{"id":45949,"date":"2016-06-02T13:39:00","date_gmt":"2016-06-02T17:34:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/nbcu-telemundo-enterprises-lanza-el-poder-en-ti-una-iniciativa-comunitaria-integral-que-tiene-como-fin-ayudar-a-los-latinos-en-areas-claves-como-la-educacion-la-salud-y-las-finanzas\/"},"modified":"2016-06-02T13:42:05","modified_gmt":"2016-06-02T17:42:05","slug":"nbcu-telemundo-enterprises-lanza-el-poder-en-ti-una-iniciativa-comunitaria-integral-que-tiene-como-fin-ayudar-a-los-latinos-en-areas-claves-como-la-educacion-la-salud-y-las-finanzas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/nbcu-telemundo-enterprises-lanza-el-poder-en-ti-una-iniciativa-comunitaria-integral-que-tiene-como-fin-ayudar-a-los-latinos-en-areas-claves-como-la-educacion-la-salud-y-las-finanzas\/","title":{"rendered":"NBCU Telemundo Enterprises Kicks Off &#8216;El Poder En Ti,&#8217; A Comprehensive Community Initiative Aimed At Empowering Latinos In Key Areas Of Education, Health And Finance"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">June 2, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0NBCUniversal Telemundo Enterprises today announced the launch of &#8220;El Poder En Ti,&#8221; the company&#8217;s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educaci\u00f3n), health (<span class=\"xn-person\">Tu Salud<\/span>), finance (Tu Dinero) and civic engagement (#YoDecido). <span class=\"xn-person\">Cesar Conde<\/span>, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in <span class=\"xn-location\">Miami, Florida<\/span>. <\/p>\n<p>Experience the interactive Multimedia News Release here: <a href=\"http:\/\/www.multivu.com\/players\/English\/7853151-telemundo-el-poder-en-ti\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7853151-telemundo-el-poder-en-ti\/<\/a> <\/p>\n<p>The multi-platform initiative, &#8220;El Poder En Ti,&#8221; focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, <span class=\"xn-person\">Don Francisco<\/span> as the narrative voice of the campaign. \u00a0The PSA&#8217;s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties.\u00a0 In addition, informational segments will be integrated across Telemundo&#8217;s news and entertainment programming on popular network shows including <i>Un Nuevo D\u00eda<\/i>, <i>Titulares y M<b>\u00e1<\/b>s<\/i>, <i>Noticiero Telemundo<\/i>, <i>Enfoque<\/i>, <i><span class=\"xn-person\">Al Rojo Vivo<\/span><\/i> and <i>Suelta La Sopa<\/i>. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo&#8217;s social media platforms. <\/p>\n<p>&#8220;Through\u00a0&#8216;El\u00a0Poder\u00a0En\u00a0Ti,&#8217;\u00a0we\u00a0aim to highlight that it doesn&#8217;t take a\u00a0fictional super hero\u00a0to make great things happen\u00a0\u2013\u00a0it&#8217;s\u00a0about the power<b>\u00a0<\/b>within all of us,&#8221;\u00a0said Conde. &#8220;We have a tremendous\u00a0responsibility\u00a0to our\u00a0community\u00a0and look forward to helping empower Latinos to maximize their personal and professional potential as an important driver of U.S. economic, political and cultural\u00a0growth for decades to come.&#8221;<\/p>\n<p>Prominent Telemundo talent will appear in the PSAs, and will also serve as champions and personal advocates for their issues. They include: host of &#8220;Enfoque&#8221; and &#8220;Noticiero Telemundo&#8221; co-anchor Jos\u00e9 D\u00edaz-Balart; &#8220;Noticiero Telemundo&#8217;s&#8221; Vanessa Hauc; NBC UNIVERSO&#8217;S Yarel Ramos; and co-host of &#8220;Un Nuevo D\u00eda,&#8221; <span class=\"xn-person\">Diego Schoening<\/span>, who will focus on <i>Tu Educaci\u00f3n<\/i>. Concentrating on<i> <span class=\"xn-person\">Tu Salud<\/span><\/i> are: &#8220;Noticiero Telemundo&#8221; co-anchor and &#8220;<span class=\"xn-person\">Al Rojo Vivo<\/span>&#8221; host Mar\u00eda Celeste Arrar\u00e1s on heart health; variety host Ra\u00fal Gonz\u00e1lez on the topic of obesity; co-host of &#8220;Un Nuevo D\u00eda&#8221; and breast cancer survivor Adamari L\u00f3pez on cancer; &#8220;Titulares y M\u00e1s&#8221; co-host Edgar L\u00f3pez on diabetes; &#8220;<span class=\"xn-person\">Caso