{"id":45966,"date":"2016-06-03T17:12:00","date_gmt":"2016-06-03T20:02:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/10-ways-for-marketers-to-benefit-from-portadalat-on-june-8-and-9\/"},"modified":"2016-06-03T17:14:03","modified_gmt":"2016-06-03T21:14:03","slug":"10-formas-en-las-que-puedes-beneficiarte-de-portadalat-la-semana-que-viene","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/10-formas-en-las-que-puedes-beneficiarte-de-portadalat-la-semana-que-viene\/","title":{"rendered":"10 Ways for Marketers to Benefit from PortadaLat on June 8 and 9!"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">June 3, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The 8th Annual Edition of PortadaLat is taking place next <span class=\"xn-chron\">Wednesday June 8<\/span> and <span class=\"xn-chron\">Thursday June 9<\/span> in <span class=\"xn-location\">Miami&#8217;s<\/span> Hyatt Regency Hotel. To get you ready, here are 10 ways Marketing, Technology and Digital Innovation professionals will benefit from the event. Not registered yet?\u00a0 You can secure your spot at the special online promotional rate! <br \/><a href=\"https:\/\/www.portada-online.com\/events\/portadalat\/#Register\" target=\"_blank\" rel=\"nofollow\"><b>https:\/\/www.portada-online.com\/events\/portadalat\/#Register<\/b><\/a><\/p>\n<div id=\"prni_dvprnejpg5a08left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg5a08left\" title=\"PortadaLat, in it's eighth annual edition will cover the Latin American and U.S. Hispanic digital marketing, tech and media space. The two-day annual gathering on June 8-9, will bring together key brand marketing, advertising, media and content leaders from all over the Americas. The event will take place at the Hyatt Regency Miami.\" border=\"0\" alt=\"PortadaLat, in it's eighth annual edition will cover the Latin American and U.S. Hispanic digital marketing, tech and media space. The two-day annual gathering on June 8-9, will bring together key brand marketing, advertising, media and content leaders from all over the Americas. The event will take place at the Hyatt Regency Miami.\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160603\/375364\"\/><\/div>\n<p>10 ways you will benefit by attending the annual showcase of the best and brightest in Latin Marketing, Media and Digital Innovation.<\/p>\n<p><b>1.\u00a0\u00a0<\/b><b>Get First-Hand Insights from the Nr. 3 Female CMO in the World and the\u00a0CEO of A Marketing Technology &#8220;Unicorn&#8221; <span class=\"xn-person\">Dorothy Dowling<\/span>, Chief Marketing Officer, Best Western\u00ae Hotels &amp; Resorts<\/b>, who recently was selected by Forbes as the #18 CMO in the world and #3 female CMO and\u00a0<b>Adam Singolda, CEO &amp; Founder of Taboola<\/b>\u00a0will have a &#8220;fireside chat&#8221; at <span class=\"xn-chron\">2pm<\/span> on <span class=\"xn-chron\">Wednesday June 8<\/span>. \u00a0Taboola, is a so-called marketing tech unicorn (that&#8217;s how private digital companies valued at\u00a0US$ 1 billion are affectionately called!).<\/p>\n<p>Dowling will share hands-on insights about how she markets 4,100 hotels in 100 countries. Taboola&#8217;s Singolda will provide\u00a0his views\u00a0about the future of content marketing and the role of native advertising.<\/p>\n<p><b>2.\u00a0\u00a0<\/b><b>Sit-Down With Brand Marketers And Agencies At The Speed Networking Function!