{"id":47116,"date":"2016-08-08T18:30:00","date_gmt":"2016-08-08T16:28:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-portada16-sept-14-15-groupm-macys-sprint-dunkin-brands-and-rooms-to-go-to-judge-total-market-and-innovation-awards\/"},"modified":"2016-08-10T13:16:16","modified_gmt":"2016-08-10T17:16:16","slug":"portada16-los-dias-14-y-15-de-septiembre-groupm-macys-sprint-dunkin-brands-y-rooms-to-go-conformaran-el-jurado-de-los-premios-a-la-innovacion-y-total-market","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/portada16-los-dias-14-y-15-de-septiembre-groupm-macys-sprint-dunkin-brands-y-rooms-to-go-conformaran-el-jurado-de-los-premios-a-la-innovacion-y-total-market\/","title":{"rendered":"#Portada16 Sept. 14-15: GroupM, Macy&#8217;s, Sprint, Dunkin&#8217; Brands and Rooms To Go to Judge Total Market and Innovation Awards"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 8, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Gonzalo del Fa<\/b>, President, GroupM Multicultural, <b><span class=\"xn-person\">Martha Kruse<\/span><\/b>, Senior Director of Multicultural Marketing, Rooms to Go<b>, <span class=\"xn-person\">Maria Cristina Rios<\/span><\/b>, Director Multicultural Customer Strategy, Macy&#8217;s, <b><span class=\"xn-person\">Xavier Turpin<\/span><\/b>,\u00a0Multicultural Marketing Director, Dunkin&#8217; Brands and <b><span class=\"xn-person\">Kymber Umana<\/span><\/b>, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the 10<sup>th<\/sup> Annual Hispanic Advertising and Media Conference in <span class=\"xn-location\">New York City<\/span> on <span class=\"xn-chron\">Sept. 15<\/span> coproduced between Portada and MediaPost.<\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160808\/396352LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160808\/396352LOGO<\/a> <br \/>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160808\/396357LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160808\/396357LOGO<\/a><br \/>Video &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=7gsJhrAKieg\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=7gsJhrAKieg<\/a><br \/>Video &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=g8HShTZNWj4\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=g8HShTZNWj4<\/a> <\/p>\n<p>Nominations are open until <span class=\"xn-chron\">Wednesday August 10<\/span>. Nominate here:<br \/><a href=\"https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Awards\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Awards<\/a><\/p>\n<p>After the nomination period Portada&#8217;s and MediaPost&#8217;s audience of thousands of marketing and advertising professionals will vote for the three finalists in each of the 12 categories at <a href=\"https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Awards\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Awards<\/a>. The three finalists will be announced on <span class=\"xn-chron\">August 29<\/span> and then the above cited high-ranking executives will choose each of the winners.<\/p>\n<p>Winners to be announced at the Award Ceremony on <span class=\"xn-chron\">Sept. 15<\/span> at the 10<sup>th<\/sup> Annual Hispanic Advertising and Media Conference in <span class=\"xn-location\">New York City&#8217;s<\/span> Yotel. <br \/><b>Register here at early bird rate (until <span class=\"xn-chron\">August 10<\/span>):<\/b> https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Register<\/p>\n<p><b>Multicultural is the New Mainstream!\u00a0<\/b>New award categories and descriptions reflect these exciting times. So MediaPost and Portada are adding a new <b>Total Market Campaign<\/b>\u00a0category and have added this phrase to the description of most of the campaigns, &#8220;general audiences and include market campaigns that were led by insights on multicultural Hispanic elements&#8221; (e.g. music, expressions, scenery etc.)