Cerrado<\/span>&#8221; host and breast cancer survivor Dra. Ana Mar\u00eda Polo on cancer; and NBC Deportes&#8217; <span class=\"xn-person\">Guad Venegas<\/span> on diet and fitness. NBC Deportes&#8217; Leti Coo and &#8220;Titulares y M\u00e1s&#8221; co-host <span class=\"xn-person\">Karim Mendiburu<\/span> will promote general health and wellness. <span class=\"xn-person\">Felicidad Aveleyra<\/span> of &#8220;Noticiero fin de Semana,&#8221; news anchor of &#8220;Un Nuevo D\u00eda&#8221; <span class=\"xn-person\">Edgardo Del Villar<\/span> and co-host of &#8220;Un Nuevo D\u00eda&#8221; Rashel D\u00edaz will also focus on the financial issues related to <i>Tu Dinero<\/i>.<\/p>\n<p>The company-wide effort will incorporate a series of community partners and programs including: the American Cancer Society, the American Diabetes Association, the American Heart Association, ASPIRA, the Council for Economic Education, Cuban American National Council, the Emma Bowen Foundation, Hispanic Federation, the Hispanic Women&#8217;s Corporation, the Idea Center at <span class=\"xn-location\">Miami Dade<\/span> College, LULAC, <span class=\"xn-person\">Mi Familia Vota<\/span>, the National Council of La Raza, Parent Toolkit, Smithsonian Latino Center, Society of Hispanic Professional Engineers, the Susan G. Komen, the United States Hispanic Leadership Institute and <span class=\"xn-person\">Voto Latino<\/span>. Events are set to roll out with Susan G. Komen and an opportunity for breast cancer survivors to share their stories of strength later this month. In addition, and in collaboration with <b><i>Latino Magazine<\/i><\/b>, there will be an El Poder En Ti Magazine Guide that will be distributed to national Hispanic organizations and through Telemundo owned stations.<\/p>\n<p><a href=\"http:\/\/www.elpoderenti.com\/\" target=\"_blank\" rel=\"nofollow\">Elpoderenti.com<\/a>\u00a0will serve as the central hub and resource center for the initiative and will connect viewers to valuable educational resources and content updated daily, including:<\/p>\n<ul type=\"disc\">\n<li><b><a href=\"http:\/\/www.elpoderenti.com\/tueducacion\" target=\"_blank\" rel=\"nofollow\">Elpoderenti.com\/tueducacion<\/a><\/b> \u2013 focusing on families with school-aged children with an emphasis on closing the Latino student achievement gap, especially in the areas of STEAM (Science, Technology, Engineering, Arts and Entertainment, and Math), and will highlight college preparation, career paths and job opportunities. Collaborators will include the Emma Bowen Foundation, the Idea Center at <span class=\"xn-location\">Miami Dade<\/span> College, the Hispanic Women&#8217;s Corporation and the Society of Hispanic Professional Engineers. Additional community and content partners include LULAC, the NBC Parent Toolkit, the Smithsonian Latino Center and the United States Hispanic Leadership Institute (USHLI). <b>Champions:<\/b> Jos\u00e9 D\u00edaz-Balart, Vanessa Hauc, <span class=\"xn-person\">Diego Schoening<\/span> and <span class=\"xn-person\">Yarel Ramos<\/span>. <\/li>\n<li><b><a href=\"http:\/\/www.elpoderenti.com\/tusalud\" target=\"_blank\" rel=\"nofollow\">Elpoderenti.com\/tusalud<\/a> <\/b>\u2013 focusing on the habits of healthy living and disease-specific prevention (heart disease, cancer, obesity and diabetes), and including weekly healthy recipes. The initiative will also be supported by Telemundo owned stations during local health fairs. Current community and content partners include:\u00a0 the American Cancer Society, the American Diabetes Association, the American Heart Association, the National Hispanic Medical Association, the NBC Parent Toolkit and Susan G. Komen. <b>Champions: <\/b>Mar\u00eda Celeste Arrar\u00e1s (heart), Leti Coo (general health and wellness), Ra\u00fal Gonz\u00e1lez (obesity), Adamari L\u00f3pez (cancer); Edgar L\u00f3pez (diabetes); <span class=\"xn-person\">Karim Mendiburu<\/span> (general health and wellness) and Dra. Ana Mar\u00eda Polo (cancer). <\/li>\n<li><b><a href=\"http:\/\/www.elpoderenti.com\/tudinero\" target=\"_blank\" rel=\"nofollow\">Elpoderenti.com\/tudinero<\/a> \u2013 <\/b>focusing on financial literacy, zeroing in on savings, building credit, debt management, setting financial goals, home ownership, avoiding fraud and financial preparation for college. ASPIRA, CNC, and Hispanic Federation will serve as national partners, in addition to the Council for Economic Education and CNBC. <b>Champions: <\/b><span class=\"xn-person\">Felicidad Aveleyra<\/span>, <span class=\"xn-person\">Edgardo Del Villar<\/span> and Rashel D\u00edaz. <\/li>\n<li><a href=\"http:\/\/www.elpoderenti.com\/yodecido\" target=\"_blank\" rel=\"nofollow\"><b>Elpoderenti.