{"id":45803,"date":"2016-05-24T08:00:00","date_gmt":"2016-05-24T12:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/heineken-continues-to-build-global-soccer-presence-as-presenting-sponsor-of-international-champions-cup\/"},"modified":"2016-05-24T12:04:23","modified_gmt":"2016-05-24T16:04:23","slug":"heineken-sigue-construyendo-la-presencia-mundial-del-futbol-como-presentador-oficial-de-la-international-champions-cup","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/heineken-sigue-construyendo-la-presencia-mundial-del-futbol-como-presentador-oficial-de-la-international-champions-cup\/","title":{"rendered":"Heineken\u00ae Continues To Build Global Soccer Presence As Presenting Sponsor Of International Champions Cup"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><!--\n\/* Style Definitions *\/ span.prnews_span { font-size:8pt; font-family:\"Arial\"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:\"Arial\"; color:black; } p.prnews_p { font-size:0.62em; font-family:\"Arial\"; color:black; margin:0in; } .prngen2{ BORDER-TOP:1pt; BORDER-RIGHT:1pt; VERTICAL-ALIGN: BOTTOM; BORDER-BOTTOM:1pt; PADDING-LEFT:0.50em; BORDER-LEFT:1pt; PADDING-RIGHT:0.50em } .prnsbb1{ BORDER-BOTTOM:1pt } .prnsbt1{ BORDER-TOP:1pt } .prnsbr1{ BORDER-RIGHT:1pt } .prnsbl1{ BORDER-LEFT:1pt }\n--><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WHITE PLAINS, New York<\/span>, <span class=\"xn-chron\">May 24, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, Heineken<sup>\u00ae <\/sup>announced it will become the presenting sponsor and official beer of the International Champions Cup (ICC), the premier pre-season soccer tournament that brings the world&#8217;s best clubs to <span class=\"xn-location\">the United States<\/span>. Heineken and Relevent Sports have agreed to a multi-year partnership that begins this summer with national retail promotions and match day activities. Heineken and ESPN have also reached a media agreement that will extend Heineken&#8217;s presenting sponsor position across all ESPN broadcasts of ICC matches.<\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160524\/NY06516\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160524\/NY06516<\/a><\/p>\n<p>&#8220;Soccer has been a central tenet of Heineken&#8217;s global heritage, and our sponsorship of International Champions Cup solidifies our role in sustaining soccer&#8217;s fantastic momentum in the U.S.,&#8221; said <span class=\"xn-person\">Nuno Teles<\/span>, Chief Marketing Officer of HEINEKEN <span class=\"xn-location\">USA<\/span>. &#8220;Together we will be bringing some of the best European soccer stars to the states, elevating the experience for fans and cementing soccer&#8217;s role in the national consciousness.&#8221;<\/p>\n<p>As presenting sponsor, Heineken will continue its dedication to the sport in <span class=\"xn-location\">the United States<\/span> and steadfast belief that &#8220;Soccer is Here.&#8221; Through platforms like the ICC, Major League Soccer (MLS), Union of European Football Associations (UEFA) Champions League and with spokespeople like soccer stars <span class=\"xn-person\">David Villa<\/span>, <span class=\"xn-person\">Landon Donovan<\/span> and <span class=\"xn-person\">Carli Lloyd<\/span>, Heineken is highlighting the beautiful game to both long-term and casual fans in America.<\/p>\n<p>The partnership between Heineken and Relevent Sports will not only bring American fans captivating European stars, it will also deliver on premise events, unique fan experiences, ticket giveaways, and digital content campaigns. &#8220;Heineken is a dynamic brand, with a proven track record of activating its partnerships and authentically connecting with soccer fans. The ICC represents an ideal platform to curate custom brand campaigns, and we are thrilled to build something special with Heineken this summer and beyond,&#8221; said <span class=\"xn-person\">Bob Brennfleck<\/span>, CEO, Ascendent Sports Group.<\/p>\n<p>&#8220;This partnership has the ability to reach a cohort of sports fans that perfectly aligns with our target market,&#8221; said Teles. &#8220;Soccer has the highest percentage of millennial fans of any major U.S. sport, and it is a way for us to advocate for the growth of soccer together.