{"id":45861,"date":"2016-05-26T15:29:00","date_gmt":"2016-05-26T19:26:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/lone-star-college-brings-in-lopez-negrete-communications-as-agency-of-record\/"},"modified":"2016-05-26T15:32:03","modified_gmt":"2016-05-26T19:32:03","slug":"lone-star-college-presenta-a-lopez-negrete-communications-como-su-agencia-principal","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lone-star-college-presenta-a-lopez-negrete-communications-como-su-agencia-principal\/","title":{"rendered":"Lone Star College brings in Lopez Negrete Communications as agency of record"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">May 26, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Lopez Negrete Communications, the largest Hispanic-owned full-service agency in <span class=\"xn-location\">Houston<\/span> and in the U.S., has become the total market agency of record for <span class=\"xn-person\">Lone Star College<\/span>.<\/p>\n<div id=\"prni_dvprnejpgce61leftMSAsset700824\" style=\"TEXT-ALIGN: left; WIDTH: 100%\" hostedurl=\"https:\/\/photos.prnewswire.com\/prnvar\/20160526\/372762LOGO\" assettitle=\"Lopez Negrete Communications Logo\"><img decoding=\"async\" id=\"prnejpgce61leftMSAsset700824\" title=\"Lopez Negrete Communications, Houston, TX\" border=\"0\" alt=\"Lopez Negrete Communications, Houston, TX\" align=\"middle\" imagelabel=\"Logo\" src=\"https:\/\/photos.prnewswire.com\/prnvar\/20160526\/372762LOGO\"\/><\/div>\n<p>The agency won this distinction during an open review process held by the institution that included a total of 29 agencies. Out of the proposals received from those 29 agencies, <span class=\"xn-person\">Lopez Negrete<\/span> successfully impressed <span class=\"xn-person\">Lone Star College<\/span>, culminating in the latter&#8217;s decision.<\/p>\n<p>&#8220;We&#8217;re very excited to work for an institution such as <span class=\"xn-person\">Lone Star College<\/span>,&#8221; said agency president, CEO and cofounder Alex L\u00f3pez Negrete. &#8220;They really understand that there is a new American mainstream comprised of a rich, diverse population \u2013 something that is especially true in this particular client&#8217;s footprint. We&#8217;re ready to get to work and tackle the unique opportunities this appointment brings us.&#8221;<\/p>\n<p>As the institution&#8217;s new agency of record, <span class=\"xn-person\">Lopez Negrete<\/span> will use its perspective on the new Omnicultural mainstream and skills in strategy, creative, media planning and buying, production, digital, social media and experiential to help <span class=\"xn-person\">Lone Star College<\/span> continue its current growth trend and push it to even higher levels.<\/p>\n<p>The agency&#8217;s solution involves an all-encompassing campaign with a digital component at its core. The campaign will focus on how far students can and have gone in their careers as a result of their enrollment in <span class=\"xn-person\">Lone Star College<\/span>. <\/p>\n<p>&#8220;<span class=\"xn-person\">Lopez Negrete<\/span> doesn&#8217;t just produce great, award-winning work,&#8221; said <span class=\"xn-person\">Helen Clougherty<\/span>, vice chancellor, chief of staff <span class=\"xn-person\">Lone Star College<\/span>. &#8220;As a minority-owned HUB certified business, it reflects the diversity of the communities where <span class=\"xn-person\">Lone Star College<\/span> has colleges and is sure to bring invaluable insight on how to engage with the younger, vibrant <span class=\"xn-location\">Houston<\/span> population.&#8221;<\/p>\n<p><b>About Lopez Negrete Communications<br \/><\/b>Lopez Negrete Communications, Inc. stands as the largest Hispanic, independently owned and operated, full-service agency in <span class=\"xn-location\">the United States<\/span>. The agency offers a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital\/social\/mobile marketing services, public relations, and promotions. <span class=\"xn-person\">Lopez Negrete<\/span> counts as clients some of the nation&#8217;s largest corporations, including Wal-Mart Stores Inc., Bank of America, Frontier Communications and the Recreational Boating and Fishing Foundation.<\/p>\n<p><b>About <span class=\"xn-person\">Lone Star College<\/span><br \/><\/b>Known for its leadership, innovation and steadfast commitment to student success, <span class=\"xn-person\">Lone Star College<\/span> provides high-quality academic transfer and workforce education \/ career training programs to more than 83,000 credit students each semester, and a total enrollment of 95,000 students. LSC is training tomorrow&#8217;s workforce today and redefining the community college experience to promote student success and economic prosperity. <span class=\"xn-person\">Stephen C. Head<\/span>, Ph.D., is the chancellor of LSC, the largest institution of higher education in the <span class=\"xn-location\">Houston<\/span> area, which consists of six colleges, eight centers, two university centers, Lone Star Corporate College and LSC-Online. To learn more visit <a href=\"http:\/\/lonestar.edu\/\" target=\"_blank\" rel=\"nofollow\">LoneStar.edu<\/a>.<\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160526\/372762LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160526\/372762LOGO<\/a> \u00a0<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">May 26, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Lopez Negrete Communications, the largest Hispanic-owned full-service agency in <span class=\"xn-location\">Houston<\/span> and in the U.S., has become the total market agency of record for <span class=\"xn-person\">Lone Star College<\/span>.<\/p>\n<div id=\"prni_dvprnejpgce61leftMSAsset700824\">&lt;img&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-45861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45861"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/45862"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}