<br \/><\/b>One amazing feature of Portada&#8217;s traditional\u00a0speed-networking function is that it\u00a0allows attendees to meet brand marketers, agency executives and other prospects in an informal setting. <\/p>\n<p>Get ready to meet major players including the below:<br \/><b>Patricia Aragon<\/b>, Digital Marketing Manager,\u00a0<b>L&#8217;Oreal<\/b><br \/><b><span class=\"xn-person\">Carlos Leal<\/span><\/b>, Sr. Consumer Marketing Manager,\u00a0<b>Nestl\u00e9<br \/><span class=\"xn-person\">Luiz Schmidt<\/span><\/b>, Head of Marketing, <span class=\"xn-location\">Latin America<\/span> &amp; <span class=\"xn-location\">Caribbean<\/span> and <span class=\"xn-person\">Jack Daniel&#8217;s<\/span> Center of Excellence Emerging Markets,\u00a0<b>Brown Forman<br \/><span class=\"xn-person\">Yamilet Bermudez<\/span><\/b>, Media Operations Director &#8211;\u00a0<b>IPG Mediabrands<br \/><span class=\"xn-person\">Armando Lopez<\/span><\/b>, Account Director,\u00a0<b>Havas Media Group|<br \/>Jose Luis Perez Rodriguez,\u00a0<\/b>Performance Marketing Manager,<b>\u00a0Volaris<br \/>Rebeca Ricoy,\u00a0<\/b>Sr. Manager Digital, Nola,<b>\u00a0Avon<br \/>&#8230;\u00a0<\/b>and many more!<\/p>\n<p><b>3.\u00a0\u00a0<\/b><b>Find out Why Cable And Social Media are in Need of Couple&#8217;s Therapy<br \/><\/b>Latin American media plans are not complete with cable media buys only. Neither are they with social media only. The challenge lies in connecting all the dots and develops integrated offline and online communication packages.\u00a0<b>Group M&#8217;s <span class=\"xn-person\">Cynthia Evans<\/span><\/b>, will act\u00a0as couple therapists by being the moderator of the session\u00a0&#8220;Why TV and Social Media need to become friends: couple&#8217;s therapy&#8221;, with panelists<b>\u00a0Adriana Grineberg, Head of Operations Miami, Facebook<\/b>,<b>\u00a0Carlos Leal, Sr. Consumer Marketing Manager, Nestl\u00e9<\/b>\u00a0and\u00a0<b><span class=\"xn-person\">Alfonso Cueto<\/span>, Sr. Director Ad-Sales Latin America, ESPN.<\/b><\/p>\n<p><b>4.\u00a0\u00a0<\/b><b>Learn How to Use Data Science To Reach Out To The Latin Consumer<br \/><\/b>To recognize the enormous impact Data Sciences have on Marketing and Advertising, Portada is adding a Data Marketing Forum at the first Day of #PortadaLat (<span class=\"xn-chron\">June 8<\/span>). PortadaLat will provide a unique setting for marketers targeting Latin consumers in the U.S. and <span class=\"xn-location\">Latin America<\/span> to delve into how Big Data can revolutionize marketing efficiency.<\/p>\n<p>Major Speakers at the Data Marketing Forum include:<br \/><b>Mebrulin Francisco<\/b>, Partner, Director Marketing Analytics Multicultural,\u00a0<b>GroupM<\/b><br \/><b><span class=\"xn-person\">Ana Crandell<\/span><\/b>, Group Account Director,\u00a0<b>OMD Multicultural<\/b><br \/><b><span class=\"xn-person\">Oscar Padilla<\/span><\/b>, Senior VP of Marketing and Digital,\u00a0<b>Pulpo Media<\/b><br \/><b><span class=\"xn-person\">Francisco Morillo<\/span><\/b>, Digital Marketing Manager,<b>\u00a0Xoom<\/b><br \/><b><span class=\"xn-person\">Jose Luis Valderrama<\/span><\/b>, CEO and Founder,\u00a0<b>Hispanic Group<\/b> <\/p>\n<p><b>5.\u00a0\u00a0\u00a0<\/b><b>Understand\u00a0how Influencers Add Value to Branded Video\u00a0Entertainment<br \/><\/b><b><span class=\"xn-person\">Alexander Ospina<\/span>, Influencer\/Instagram Sensation<\/b>\u00a0and\u00a0<b><span class=\"xn-person\">Christian Acosta<\/span>, Influencer, Recording Artist,<\/b>\u00a0are going to be key\u00a0Influencers participating at PortadaLat.\u00a0They will participate in session on Latin Tech Innovations and on Branded Video Entertainment.