<\/p>\n<p>In celebration of these digital and programmatic the\u00a0<b>Programatico Lopez Digital Innovator Award<\/b>,\u00a0the <b>Top Digital Audio Campaign<\/b><b>\u00a0&#8211;\u00a0<\/b><b><i>presented by Audio.Ad<\/i><\/b><b>\u00a0<\/b>and <b>the\u00a0Top Online Video Campaign\u00a0<\/b>as well as <b>the\u00a0Top Content Provider\u00a0<\/b>(targeted towards content marketing firms and audiovisual studios) are being added.<\/p>\n<p>And the <b>&#8220;Conquistador&#8221; &#8211; Top Media Professional of the Year Award<\/b> is another new Award Category,\u00a0because let&#8217;s face it, to be a successful media professional in these times requires the leadership and shrewdness of a Spanish Conqueror (Conquistador).<\/p>\n<p><b>Below is the full list of 2016 Award categories:<\/b><\/p>\n<ol type=\"1\">\n<li>Top Marketer to Hispanic Audiences <\/li>\n<li>Total Market Campaign <\/li>\n<li>Top Sports Campaign <\/li>\n<li>Top Digital Audio Campaign \u2013 <i>Presented by Audio.ad <\/i><\/li>\n<li>Top Media Property Targeting Hispanic Audiences <\/li>\n<li>Top Content Provider to Hispanic Audiences <\/li>\n<li>&#8220;Programatico Lopez&#8221; Digital Innovator Award <\/li>\n<li>Top Hispanic Digital Advertising Campaign <\/li>\n<li>Top Integrated Hispanic Campaign <\/li>\n<li>Top Mobile Campaign <\/li>\n<li>&#8220;Conquistador&#8221; \u2013 Top Media Professional Of The Year <\/li>\n<li>Top Online Video Campaign <\/li>\n<li>2016 Grand Winner (Most Voted Nominee of all Categories)<\/li>\n<\/ol>\n<p><b><u>#Portada16 Award Timeline!<\/u><\/b><\/p>\n<p><b><span class=\"xn-chron\">July 18 &#8211; August 10<\/span>: Nomination Period<\/b><br \/>Nominations for the 12 categories are open for submission until <span class=\"xn-chron\">August 10th<\/span>. For assistance with any questions or comments about submissions, please email: <a href=\"mailto:Awards@portada-online.com\" target=\"_blank\" rel=\"nofollow\">Awards@portada-online.com<\/a><\/p>\n<p><b><span class=\"xn-chron\">August 15-August 26<\/span>: Voting Period<\/b><\/p>\n<p><b><span class=\"xn-chron\">August 29<\/span>: Finalists are announced<\/b><br \/>Finalists are the top 3 most voted nominees per category. Over the next week Portada&#8217;s Editorial Board Members will cast the final votes to determine the 2016 winners. <\/p>\n<p><b>Portada&#8217;s 2016 Editorial Board Members are:<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Gonzalo del Fa<\/b>, President, <b>GroupM, Multicultural<\/b> <\/li>\n<li><b><span class=\"xn-person\">Martha Kruse<\/span><\/b>, Senior Director of Multicultural Marketing, <b>Rooms to Go<\/b> <\/li>\n<li><b><span class=\"xn-person\">Maria Cristina Rios<\/span><\/b>, Director Multicultural Customer Strategy, <b>Macy&#8217;s<\/b> <\/li>\n<li><b><span class=\"xn-person\">Xavier Turpin<\/span><\/b>, Multicultural Marketing Director<b>, Dunkin&#8217; Brands<\/b> <\/li>\n<li><b><span class=\"xn-person\">Kymber Umana<\/span><\/b>, Hispanic Marketing Manager, <b>Sprint<\/b><\/li>\n<\/ul>\n<p><b><span class=\"xn-chron\">September 15<\/span>: Award Ceremony at #Portada16<\/b><br \/>Winners will be announced at the<a href=\"http:\/\/www.portada-online.com\/events\/hispanic-conference\" target=\"_blank\" rel=\"nofollow\">\u00a010th Annual Hispanic Advertising and Media Conference\u00a0<\/a>Award Ceremony on <span class=\"xn-chron\">September 15, 2016<\/span>. Stay tuned and follow #Portada16 for updates! This year we are co-producing the event with MediaPost! For even more amplification, networking opps and path breaking content! The 10<sup>th<\/sup> Annual Hispanic Advertising and Media Conference is preceded by the Hispanic Sports Marketing Forum on <span class=\"xn-chron\">Sept. 14<\/span> (<a href=\"https:\/\/www.portada-online.com\/events\/hispanic-forum\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/hispanic-forum\/<\/a>).