{"id":45931,"date":"2016-06-02T08:00:00","date_gmt":"2016-06-02T12:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/allstates-mala-suerte-and-his-black-cat-lucky-predict-soccer-tournament-losses\/"},"modified":"2016-06-02T08:02:21","modified_gmt":"2016-06-02T12:02:21","slug":"la-mala-suerte-de-allstate-y-su-gato-negro-lucky-predicen-las-derrotas-de-la-copa-de-futbol","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-mala-suerte-de-allstate-y-su-gato-negro-lucky-predicen-las-derrotas-de-la-copa-de-futbol\/","title":{"rendered":"Allstate&#8217;s Mala Suerte and his Black Cat &#8220;Lucky&#8221; Predict Soccer Tournament Losses"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NORTHBROOK, Illinois<\/span>, <span class=\"xn-chron\">June 2, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0In a game filled with unpredictability and uncertainty, many soccer fans put their faith in rituals and superstitions, even looking to animals to help predict the outcome of a match. As the oldest international continental soccer competition in the world kicks off in America this month, Allstate Insurance Company is embracing fans&#8217; reliance on rituals and turning to their Hispanic advertising character Mala Suerte and his black cat sidekick, Lucky, to foretell the fate of the tournament&#8217;s participants. <\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20130404\/MM88193-b\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20130404\/MM88193-b<\/a> <\/p>\n<p>Throughout soccer history, there have only been a handful of animal oracles whose prediction accuracy has earned them international fame &#8211; enter: Lucky. After successfully predicting the losing team in <span class=\"xn-location\">Brazil<\/span> in 2014, Lucky will once again tap into his fortune-telling abilities in the upcoming Cup, taking place in <span class=\"xn-location\">the United States<\/span> for the first time in tournament history.<\/p>\n<p>Leading into each match, Lucky will predict the loser of the upcoming game through a variety of picking methods that will be captured in short videos and posted to social media. Former Mexican National Team legend Claudio Su\u00e1rez will help reveal Lucky&#8217;s first picks alongside Mala Suerte live from LA ahead of the first tournament match on <span class=\"xn-chron\">June 3<\/span>. From kick-off to the final whistle, soccer fans following Soy La Mala Suerte on <a href=\"https:\/\/www.facebook.com\/soylamalasuerte\/\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/soylamalasuerte?lang=en\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a> can tune-in to discover their team&#8217;s fate, and try to influence Lucky&#8217;s decision by using the hashtag #EnviaMalaSuerte followed by their rival team.\u00a0 <\/p>\n<p>&#8220;For the past six years, Allstate&#8217;s Mala Suerte has personified the bad luck that can come at any time by not having the right protection,&#8221; said <span class=\"xn-person\">Georgina Flores<\/span>, vice president of Integrated Marketing Communications for Allstate Insurance Company. &#8220;The campaign is about celebrating the fans and their passion for soccer and alliance to their teams, and to serve as a reminder that the good hands of Allstate are there to protect you from the uncertainties of life and unforeseen bad luck.&#8221; <\/p>\n<p>As the tournament&#8217;s top two teams prepare to take the field for the finals in <span class=\"xn-location\">Rutherford, NJ<\/span> on <span class=\"xn-chron\">June 26<\/span>, Lucky will make his final prediction alongside Mala Suerte live on ESPN Deportes&#8217; &#8220;Futbol Picante.&#8221; Fans across the country can tune in to see Lucky reveal the outcome of this summer&#8217;s most highly anticipated soccer match-up.\u00a0\u00a0 <\/p>\n<p>For more information on Lucky&#8217;s tournament picks, soccer fans can follow Soy La Mala Suerte on <a href=\"https:\/\/twitter.com\/soylamalasuerte?lang=en\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a> and <a href=\"https:\/\/www.facebook.com\/soylamalasuerte\/\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a> and follow the hashtag #EnviaMalaSuerte. <\/p>\n<p>Allstate, an official sponsor of the Mexican National Team and Major League Soccer, has been a longtime supporter of the soccer community. In addition to tapping into the competitive nature of fans around this summer&#8217;s tournament, the Company announced a partnership with the U.S. Soccer Foundation&#8217;s <i>Passback<\/i> program in May as part of its mission to support the local community and next generation of soccer fans and players. For more information, please visit <a href=\"http:\/\/www.passback.org\/\" target=\"_blank\" rel=\"nofollow\">www.passback.org<\/a>.<\/p>\n<p><u>About Allstate<br \/><\/u><a href=\"http:\/\/www.allstatenewsroom.com\/\" target=\"_blank\" rel=\"nofollow\">The Allstate Corporation<\/a> (NYSE: ALL) is the nation&#8217;s largest publicly held personal lines insurer, protecting approximately 16 million households from life&#8217;s uncertainties through auto, home, <a href=\"https:\/\/www.allstate.com\/financial\/life-insurance\/main.aspx?cid=OTC-PR-Corp-150312\" target=\"_blank\" rel=\"nofollow\">life<\/a> and other insurance offered through its <a href=\"https:\/\/www.allstate.com\/?cid=OTC-PR-Corp-150312\" target=\"_blank\" rel=\"nofollow\">Allstate<\/a>, <a href=\"http:\/\/www.esurance.com\/\" target=\"_blank\" rel=\"nofollow\">Esurance<\/a>, <a href=\"http:\/\/www.encompassinsurance.com\/?cid=OTC-PR-Corp-150312\" target=\"_blank\" rel=\"nofollow\">Encompass<\/a> and <a href=\"http:\/\/www.answerfinancial.com\/\" target=\"_blank\" rel=\"nofollow\">Answer Financial<\/a> brand names. Now celebrating its 85th anniversary as an insurer, Allstate is widely known through the slogan &#8220;You&#8217;re In <a href=\"https:\/\/ourstory.allstate.com\/?cid=OTC-PR-Corp-150312\" target=\"_blank\" rel=\"nofollow\">Good Hands<\/a> With Allstate<sup>\u00ae<\/sup>.&#8221; The Allstate brand&#8217;s network of small businesses offers auto, home, life and retirement products and services to customers in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Canada<\/span>. In 2015, The Allstate Foundation, Allstate, its employees and agency owners gave <span class=\"xn-money\">$36 million<\/span> to <a href=\"https:\/\/www.allstate.com\/corporate-responsibility.aspx?cid=OTC-PR-Corp-150312\" target=\"_blank\" rel=\"nofollow\">support local communities<\/a>. Allstate employees and agency owners donated 230,000 hours of service across the country.<\/p>\n<p id=\"PURL\">To view the original version on PR Newswire, visit:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/allstates-mala-suerte-and-his-black-cat-lucky-predict-soccer-tournament-losses-300278349.html\">http:\/\/www.prnewswire.com\/news-releases\/allstates-mala-suerte-and-his-black-cat-lucky-predict-soccer-tournament-losses-300278349.html<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NORTHBROOK, Illinois<\/span>, <span class=\"xn-chron\">June 2, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0In a game filled with unpredictability and uncertainty, many soccer fans put their faith in rituals and superstitions, even looking to animals to help predict the outcome of a match. As the oldest international continental soccer competition in the world kicks off in America this month, Allstate Insurance Company is embracing fans&#8217; reliance on rituals and turning to their Hispanic advertising character Mala Suerte and his black cat&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-45931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45931"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/45932"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}