<\/b><b>com\/yodecido<\/b><\/a> \u2013 Telemundo Network&#8217;s #YODECIDO one-of-a-kind comprehensive and multi-platform effort that seeks to inform, empower and engage Hispanic voters in 2016 including voter registration drives hosted\u00a0 by Telemundo-owned stations located in 15 markets in partnership with local community-based not-for-profit organizations including affiliates of Hispanic Federation, League of United Latin American Citizens (LULAC), <span class=\"xn-person\">Mi Familia Vota<\/span>, the National Council of La Raza (NCLR), United States Hispanic Leadership Institute (USHLI) and <span class=\"xn-person\">Voto Latino<\/span>, among others. As part of an ongoing effort between NCLR&#8217;s #LatinosVote campaign and Telemundo&#8217;s #YoDecido, the network&#8217;s news coverage and voter registration platform, the two groups will also produce a PSA encouraging viewers to register to vote. <\/li>\n<\/ul>\n<p>Brand concept, design and PSAs, created by <span class=\"xn-location\">Miami<\/span>-based firm Republica, will be unveiled at the exclusive launch event.<\/p>\n<p>Viewers can also follow the campaign&#8217;s activities on social media via the El Poder En Ti Facebook page and #ElPoderEnTi hashtag. Additional complementary community events related to the pillars of &#8220;El Poder En Ti&#8221; will be rolled out in key markets.<\/p>\n<p><i>For additional information: <\/i><i><a href=\"http:\/\/www.telemundo.com\/elpoderentiFollow\" target=\"_blank\" rel=\"nofollow\">www.telemundo.com\/elpoderenti<\/a><\/i><i><br \/>Follow the conversation: <a href=\"http:\/\/www.facebook.com\/ElPoderEnTi\" target=\"_blank\" rel=\"nofollow\">Facebook.com\/ElPoderEnTi<\/a> #ElPoderEnTi<\/i><\/p>\n<p>Source:\u00a0 Nielsen, L+SD, P2+ (000) avg weekly reach based on 1 minute qualifier, <span class=\"xn-chron\">4\/18\/16-5\/15\/16<\/span>.<\/p>\n<p><b><u>About NBCUniversal Telemundo Enterprises:<\/u><\/b><\/p>\n<p>NBCUniversal Telemundo Enterprises encompasses TELEMUNDO, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 54 broadcast affiliates in the US and <span class=\"xn-location\">Puerto Rico<\/span>; NBC UNIVERSO, a modern general entertainment cable channel for Latinos, offering a thrilling mix of exclusive premium sports, signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, <a href=\"http:\/\/media.ne.cision.com\/l\/iedmzjhq\/media.ne.cision.com\/l\/pgontkcr\/media.ne.cision.com\/l\/relrapnk\/www.telemundo.com\/\" target=\"_blank\" rel=\"nofollow\">www.telemundo.com<\/a> and <a href=\"http:\/\/www.nbcuniverso.com\/\" target=\"_blank\" rel=\"nofollow\">www.nbcuniverso.com<\/a>, and operates Fluency Productions, the company&#8217;s multi-format, multi-platform production studio. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, one of the world&#8217;s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">June 2, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0NBCUniversal Telemundo Enterprises today announced the launch of &#8220;El Poder En Ti,&#8221; the company&#8217;s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educaci\u00f3n), health (<span class=\"xn-person\">Tu Salud<\/span>), finance (Tu Dinero) and civic engagement (#YoDecido). <span class=\"xn-person\">Cesar Conde<\/span>, Chairman of NBCUniversal International Group&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-45949","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45949"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45949\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}