{"id":47402,"date":"2016-08-25T21:00:00","date_gmt":"2016-08-25T20:22:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-portada16-reveals-stellar-agenda-with-the-theme-multicultural-is-the-new-mainstream\/"},"modified":"2016-08-26T12:09:40","modified_gmt":"2016-08-26T16:09:40","slug":"portada16-revela-un-programa-estelar-con-el-tema-multicultural-is-the-new-mainstream","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/portada16-revela-un-programa-estelar-con-el-tema-multicultural-is-the-new-mainstream\/","title":{"rendered":"#Portada16 Reveals Stellar Agenda with the Theme &#8220;Multicultural is the New Mainstream&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 25, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0A who is who of marketing, media and technology will convene at #Portada16 on <span class=\"xn-chron\">Sept. 14-15<\/span> in <span class=\"xn-location\">New York City&#8217;s<\/span> Yotel to discuss why and how multicultural audiences are driving the growth of the U.S. economy. <\/p>\n<p>&#8220;The engagement of multicultural consumers is crucial for Corporate America&#8217;s future. The agenda of #Portada16, which we are co-producing with MediaPost, is designed so that attendees get insights and valuable contacts in multicultural sports marketing, social media, shopper marketing and much more,&#8221; says <span class=\"xn-person\">Marcos Baer<\/span>, publisher of Portada. <\/p>\n<p><b>Check out the AGENDAS!<\/b><br \/><span class=\"xn-chron\">Sept. 14<\/span>: Hispanic Sports Marketing Forum: <a href=\"https:\/\/www.portada-online.com\/events\/hispanic-forum\/#Agenda\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/hispanic-forum\/#Agenda<\/a> <br \/>Sept. 15:\u00a010th Annual Hispanic Advertising and Media Conference: <a href=\"https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Agenda\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Agenda<\/a><\/p>\n<p>A highlight of #Portada16 will be the session <b>&#8220;view from the corner office&#8221;<\/b>, where the below\u00a0thought leaders will discuss why\u00a0<b>&#8220;Multicultural is the New Mainstream&#8221;:<\/b><\/p>\n<ul type=\"disc\">\n<li><span class=\"xn-person\">Dabo Che<\/span>, Executive Creative Director, Spike, DDB <\/li>\n<li><span class=\"xn-person\">Jose R. Costa<\/span>, Driven Brands, Group President <\/li>\n<li><span class=\"xn-person\">Sandra Howard<\/span>, AVP-Advertising, AT&amp;T <\/li>\n<li><span class=\"xn-person\">Lisa Torres<\/span>, President Multicultural, Publicis Media<\/li>\n<\/ul>\n<p><b>REGISTER: Get your Ticket at the online\u00a0Promotion:<\/b><br \/><a href=\"https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Register\" target=\"_blank\" rel=\"nofollow\"><b>https:\/\/www.portada-online.com\/events\/hispanic-conference\/#Register<\/b><\/a><\/p>\n<p><b>Other Brand and Agency Thought Leaders Participating at #Portada16 <\/b><\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-person\">Javier Delgado Granados<\/span><\/b>, Group Director Multicultural, <b>Coca Cola<\/b> <\/li>\n<li><b><span class=\"xn-person\">Shimah Akrami<\/span><\/b>, Senior Media Services Manager Multicultural Marketing, <b>Comcast<\/b> <\/li>\n<li><b><span class=\"xn-person\">Mariel Llenza<\/span><\/b>, Director Diversity Advertising, <b>AT&amp;T Entertainment Group<\/b> <\/li>\n<li><b>Nelson Pe\u00f1a, <\/b>Vice President Global Foods, <b>Nestl\u00e9<\/b> <\/li>\n<li><b><span class=\"xn-person\">Stephanie Shannon<\/span><\/b>, Culture and Segment Strategist, <b>Verizon<\/b> <\/li>\n<li><b><span class=\"xn-person\">Janina Delloca-Pawlowski<\/span><\/b>, Multicultural Marketing Manager, <b>Dunkin&#8217; Brands<\/b> <\/li>\n<li><b><span class=\"xn-person\">Leyda Reyes-Rodriguez<\/span>, <\/b><b>Partner and Multicultural Director, <\/b><b>Maxus<\/b> <\/li>\n<li><b><span class=\"xn-person\">Ed Carias<\/span><\/b>, Senior Brand Manager, <b>El Jimador Tequila<\/b> <\/li>\n<li><b><span class=\"xn-person\">Maria Cristina Rios<\/span><\/b>, Director Multicultural Strategy, <b>Macy&#8217;s<\/b> <\/li>\n<li><b><span class=\"xn-person\">Leonor Palao<\/span><\/b>, Brand Marketing &amp; Advertising, <b>Oppenheimer Funds<\/b> <\/li>\n<li><b><span class=\"xn-person\">Maria Teresa