{"id":46485,"date":"2016-07-12T14:23:00","date_gmt":"2016-07-12T18:06:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/award-winning-latin-food-chef-and-author-chef-lala-tapped-as-spokesperson-for-the-herdez-brand\/"},"modified":"2016-07-21T12:22:30","modified_gmt":"2016-07-21T16:22:30","slug":"la-chef-lala-la-galardonada-chef-de-comidas-latinas-y-autora-de-libros-de-cocina-es-la-nueva-vocera-de-la-marca-herdez","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-chef-lala-la-galardonada-chef-de-comidas-latinas-y-autora-de-libros-de-cocina-es-la-nueva-vocera-de-la-marca-herdez\/","title":{"rendered":"Award-Winning, Latin Food Chef And Author Chef Lala Tapped As Spokesperson For The HERDEZ\u00ae Brand"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">ORANGE, California<\/span>, <span class=\"xn-chron\">July 12, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The makers of the HERDEZ\u00ae Brand, the No. 1 salsa brand in <span class=\"xn-location\">Mexico<\/span>, are proud to name award-winning, Latin food chef and author Chef Lala as spokesperson. As part of their first collaboration, Chef Lala brings the perfect &#8220;carne asada&#8221; this summer with authentically unique Latin flavors featuring HERDEZ\u00ae <span class=\"xn-person\">Brand Salsa Verde<\/span>, Salsa Casera and hints of the much-anticipated Guacamole Salsa. <\/p>\n<div id=\"prni_dvprnejpgfe5dleft\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpgfe5dleft\" title=\"AWARD-WINNING, LATIN FOOD CHEF AND AUTHOR CHEF LALA TAPPED AS SPOKESPERSON FOR THE HERDEZ(R) BRAND\" border=\"0\" alt=\"AWARD-WINNING, LATIN FOOD CHEF AND AUTHOR CHEF LALA TAPPED AS SPOKESPERSON FOR THE HERDEZ(R) BRAND\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160706\/386783\"\/><\/div>\n<p>&#8220;I love HERDEZ\u00ae salsas! It&#8217;s exciting to work with a brand that&#8217;s been in my pantry through generations,&#8221; said Chef Lala, accomplished celebrity chef and certified nutritionist. &#8220;A &#8216;carne asada&#8217; isn&#8217;t just a grilled skirt steak, it&#8217;s a social gathering with friends, family and great food at the center. HERDEZ\u00ae Brand salsas are the secret ingredient that enhance the multidimensional flavors of that great food-making it absolutely delicious!&#8221;<\/p>\n<p>Chef Lala&#8217;s &#8220;carne asada&#8221; culinary creations are available exclusively on <a href=\"http:\/\/www.herdeztraditions.com\/carne-asada-summer\" target=\"_blank\" rel=\"nofollow\">www.herdeztraditions.com\/carne-asada-summer<\/a>. Among the delectable dishes are: <i><span class=\"xn-person\">Carne Asada<\/span> with Divorced Enchiladas Tampique\u00f1as, Pizza a la Mexicana, Carne Asada Kebab, Grilled Steak with Oaxaca Cheese <\/i>and<i> Albondigas a la Parrilla.<\/i> <\/p>\n<p>&#8220;Chef Lala is a first-class chef, the makers of the HERDEZ\u00ae Brand are proud to partner with her,&#8221; said <span class=\"xn-person\">Gilberto Gutierrez<\/span>, senior brand manager for HERDEZ\u00ae Brand. &#8220;We&#8217;re certain &#8216;carne asada&#8217; lovers will enjoy Chef Lala&#8217;s classic recipes throughout the summer and beyond.&#8221;<\/p>\n<p>To further encourage you to keep your &#8220;carne asada fiesta&#8221; going Chef Lala invites you to try her recipes and join the HERDEZ\u00ae Brand &#8220;&#8216;Carne Asada Fiesta&#8217; social media sweepstakes.&#8221; Fans can enter to win prizes by capturing a photo or video of their &#8220;Carne Asada Fiesta&#8221; experience, hashtaging it #CarneAsadaSweepstakes and, tagging @HERDEZTraditions and sharing on Facebook or Instagram. One Grand Prize winner will receive a &#8220;carne asada fiesta;&#8221; three second place winners will receive a pair of concert tickets to their local Latin fest; and fifty third place winners will receive an HERDEZ\u00ae Brand limited edition &#8216;Carne Diem&#8217; T-shirt.