\u00a0Branded video is one of the fastest growing areas in Latin marketing. A major brand marketer, an agency exec and a star influencer share the latest insights on:\u00a0 Online Video is emerging as a powerful medium in <span class=\"xn-location\">Latin America<\/span> with both very short and long formats being successful. Learn from\u00a0<b><span class=\"xn-person\">Alejandro Rosado<\/span>, VP, Content Creative Director Latin Am\u00e9rica, Publicis<\/b>\u00a0<b>One<\/b>,\u00a0<b><span class=\"xn-person\">Jorge Rocha<\/span>, Digital Director\/Mobile Lead Latin America<\/b>, <b>Starcom MediaVest<\/b>\u00a0and\u00a0<b><span class=\"xn-person\">Luiz Schmidt<\/span>, Head of Marketing, <span class=\"xn-location\">Latin America<\/span> &amp; <span class=\"xn-location\">Caribbean<\/span><\/b>\u00a0and <span class=\"xn-person\">Jack Daniel&#8217;s<\/span> Center of Excellence Emerging Markets, Brown Forman about what works, what doesn&#8217;t and why.<\/p>\n<p><b>6.\u00a0\u00a0<\/b><b>Find out where Panregional Marketing and <span class=\"xn-location\">Miami<\/span> are\u00a0Heading\u00a0to<br \/><\/b>It&#8217;s always been a central mission of Portada to cover and promote the panregional marketing and media buying sector. What is the role of <span class=\"xn-location\">Miami<\/span> going forward. At the session &#8220;Shaping the Future of Panregional Marketing: The Role of <span class=\"xn-location\">Miami<\/span>&#8221; find out what experts\u00a0<b><span class=\"xn-person\">Benoit Wirz<\/span>, Director Venture Investments, Knight Ventures,\u00a0Yazmid Aguilar, Sr. Marketing Communications Mgr LATAM- Jarden Consumer Solutions &#8211; \u200eJarden Consumer Solutions,\u00a0Alfredo Pedroso, Director of Panregional Ad-Sales, Sony Pictures Entertainment and\u00a0Fernando Monedero, Managing Director, MediaBrands\u00a0<\/b><span class=\"xn-location\">Miami<\/span> have to say.<\/p>\n<p><b>7.\u00a0\u00a0<\/b><b>Gain from New Latin\u00a0Travel Marketing Insights<br \/><\/b><span class=\"xn-location\">Latin America<\/span> and the U.S. Hispanic market are key inbound and outbound destinations for global travel and luxury marketing companies. Hear how major brands are approaching the region and learn more about their innovations in digital marketing. <\/p>\n<p>Some of the key speakers participating in the Travel Marketing Track are:<br \/><b>Montserrat Santaella<\/b>, International Promotion Manager,\u00a0<b><span class=\"xn-person\">Grupo Posadas<\/span><br \/><\/b><b><span class=\"xn-person\">Guillermo Morrone<\/span><\/b>, VP Head of Global Consumer and Priceless Cities Content Strategy, MasterCard<br \/><b><span class=\"xn-person\">Ricardo Rivera<\/span><\/b>, Chief Marketing Officer,\u00a0<b>Volaris<br \/><\/b><b><span class=\"xn-person\">Rolando Aedo<\/span><\/b>, Chief Marketing Officer,\u00a0<b>Greater Miami Tourism and Convention Bureau<br \/><\/b><b>Ismalis Mendoza<\/b>, Senior Manager of Marketing and E-Commerce,\u00a0<b>Marriott International<br \/><\/b><b><span class=\"xn-person\">Jose Luis Carrete<\/span>,<\/b>\u00a0Chief Digital Officer, Hoteles CityXpress<br \/><b>Lara Migliassi<\/b>, VP, Global Brands \u2013\u00a0<b>Hyatt Zilara,\u00a0Hyatt Ziva, Hyatt Residence Club &amp; Hyatt<br \/><\/b><b><span class=\"xn-person\">Carlos Orta<\/span><\/b>, VP Corporate Affairs,\u00a0<b>Carnival Corporation<\/b><\/p>\n<p><b>8.\u00a0 <\/b><b>Learn About L&#8217;Oreal&#8217;s New Content Factory and Avon&#8217;s Approach To Social Selling<br \/><\/b><b>Patricia Aragon<\/b>, Digital Marketing Manager\u00a0<b>L&#8217;Oreal<\/b>\u00a0and the leader of the beauty giant&#8217;s content marketing in Spanish-speaking <span class=\"xn-location\">Latin America<\/span>, will explain how the company&#8217;s new content factory based in <span class=\"xn-location\">Mexico City<\/span> works. &#8220;At the content factory, or content assembly line, we work with content creators and editorial partners&#8221;, \u00a0Aragon tells Portada in a pre-event interview. Each major brand e.g. Lancome and Maybelline has its own &#8220;content assembly line&#8221;. Measurement of content performance is a key element of L&#8217;Oreal&#8217;s content factory. &#8220;We need to know what content performs better and where,&#8221; Aragon says. This includes to know how the content of different product launches performs.