroup.com<\/a> <br \/>214-865-7216<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">May 16, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Presidente, the no. 1 beer of the <span class=\"xn-location\">Caribbean<\/span>, today announced an official partnership with Gente de Zona, the most popular Cuban music duo in the world. The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern <span class=\"xn-location\">United States<\/span>.<\/p>\n<p>Photo &#8211; &lt;a href=&quot;http:\/\/photos.prnewswire.com\/prnh\/20160516\/367989&quot; target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-45691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45691"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/45692"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}