{"id":45921,"date":"2016-06-01T18:26:00","date_gmt":"2016-06-01T17:36:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/sensis-releases-study-examining-the-impact-of-culture-on-multicultural-millennial-use-of-technology\/"},"modified":"2016-06-01T18:28:02","modified_gmt":"2016-06-01T22:28:02","slug":"sensis-publica-estudio-que-analiza-el-impacto-de-la-cultura-en-el-uso-de-la-tecnologia-por-parte-de-la-generacion-multicultural-del-milenio","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/sensis-publica-estudio-que-analiza-el-impacto-de-la-cultura-en-el-uso-de-la-tecnologia-por-parte-de-la-generacion-multicultural-del-milenio\/","title":{"rendered":"Sensis Releases Study Examining the Impact of Culture on Multicultural Millennial Use of Technology"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">June 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; Cross-cultural marketing agency Sensis has released the Hispanic Millennial Project Wave 5b and Wave 5c, a study of Multicultural Millennials and the impact culture plays on their attitudes and interactions with mobile, social media, gaming and wearable technology.<\/p>\n<p>&#8220;Multicultural Millennials make up almost half of all Millennials living in <span class=\"xn-location\">the United States<\/span> today,&#8221; said Sensis founder and President Jos\u00e9 Villa.\u00a0&#8220;They are also early adopters of new technology and media platforms.\u00a0Our research tells us, however, that while they are adept and heavy users of new digital technology, they show differences based on ethnicity in their technology and new media usage.&#8221;<\/p>\n<p>Other key findings from the studies include:<\/p>\n<ul type=\"disc\">\n<li>Asian Millennials have strong preferences for Apple devices compared to Hispanic Millennials who are heavy Android users <\/li>\n<li>Mobile gaming is most popular among non-Hispanic White Millennials <\/li>\n<li>Gaming consoles are used as much for streaming entertainment as they are for gaming by Multicultural Millennials <\/li>\n<li>Gaming bonds Hispanic Millennials with their children <\/li>\n<li>Wearable technology is making inroads among non-Hispanic White Millennials <\/li>\n<li>African-American Millennials are heavy gamers <\/li>\n<\/ul>\n<p>Conducted in conjunction with leading market research firm ThinkNow Research, the study also comprehensively examines how each group uses mobile devices and engages in social media, as well as the gaming behavior of each group.\u00a0The research explores how these differences impact the way brands, media companies and technology innovators should market to the heavily Multicultural Millennial audience.<\/p>\n<p>To download a free copy of the first five chapters of these reports, visit <a href=\"http:\/\/hispanicmillennialproject.com\/\" target=\"_blank\" rel=\"nofollow\">HispanicMillennialProject.com<\/a>. <\/p>\n<p><b>About Sensis<br \/><\/b>Sensis is a cross-cultural marketing agency driving behavior change.\u00a0Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures.\u00a0 Along with its integrated advertising core, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.\u00a0 Agency clients include the FDA, Sempra Energy, AltaMed Health Services, Washington Gas, UCLA Extension, CalOptima, United Healthcare, Union Bank, WorldRemit, Germania Insurance, the OC Fair, the CDC, the U.S. Air Force, <span class=\"xn-org\">Boston College<\/span>, the Army National Guard and George Washington University.\u00a0 For more information, visit <a href=\"http:\/\/www.sensisagency.com\/\" target=\"_blank\" rel=\"nofollow\">SensisAgency.com<\/a>.<\/p>\n<p><b>About ThinkNow Research<br \/><\/b>ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer.<\/p>\n<p><b><u>CONTACT: <br \/><\/u><\/b><span class=\"xn-person\">Felischa Marye<\/span><br \/>Sensis<br \/>(213) 341-0171 x750 (office)<br \/><u><a href=\"mailto:fmarye@sensisagency.com\" target=\"_blank\" rel=\"nofollow\">fmarye@sensisagency.com<\/a><\/u><\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">June 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; Cross-cultural marketing agency Sensis has released the Hispanic Millennial Project Wave 5b and Wave 5c, a study of Multicultural Millennials and the impact culture plays on their attitudes and interactions with mobile, social media, gaming and wearable technology.<\/p>\n<p>&#8220;Multicultural Millennials make up almost half of all Millennials living in <span class=\"xn-location\">the United States<\/span> today,&#8221; said Sensis founder and President&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-45921","post","type-post","status-publish","format-standard","hentry","category-internet-y-tecnologia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45921"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45921\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}