&#8221;<\/p>\n<p>The 2016 ICC will run from <span class=\"xn-chron\">July 23 through August 13<\/span> featuring 15 matches across <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Europe<\/span>. Each club will play three contests and the club with the most points at the end of the tournament will be crowned champion. Today, ICC also announced that La Liga champions FC Barcelona and English giants Liverpool F.C. will meet on <span class=\"xn-chron\">Saturday, August 6<\/span> at Wembley Stadium in <span class=\"xn-location\">London, England<\/span> as part of the 2016 International Champions Cup Presented by Heineken<sup>\u00ae<\/sup>. Full schedule as follows:<\/p>\n<div>\n<table class=\"prnsbt1 prnsbr1 prnsbb1 prnsbl1\" id=\"convertedTable2226\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>DATE<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>MATCHUP<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>VENUE\/CITY<\/b><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\"><\/td>\n<td class=\"prngen2\"><\/td>\n<td class=\"prngen2\"><\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">JULY 23<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">CELTIC v. LEICESTER CITY<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">TBD<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">24<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">INTER MILAN v. PSG<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">AUTZEN STADIUM \u2013 EUGENE, OR<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">27<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">REAL MADRID v. PSG<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">OHIO STADIUM \u2013 COLUMBUS, OH<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">27<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">BAYERN MUNICH v. AC MILAN<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">SOLDIER FIELD \u2013 CHICAGO, IL<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">27<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">CHELSEA FC v. LIVERPOOL\u00a0<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">ROSE BOWL \u2013 LOS ANGELES, CA<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">30<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">BARCELONA v. CELTIC\u00a0<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">AVIVA STADIUM \u2013 DUBLIN, IRELAND<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">30<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">REAL MADRID v. CHELSEA FC<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">MICHIGAN STADIUM \u2013 ANN ARBOR, MI<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">30<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">AC MILAN v. LIVERPOOL\u00a0<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">LEVI&#8217;S STADIUM \u2013 SAN FRANCISCO, CA<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">30<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">BAYERN MUNICH v. INTER MILAN<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">BANK OF AMERICA STADIUM \u2013 CHARLOTTE, NC<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">30<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">PSG v. LEICESTER CITY<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">STUBHUB CENTER &#8211; LOS ANGELES, CA<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\"><\/td>\n<td class=\"prngen2\"><\/td>\n<td class=\"prngen2\"><\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">AUGUST 3<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">BARCELONA v. LEICESTER CITY<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">FRIENDS ARENA \u2013 STOCKHOLM, SWEDEN<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">3<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">REAL MADRID v. BAYERN MUNICH<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">METLIFE STADIUM \u2013 NEW YORK\/NEW JERSEY<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">3<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">CHELSEA FC v. AC MILAN<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">US BANK STADIUM \u2013 MINNEAPOLIS, MN<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">6<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">BARCELONA v. LIVERPOOL<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">WEMBLEY STADIUM \u2013 LONDON, ENGLAND<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">13<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">CELTIC v. INTER MILAN<\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">TBD<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>For more information on Heineken and Relevent Sports, and their ICC partnership, including exclusive content, live updates and ticket giveaways promotions in the near future, please follow Heineken on Twitter, @Heineken_US or visit the Heineken Facebook page, <a href=\"http:\/\/www.facebook.com\/Heineken\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/Heineken<\/a>, the Heineken YouTube page, <a href=\"https:\/\/www.youtube.com\/user\/HeinekenUSA\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/user\/HeinekenUSA<\/a> or the official Heineken website, Heineken.com.