{"id":47076,"date":"2016-08-04T16:44:00","date_gmt":"2016-08-04T15:44:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-los-angeles-legendary-hip-hop-radio-station-kday-93-5-fm-delivers-extraordinary-performance-during-the-nielsen-july-book\/"},"modified":"2016-08-04T16:55:53","modified_gmt":"2016-08-04T20:55:53","slug":"la-legendaria-estacion-de-radio-de-hip-hop-de-los-angeles-kday-93-5-fm-presenta-extraordinario-desempeno-durante-el-libro-de-julio-de-nielsen","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-legendaria-estacion-de-radio-de-hip-hop-de-los-angeles-kday-93-5-fm-presenta-extraordinario-desempeno-durante-el-libro-de-julio-de-nielsen\/","title":{"rendered":"Los Angeles Legendary Hip Hop Radio Station KDAY 93.5 FM Delivers Extraordinary Performance During The Nielsen July Book!"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Aug. 4, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a href=\"http:\/\/www.935kday.com\/\" target=\"_blank\" rel=\"nofollow\">KDAY 93.5 FM<\/a>, <span class=\"xn-location\">Southern California&#8217;s<\/span> leading choice for original hip-hop and R&amp;B, announced historic performance in the highly contested <span class=\"xn-chron\">July 2016<\/span> summer book. KDAY achieved year-to-year growth in the key areas of AQH, cume, TSL and other vital indicators. &#8220;We are extremely proud of KDAY&#8217;s results these last six months and in particular July,&#8221; exclaimed <span class=\"xn-person\">Otto Padron<\/span>, President of Meruelo Media. &#8220;Our continued commitment to the format and increased investments in research, programming, marketing and talent are delivering a winning performance in the highly competitive market of <span class=\"xn-location\">Los Angeles<\/span>!&#8221;<\/p>\n<div id=\"prni_dvprnejpge10cleft\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpge10cleft\" title=\"SoCal Legendary Hip Hop Radio Station KDAY 93.5FM\" border=\"0\" alt=\"SoCal Legendary Hip Hop Radio Station KDAY 93.5FM\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160804\/395679LOGO\"\/><\/div>\n<p><b><span class=\"xn-location\">LOS ANGELES<\/span> METRO RADIO <span class=\"xn-chron\">JULY 2016<\/span> PPM<\/b><\/p>\n<p><b>KDAY FM L.A. PPM HIGHLIGHTS:<\/b><\/p>\n<ul type=\"disc\">\n<li>Total weekly listeners (Cume) reached 1,188,600 \u2013 highest in 2 years (since May &#8217;14) <\/li>\n<li>KDAY&#8217;s uptrend began at the beginning of the year.\u00a0 Since then the station has posted 6 consecutive PPM surveys with more than 1 million weekly cume! <\/li>\n<li>26% audience increases!\u00a0 KDAY added 244,600 additional listeners since <span class=\"xn-chron\">Jan. 2016<\/span> <\/li>\n<li>10% Cume climb compared with last month cume <\/li>\n<li>15 minute TSL (Time Spent Listening) improvement per average listener vs. <span class=\"xn-chron\">June 2016<\/span> <\/li>\n<li>15% total week and 13% M-F prime AQH (Avg Quarter Hour) growth compared with the previous month (6a-7p) <\/li>\n<li>At 15,200 KDAY&#8217;s M-F prime AQH is the highest since <span class=\"xn-chron\">May 2014<\/span> <\/li>\n<li>All major dayparts posted double digit percentage increases with AQH month to month \u2013 particularly in prime demographics!<\/li>\n<\/ul>\n<p><b>KDAY&#8217;S Monday \u2013 Sunday, <span class=\"xn-chron\">6am<\/span> \u2013 12 midnight<\/b><\/p>\n<ul type=\"disc\">\n<li>Adults 18-49 AQH +15% month to month and 28% YTY<b> (<\/b>July &#8217;15 \u2013 July &#8217;16) <\/li>\n<li>Adults 25-49 AQH increased 16% compared with last month and 33% YTY <\/li>\n<li>Adults 25-54 AQH grew 16% month to month and 31% YTY<\/li>\n<\/ul>\n<p><b>Composition<\/b><\/p>\n<ul type=\"disc\">\n<li>#1 Adults 18-49 cume and AQH composition total week in current 3 month average May\/June\/July &#8217;16 <\/li>\n<li>73% of KDAY&#8217;s cume and 78% of AQH listeners are in the 18-49 demo <\/li>\n<li>#1 Adults 25-49 cume composition total week at 57% (current 3 mo. avg.)