{"id":47000,"date":"2016-08-01T13:45:00","date_gmt":"2016-08-01T17:37:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-toyota-celebrates-lollapaloozas-25-year-music-extravaganza-by-adding-an-extra-hour-to-the-day\/"},"modified":"2016-08-01T17:22:30","modified_gmt":"2016-08-01T21:22:30","slug":"toyota-celebra-la-extravagancia-musical-de-los-25-anos-de-lollapalooza-agregando-una-hora-extra-al-dia","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toyota-celebra-la-extravagancia-musical-de-los-25-anos-de-lollapalooza-agregando-una-hora-extra-al-dia\/","title":{"rendered":"Toyota Celebrates Lollapalooza&#8217;s 25-Year Music Extravaganza by Adding an Extra Hour to the Day"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">Aug. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Remember the first time you went to Lollapalooza? The extravaganza turned 25 this year, and to help celebrate the milestone anniversary, Toyota hosted the 25<sup>th<\/sup> Hour (#25thHour), a surprise concert featuring breakthrough Grammy-nominated recording artist <span class=\"xn-person\">Leon Bridges<\/span> and Outkast rapper Big Boi. The exclusive, pop-up concert was accessible only to Lollapalooza festival-goers who used Toyota&#8217;s limited-time &#8220;golden ticket&#8221; Snapchat geo-filter.<\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160801\/394565\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160801\/394565<\/a> <\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160801\/394608LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160801\/394608LOGO<\/a> <\/p>\n<p>Toyota&#8217;s innovative invitation strategy marks the first instance of a Snapchat geo-filter being used to qualify entrance for an event. The private concert \u2013 hosted at Venue SIX10 and featuring a fleet of Toyotas for safe rides home \u2013 was the culmination of Toyota&#8217;s Lollapalooza presence. The Toyota Music experience \u2013 an interactive engagement featuring an array of vehicles and music-inspired activities at the Toyota Music Den, a special stage for up-and-coming artists performing short sets last weekend.<\/p>\n<p>&#8220;What better way to celebrate Lollapalooza&#8217;s 25<sup>th<\/sup>\u00a0year than by adding an extra hour of music with an amazing talent like <span class=\"xn-person\">Leon Bridges<\/span>,&#8221; said <span class=\"xn-person\">Florence Drakton<\/span>, social media marketing manager for Toyota. &#8220;We used Snapchat filters in a unique way to invite guests to our pop-up concert &#8212; ones who share Toyota&#8217;s same passion for music.&#8221;<\/p>\n<p>Joining Toyota on the musical journey were Singer and actress Becky G., singer and composer <span class=\"xn-person\">Carla Morrison<\/span>, dance music duo Adventure Club, and social media photographer <span class=\"xn-person\">Bryant Eslava<\/span>, who are sharing their experiences through an immersive 360 video and a photo series titled <i>Becoming Lolla<\/i>, which aims to narrate the history of Lollapalooza from its inception through the 25<sup>th<\/sup> Hour.<\/p>\n<p>Additionally, as part of an ongoing partnership with VH1<i> Save the Music<\/i>, Toyota brought back a distinctive interactive installation that has travelled to several music festivals throughout the U.S. in 2016. The art piece invites festivalgoers and artists to write their answer to: &#8220;What Does Music Mean to You?&#8221; Festivalgoers can share their participation in the activation space via social media using #ToyotaGiving to show their support, while simultaneously increasing music education awareness.\u00a0 At the end of the festival run, grants will be presented to three schools in the <span class=\"xn-location\">Chicago<\/span> area.<\/p>\n<p>&#8220;We&#8217;re grateful to the VH1 <i>Save the Music Foundation<\/i> for continually supporting music education and feel honored to give back to the <span class=\"xn-location\">Chicago<\/span> community in support of the arts,&#8221; said <span class=\"xn-person\">Tyler McBride<\/span>, engagement marketing manager for Toyota.<\/p>\n<p>Lollapalooza is the fifth installment of the 2016 Toyota Music experience. The interactive on-site activation launched at the Stagecoach festival in April and continued at the Country 500, Sasquatch and Firefly Music festivals. It will culminate in October at the Voodoo Music + Arts Experience in <span class=\"xn-location\">New Orleans<\/span>.<\/p>\n<p><b>About Toyota <br \/><\/b>Toyota (NYSE:TM), the world&#8217;s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our <b>Toyota and Lexus<\/b> brands.\u00a0 Over the past 50 years, we&#8217;ve produced more than 30 million cars and trucks in <span class=\"xn-location\">North America<\/span>, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).\u00a0 Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 \u2013 and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.\u00a0\u00a0 <\/p>\n<p>Toyota partners with community, civic, academic, and governmental organizations to address our society&#8217;s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit <a href=\"http:\/\/www.toyotanewsroom.com\/\" target=\"_blank\" rel=\"nofollow\">www.toyotanewsroom.com<\/a>.\u00a0 <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">Aug. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Remember the first time you went to Lollapalooza? The extravaganza turned 25 this year, and to help celebrate the milestone anniversary, Toyota hosted the 25<sup>th<\/sup> Hour (#25thHour), a surprise concert featuring breakthrough Grammy-nominated recording artist <span class=\"xn-person\">Leon Bridges<\/span> and Outkast rapper Big Boi. The exclusive, pop-up concert was accessible only to Lollapalooza festival-goers who used Toyota&#8217;s limited-time&#8230;<\/p>\n","protected":false},"author":1,"featured_media":47001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-47000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=47000"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/47001"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=47000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=47000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=47000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}