<\/p>\n<p>For more information on the HERDEZ\u00ae Brand &#8220;&#8216;Carne Asada Fiesta&#8217; social media sweepstakes&#8221; or to download recipes visit <a href=\"http:\/\/www.herdeztraditions.com\/carne-asada-summer\" target=\"_blank\" rel=\"nofollow\">www.herdeztraditions.com\/carne-asada-summer<\/a>. Follow the HERDEZ\u00ae brand via social media on Facebook and Instagram @HERDEZTraditions and on Twitter @HERDEZBrand. Join the conversation via #CarneAsadaSweepstakes.<\/p>\n<p><b>About the HERDEZ\u00ae\u00a0Brand<br \/><\/b>HERDEZ\u00ae\u00a0salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ\u00ae Salsa is the No.1 selling salsa brand in <span class=\"xn-location\">Mexico<\/span> and a growing staple in homes in the United States.\u00a0HERDEZ\u00ae\u00a0authentic Mexican products are available nationwide at major grocery stores.\u00a0Visit\u00a0<a href=\"http:\/\/www.herdeztraditions.com\/\" target=\"_blank\" rel=\"nofollow\">www.herdeztraditions.com<\/a>\u00a0for more information.<\/p>\n<p><b>About Chef Lala<br \/><\/b>Chef Lala is an accomplished chef, author, stylist, consultant and certified nutritionist. Her love of food sprouted from her time spent in her family&#8217;s Mexican restaurants and continued through her education at Le Cordon Bleu where she studied global cuisine. Since then, this first generation Latina dynamo has gone on to make waves in the food industry receiving multiple awards including: the <span class=\"xn-org\">Los Angeles Times<\/span>, Latinos de Hoy Culinary Award (2014); the Joselin Institute of Health, Latino Initiatives at Harvard Medical School Honoree (2012) and the American Diabetes Association, Community Spirit Awards (2011). Chef Lala has written several books including &#8220;Latin Lover Lite,&#8221; &#8220;Best Loved Mexican Cooking with Chef Lala&#8221; and &#8220;Yummy for your Tummy.&#8221; Chef Lala believes that diet is not about deprivation but about lifestyle. Her approach to cooking is simple and aims to teach how to enjoy food happily and wisely. <\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160706\/386783\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160706\/386783<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">ORANGE, California<\/span>, <span class=\"xn-chron\">July 12, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The makers of the HERDEZ\u00ae Brand, the No. 1 salsa brand in <span class=\"xn-location\">Mexico<\/span>, are proud to name award-winning, Latin food chef and author Chef Lala as spokesperson. As part of their first collaboration, Chef Lala brings the perfect &#8220;carne asada&#8221; this summer with authentically unique Latin flavors featuring HERDEZ\u00ae <span class=\"xn-person\">Brand Salsa Verde<\/span>, Salsa Casera and hints of the much-anticipated&#8230; <\/p>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">ORANGE, California<\/span>, <span class=\"xn-chron\">July 12, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The makers of the HERDEZ\u00ae Brand, the No. 1 salsa brand in <span class=\"xn-location\">Mexico<\/span>, are proud to name award-winning, Latin food chef and author Chef Lala as spokesperson. As part of their first collaboration, Chef Lala brings the perfect &#8220;carne asada&#8221; this summer with authentically unique Latin flavors featuring HERDEZ\u00ae <span class=\"xn-person\">Brand Salsa Verde<\/span>, Salsa Casera and hints of the much-anticipated&#8230;<\/p>\n","protected":false},"author":1,"featured_media":46486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-46485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/46485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=46485"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/46485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/46486"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=46485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=46485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=46485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}