<\/li>\n<\/ul>\n<p><b>Diverse Audience<\/b><\/p>\n<ul type=\"disc\">\n<li>Significant growth with Blacks and Hispanics <\/li>\n<li>Hispanics comprise more than 60% of cume and 50% of AQH total week;\u00a0 <\/li>\n<li>1 in 4 KDAY listeners is Black<\/li>\n<\/ul>\n<p><b>Millennials<\/b><\/p>\n<ul type=\"disc\">\n<li>More than 500,000 Millennials tune to KDAY weekly \u2013 approximately 44% of total audience in July &#8217;16 <\/li>\n<li>Month to month KDAY increased Millennials AQH 14% and cume 7% total week<\/li>\n<\/ul>\n<p><b>Hispanic Millennials:<\/b>\u00a0<\/p>\n<ul type=\"disc\">\n<li>Two-thirds of KDAY Millennials are Hispanic.\u00a0 In July, KDAY scored its highest cume with Hispanic Millennials in 9 months! <\/li>\n<li>74% of KDAY Hispanic Millennials speak both Spanish and English <\/li>\n<li>Bilingual Hispanic Millennials are now at their highest level of the year on KDAY!<\/li>\n<\/ul>\n<p>For more information about 93.5 KDAY programming, upcoming events, promotions, ticket giveaways, and history visit\u00a0<a href=\"http:\/\/www.935kday.com\/\" target=\"_blank\" rel=\"nofollow\">www.935kday.com<\/a>, and find us on Twitter at @935KDAY, on Facebook at Facebook.com\/935KDAY.<\/p>\n<p>Survey dates:\u00a0 <span class=\"xn-chron\">June 16<\/span> \u2013 <span class=\"xn-chron\">July 13<\/span>, 2016\u00a0 (includes official start of summer &amp; <span class=\"xn-chron\">July 4<\/span><sup>th<\/sup> wkd).\u00a0\u00a0 <\/p>\n<p>Source: Nielsen Audio PPM, TapWeb KDAY FM <span class=\"xn-chron\">July 2016<\/span> and May\/June\/<span class=\"xn-chron\">July 2016<\/span><\/p>\n<p><b><u>About 93.5 KDAY<br \/><\/u><\/b>KDAY is the iconic <span class=\"xn-location\">Los Angeles<\/span> radio station with roots as far back as the early 80&#8217;s when it was the first station in the world to ever play commercial hip-hop. KDAY helped transform N.W.A. from an unknown group to one of the most prolific hip-hop groups ever, and it helped launch the careers of many mainstream artists such as Dr. Dre, Ice Cube, Ice T, LL Cool J, and <span class=\"xn-person\">Queen Latifah<\/span>. KDAY reflects and appeals to the diversity of the <span class=\"xn-location\">Southern California<\/span> market with its unique and unmistakable West Coast sound. <\/p>\n<p><b><u>About Meruelo Media<br \/><\/u><\/b>Meruelo Media (MM) is the media division of The Meruelo Group.\u00a0 MM currently operates two Southern California Legendary media platforms;\u00a0the classic hip-hop and R&amp;B radio station, 93.5 KDAY and one of <span class=\"xn-location\">Los Angeles&#8217;<\/span> oldest Hispanic TV stations, KWHY-TV Canal 22; and Meruelo Studios (<a href=\"http:\/\/www.meruelostudios.com\/\" target=\"_blank\" rel=\"nofollow\">www.meruelostudios.com<\/a>). The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit <a href=\"http:\/\/www.meruelogroup.com\/\" target=\"_blank\" rel=\"nofollow\">www.meruelogroup.com<\/a>.<\/p>\n<p><i>Press: \u00a0Kary Padilla (562) 552-1931<br \/><\/i><i>Sales: <span class=\"xn-person\">Irma Barrios<\/span> (323) 337<\/i><i>-1619<\/i><\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160804\/395679LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160804\/395679LOGO<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Aug. 4, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a href=\"http:\/\/www.935kday.com\/\" target=\"_blank\" rel=\"nofollow\">KDAY 93.5 FM<\/a>, <span class=\"xn-location\">Southern California&#8217;s<\/span> leading choice for original hip-hop and R&amp;B, announced historic performance in the highly contested <span class=\"xn-chron\">July 2016<\/span> summer book. KDAY achieved year-to-year growth in the key areas of AQH, cume, TSL and other vital indicators. &#8220;We are extremely proud of KDAY&#8217;s results these last&#8230;<\/p>\n","protected":false},"author":1,"featured_media":47077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-47076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=47076"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/47077"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=47076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=47076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=47076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}