<\/p>\n<p>For more information on this summer&#8217;s tournament, please follow the ICC on Twitter @IntChampionsCup, visit the ICC Facebook page, <a href=\"https:\/\/www.facebook.com\/IntChampionsCup\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/IntChampionsCup\/<\/a> and the ICC Instagram page at <a href=\"http:\/\/www.instagram.com\/intchampionscup\/\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/intchampionscup\/<\/a><\/p>\n<p><b><span style=\"text-decoration: underline;\">About HEINEKEN <span class=\"xn-location\">USA<\/span><\/span><\/b><\/p>\n<p>HEINEKEN <span class=\"xn-location\">USA<\/span> Inc., the nation&#8217;s leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world&#8217;s most international brewer. Core brands imported into the U.S. are Heineken<sup>\u00ae<\/sup>, the world&#8217;s most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN <span class=\"xn-location\">USA<\/span> also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter\u00a0<a href=\"http:\/\/ctt.marketwire.com\/?release=1233974&amp;id=7904551&amp;type=1&amp;url=https%3a%2f%2ftwitter.com%2fHeinekenUSACorp\" target=\"_blank\" rel=\"nofollow\">@HeinekenUSACorp<\/a>, or visit\u00a0<a href=\"http:\/\/ctt.marketwire.com\/?release=1233974&amp;id=7904554&amp;type=1&amp;url=http%3a%2f%2fheinekenusa.com%2f\" target=\"_blank\" rel=\"nofollow\">HEINEKENUSA.com<\/a>.<\/p>\n<p><b><span style=\"text-decoration: underline;\">About Relevent Sports<\/span><\/b><\/p>\n<p>Relevent Sports provides an innovative approach to building a soccer presence in <span class=\"xn-location\">the United States<\/span> and around the globe. Through tournaments such as the ICC, Relevent Sports showcases the best matchups in soccer featuring the top clubs and players from around the world.<\/p>\n<p><b><span style=\"text-decoration: underline;\">About the International Champions Cup<\/span><\/b><\/p>\n<p>The International Champions Cup is an annual summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup brings the best in soccer to iconic sports venues across <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Australia<\/span>, <span class=\"xn-location\">Europe<\/span> and <span class=\"xn-location\">China<\/span>. The International Champions Cup has hosted some of the most iconic matchups in the world, including the largest attended soccer match in U.S. history, when 109,318 fans saw Real Madrid and Manchester United play at the &#8220;Big House&#8221; at the <span class=\"xn-org\">University of Michigan<\/span>. In its three-year history, Real Madrid, Manchester United and Paris Saint-Germain have all won installments of the North American tournament.<\/p>\n<p><b><span style=\"text-decoration: underline;\">About Ascendent Sports Group<\/span><\/b><\/p>\n<p>Founded in 2013 by <span class=\"xn-person\">Stephen M. Ross<\/span> and <span class=\"xn-person\">Matt Higgins<\/span>, Ascendent Sports Group is a dynamic, full-service marketing agency focused on innovative sponsorship sales, brand consulting, and event management and production within the global sports and entertainment sectors. Ascendent Sports Group is owned by RSE Ventures, a multi-national sports and entertainment venture firm with a focus on new technologies.<\/p>\n<p>CONTACT:<br \/>\n<span class=\"xn-person\">Bjorn Trowery<\/span><br \/>\nHEINEKEN <span class=\"xn-location\">USA<\/span><br \/>\n<a href=\"mailto:Btrowery@HeinekenUSA.com\" target=\"_blank\" rel=\"nofollow\">Btrowery@HeinekenUSA.com<\/a><br \/>\n914-681-4138<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">WHITE PLAINS, New York<\/span>, <span class=\"xn-chron\">May 24, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, Heineken<sup>\u00ae <\/sup>announced it will become the presenting sponsor and official beer of the International Champions Cup (ICC), the premier pre-season soccer tournament that brings the world&#8217;s best clubs to <span class=\"xn-location\">the United States<\/span>. Heineken and Relevent Sports have agreed to a multi-year partnership that begins this summer with national retail promotions and match day activities. Heineken and ESPN&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-45803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45803"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/45804"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}