&#8221;\u00a0<b>Avon<\/b>, another personal care and beauty juggernaut, will also be participating at PortadaLat. <span class=\"xn-person\">Rebecca Ricoy<\/span>, Senior Manager, <span class=\"xn-person\">Rebeca Ricoy<\/span>, Senior Manager of Digital Strategies at Avon NoLa will explain how the second largest direct selling company in the world with more than 6.4 million representatives. Learn how the personal care and beauty giant is using social media marketing and social sales to complement the efforts of its direct sales force. Social marketing\/Social selling and more.<\/p>\n<p><b>9.\u00a0\u00a0<\/b><b>Absorb How Latin Americas Largest Retailer and <span class=\"xn-location\">Mexico&#8217;s<\/span> Largest Bank Reap Online And Off-Line Marketing Synergies<br \/><\/b><b><span class=\"xn-person\">Juan Guillermo Restrepo<\/span>, Digital Marketing Manager, Fallabella<\/b>\u00a0and\u00a0<b><span class=\"xn-person\">David Fierro<\/span>, VP Retail Bank Marketing, Banamex\u00a0<\/b>will provide<b>\u00a0<\/b>new insights into how\u00a0they\u00a0profit from online and offline marketing synergies. Case studies from the\u00a0Mexican retail banking giant and of Fallabella, <span class=\"xn-location\">Latin America&#8217;s<\/span> largest retailer.<\/p>\n<p><b>10.\u00a0 <\/b><b>Find Out Who The Award Winners Are!<br \/><\/b>After thousands of votes were casted throughout the Americas and the PortadaLat Award Jury also casted its votes, we will know who the winners in 13 different categories are.\u00a0<\/p>\n<p>Check out the Full Event Agenda here:<b> https:\/\/www.portada-online.com\/events\/portadalat\/#Agenda<\/b><\/p>\n<p><b>Click here to view our 2016 #PortadaLat Event Preview: \u00a0<br \/><\/b><a href=\"http:\/\/goo.gl\/H1yqFs\" target=\"_blank\" rel=\"nofollow\"><b>http:\/\/goo.gl\/H1yqFs<\/b><\/a><b><\/p>\n<p><\/b><b>VIDEO WITH KEY PORTADALAT SPEAKERS!<br \/><a href=\"https:\/\/www.youtube.com\/embed\/5gFnrSpFRr4?list=PLz-Ze19N6TY8i2uO5f05EEH-S_DWEb_dT\" rel=\"nofollow\">https:\/\/www.youtube.com\/embed\/5gFnrSpFRr4?list=PLz-Ze19N6TY8i2uO5f05EEH-S_DWEb_dT<\/a><\/b><\/p>\n<p><b>REGISTER HERE AT THE ONLINE PROMOTIONAL RATE:<br \/><\/b><a href=\"https:\/\/www.portada-online.com\/events\/portadalat\/#Register\" target=\"_blank\" rel=\"nofollow\"><b>https:\/\/www.portada-online.com\/events\/portadalat\/#Register<\/b><\/a><\/p>\n<p><b>Confirmed Sponsors of PortadaLat (June 8-9\u00a0at\u00a0Miami&#8217;s\u00a0Hyatt Regency)<\/b><\/p>\n<p><b>Leader Sponsor Plus Level<\/b><br \/>Taboola (<a href=\"http:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"nofollow\">www.taboola.com<\/a>)\u00a0<br \/>Brand Networks (<a href=\"http:\/\/bn.co\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/bn.co<\/a>)<\/p>\n<p><b>Leader Sponsor<\/b><br \/>Sojern (<a href=\"http:\/\/www.sojern.com\/\" target=\"_blank\" rel=\"nofollow\">www.sojern.com<\/a>)\u00a0\u00a0\u00a0\u00a0<br \/>Innov8 Events Agency (<a href=\"http:\/\/www.innov8events.com\/\" target=\"_blank\" rel=\"nofollow\">www.innov8events.com<\/a>)<br \/>Sony Pictures Television (<a href=\"https:\/\/www.sonypicturestelevision.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.sonypicturestelevision.com\/<\/a>)<\/p>\n<p><b>Distinguished Sponsor<\/b><br \/>Hola\u00a0(<a href=\"http:\/\/www.hola.com\/\" target=\"_blank\" rel=\"nofollow\">www.hola.com<\/a>)<br \/>ZoominTV (www.zoominTV)<br \/>\u00a0Yume (<a href=\"http:\/\/www.yume.