<\/p>\n<p><b>Check out Video Highlights of the the 2015 Edition 9<sup>th<\/sup> Annual Hispanic\u00a0 Advertising and Media Conference<\/b>: <a href=\"https:\/\/www.youtube.com\/watch?v=g8HShTZNWj4\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=g8HShTZNWj4<\/a><\/p>\n<p><b>Plus video highlights from the 2015 Hispanic Sports Marketing\u00a0 Forum: <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=7gsJhrAKieg\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=7gsJhrAKieg<\/a><\/p>\n<p><b><u>Already Confirmed Sponsors of #Portada16:<\/u><\/b><\/p>\n<p><b>Roof-Top Party Sponsor\u00a0<\/b>\u00a0\u00a0\u00a0 <br \/>Batanga Media (<a href=\"http:\/\/www.batangamedia.com\/\" target=\"_blank\" rel=\"nofollow\">www.batangamedia.com<\/a>)<\/p>\n<p><b>Platinum Sponsor<\/b><br \/>MaxPoint (<a href=\"http:\/\/www.maxpoint.com\/\" target=\"_blank\" rel=\"nofollow\">www.maxpoint.com<\/a>)<\/p>\n<p><b>Gold Sponsor<br \/><\/b>Taboola (<a href=\"http:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"nofollow\">www.taboola.com<\/a>) <br \/>Hola (<a href=\"http:\/\/us.hola.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/us.hola.com<\/a>)<\/p>\n<p><b>Bronze Sponsor<\/b><br \/>Audio.ad (<a href=\"http:\/\/www.audio.ad\/\" target=\"_blank\" rel=\"nofollow\">www.audio.ad<\/a>)<br \/>Zoomin.TV (<a href=\"http:\/\/www.zoomin.tv\/\" target=\"_blank\" rel=\"nofollow\">www.zoomin.tv<\/a>)<\/p>\n<p><b>Attendee Badge Sponsor<br \/><\/b>Adsmovil (<a href=\"http:\/\/www.adsmovil.com\/\" target=\"_blank\" rel=\"nofollow\">www.adsmovil.com<\/a>)<\/p>\n<p><b>Hispanic Sports Marketing Forum<br \/><\/b><b>Penalty Sponsor<\/b><br \/>PM3 (<a href=\"http:\/\/www.pm3.agency\/\" target=\"_blank\" rel=\"nofollow\">www.pm3.agency<\/a>)<\/p>\n<p><b>Official Wire Sponsor<\/b><br \/>PR Newswire (<a href=\"http:\/\/www.prnewswire.com\/\" target=\"_blank\" rel=\"nofollow\">www.prnewswire.com<\/a>)<\/p>\n<p>For information about how to align your brand with\u00a0the Hispanic Sports Marketing Forum on\u00a0Sept. 14\u00a0or the 10<sup>th<\/sup>\u00a0Annual Hispanic Advertising and Media Conference on\u00a0Sept. 15, please contact\u00a0Kelley Eberhardt, Director of Sales and Marketing at <a href=\"mailto:kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">kelley@portada-online.com<\/a>.<\/p>\n<p><b>Contact information:<\/b><br \/><span class=\"xn-person\">Kelley Eberhardt<\/span><br \/>Director of Sales and Marketing at Portada<br \/>Email:\u00a0<a href=\"mailto:Kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">Kelley@portada-online.com<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 8, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Gonzalo del Fa<\/b>, President, GroupM Multicultural, <b><span class=\"xn-person\">Martha Kruse<\/span><\/b>, Senior Director of Multicultural Marketing, Rooms to Go<b>, <span class=\"xn-person\">Maria Cristina Rios<\/span><\/b>, Director Multicultural Customer Strategy, Macy&#8217;s, <b><span class=\"xn-person\">Xavier Turpin<\/span><\/b>,\u00a0Multicultural Marketing Director, Dunkin&#8217; Brands and <b><span class=\"xn-person\">Kymber Umana<\/span><\/b>, Hispanic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":47117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-47116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=47116"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/47117"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=47116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=47116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=47116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}