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.yume.com\/<\/a>)<br \/>Gravity4 (<a href=\"http:\/\/gravity4.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/gravity4.com\/<\/a>)<\/p>\n<p><b>Attendee Bag Sponsor<\/b><br \/>Latcom (<a href=\"http:\/\/www.latcom.com\/\" target=\"_blank\" rel=\"nofollow\">www.latcom.com<\/a>)<\/p>\n<p><b>Attendee Badge Sponsor\u00a0<\/b><br \/>Multimedia Inc. (<a href=\"http:\/\/www.multimediausa.com\/\" target=\"_blank\" rel=\"nofollow\">www.multimediausa.com<\/a>) <\/p>\n<p><b>Special Newsroom Sponsor<br \/><\/b>Efe (<a href=\"http:\/\/www.efe.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.efe.com\/<\/a>)<\/p>\n<p>To align your brand with the eight annual edition of\u00a0PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada&#8217;s Sales and Marketing Director,\u00a0Kelley Eberhardt\u00a0at\u00a0<a href=\"mailto:kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">kelley@portada-online.com<\/a><b>.<\/b><\/p>\n<p><b>Contact Information:<\/b>\u00a0\u00a0\u00a0\u00a0<br \/>Kelley Eberhardt\u00a0\u00a0\u00a0\u00a0<br \/>Director of Sales and Marketing, Portada\u00a0\u00a0\u00a0\u00a0<br \/><a href=\"mailto:Kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">Kelley@portada-online.com<\/a>\u00a0<\/p>\n<div id=\"prni_dvprnejpg9f6eleft\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg9f6eleft\" title=\"Last Chance to Register for PortadaLat on June 8-9, at the Hyatt Regency Miami!\" border=\"0\" alt=\"Last Chance to Register for PortadaLat on June 8-9, at the Hyatt Regency Miami!\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160603\/375366\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg73e2left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg73e2left\" title=\"2016 Latin American Advertising and Media Award Winners will be announced at the Awards Ceremony on the second day of PortadaLat (June 9) at the Hyatt Regency Miami.\" border=\"0\" alt=\"2016 Latin American Advertising and Media Award Winners will be announced at the Awards Ceremony on the second day of PortadaLat (June 9) at the Hyatt Regency Miami.\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160603\/375368\"\/><\/div>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160603\/375364\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160603\/375364<\/a> <br \/>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160603\/375366\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160603\/375366<\/a> <br \/>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160603\/375368\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160603\/375368<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">June 3, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The 8th Annual Edition of PortadaLat is taking place next <span class=\"xn-chron\">Wednesday June 8<\/span> and <span class=\"xn-chron\">Thursday June 9<\/span> in <span class=\"xn-location\">Miami&#8217;s<\/span> Hyatt Regency Hotel. To get you ready, here are 10 ways Marketing, Technology and Digital Innovation professionals will benefit from the event. Not registered yet?\u00a0 You can secure your spot at the special online promotional rate! <br \/>&lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-45966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=45966"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/45966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/45967"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=45966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=45966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=45966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}