Garcia Rosell<\/span><\/b>, Senior Marketing Director, <b>Anheuser-Busch<\/b> <\/li>\n<li><b><span class=\"xn-person\">Stephanie Borges<\/span><\/b>, VP North America Strategic Marketing and Partnerships, <b>Six Flags<\/b> <\/li>\n<li><b><span class=\"xn-person\">Annalia Benedetti<\/span>,<\/b>\u00a0Director Shopper Marketing and Multicultural, <b>Kellogg Companies<\/b> <\/li>\n<li><b><span class=\"xn-person\">Tracy Galindo<\/span>,<\/b>\u00a0Marketing Specialist, <b><span class=\"xn-person\">Jewel Osco<\/span><\/b> <\/li>\n<li><b>Gonzalo del Fa<\/b>, President, <b>GroupM Multicultural<\/b> <\/li>\n<li><b><span class=\"xn-person\">Gloria Constanza<\/span><\/b>, Partner, Chief Contact Strategist, <b>D&#8217;Exposito &amp; Partners<\/b> <\/li>\n<li><b><span class=\"xn-person\">Nakesha Holley<\/span><\/b>, VP, Integrated Communication, <b>Uniworld<\/b> <\/li>\n<li><b><span class=\"xn-person\">Ronald Mendez<\/span>,<\/b>\u00a0Managing Partner, Multicultural Lead, <b>Mediacom<\/b> <\/li>\n<li><b><span class=\"xn-person\">Zachary Rosenberg<\/span><\/b>, President, <b>Milner Butcher Media Group<\/b> <\/li>\n<li><b><span class=\"xn-person\">Eduardo Perez<\/span><\/b>, Partner, <b>PM3<\/b> <\/li>\n<li><b><span class=\"xn-person\">Neha Misra<\/span><\/b>,\u00a0Vice President, Strategy and Analytics, <b>Mbuy<\/b> <\/li>\n<li><b><span class=\"xn-person\">Karina Dobarro<\/span><\/b>, VP Managing Director of Multicultural Brand Strategy, <b>Horizon Media<\/b> <\/li>\n<li><b><span class=\"xn-person\">Darren Marshall<\/span><\/b>, Executive VP, Consulting &amp; Research,<b> rEvolution<\/b> <\/li>\n<li><b>C\u00e9sar Taveras<\/b>, Online Marketing Manager &#8211; U.S. Hispanic Market, <b><span class=\"xn-person\">Rosetta Stone<\/span><\/b> <\/li>\n<\/ul>\n<p><b>TOPICS they will explore<\/b><\/p>\n<ul type=\"disc\">\n<li>Live \u2013 Sports: Where Tech Meets Marketing (Sports Forum, <span class=\"xn-chron\">Sept. 14<\/span>) <\/li>\n<li>Soccer Marketing and Content engaging Multicultural Audiences (Sports Forum, <span class=\"xn-chron\">Sept. 14<\/span>) <\/li>\n<li>E-Sports and Multicultural Audiences (Sports Forum, <span class=\"xn-chron\">Sept. 14<\/span>) <\/li>\n<li>Multicultural Shopper Marketing: The state of the art (10<sup>th<\/sup> Annual Hispanic Advertising and Media Conference, <span class=\"xn-chron\">Sept. 15<\/span>) <\/li>\n<li>Multicultural Lead Generation and Conversion (<span class=\"xn-chron\">Sept. 15<\/span>) <\/li>\n<li>Do Multicultural Media Buying Agencies have a reason to exist? (<span class=\"xn-chron\">Sept. 15<\/span>) <\/li>\n<li>Cross-Device: Using Data Marketing to Close the Gap in the Mobile World (<span class=\"xn-chron\">Sept. 15<\/span>) <\/li>\n<li>Media and Tech Innovators Speak Out (<span class=\"xn-chron\">Sept. 15<\/span>) <\/li>\n<li>Speed networking Function (<span class=\"xn-chron\">Sept. 15<\/span>)<\/li>\n<\/ul>\n<p><b>Check out Video Highlights of the 2015 Edition #Portada15<\/b> <br \/>9<sup>th<\/sup> Annual Hispanic Advertising and Media Conference<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=g8HShTZNWj4\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=g8HShTZNWj4<\/a><\/p>\n<p>Hispanic Sports Marketing Forum<b><br \/><\/b><a href=\"https:\/\/www.youtube.com\/watch?v=7gsJhrAKieg\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=7gsJhrAKieg<\/a><\/p>\n<p><b><u>Already Confirmed Sponsors of #Portada16:<\/u><\/b><\/p>\n<p><b>Roof-Top Party Sponsor\u00a0<\/b>\u00a0\u00a0\u00a0\u00a0<br \/>Batanga Media (<a href=\"http:\/\/www.batangamedia.com\/\" target=\"_blank\" rel=\"nofollow\">www.batangamedia.com<\/a>)<\/p>\n<p><b>Platinum Sponsor<\/b><br \/>MaxPoint (<a href=\"http:\/\/www.maxpoint.com\/\" target=\"_blank\" rel=\"nofollow\">www.maxpoint.com<\/a>)<\/p>\n<p><b>Gold Sponsor<br \/><\/b>Taboola (<a href=\"http:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"nofollow\">www.taboola.com<\/a>)\u00a0<br \/>Hola (<a href=\"http:\/\/us.hola.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/us.hola.com<\/a>)<\/p>\n<p><b>Bronze Sponsor<br \/><\/b>H Code Media (<a href=\"http:\/\/hcodemedia.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/hcodemedia.com<\/a>)<br \/>Hemisphere Media Group, Inc. (<a href=\"http:\/\/www.hemispheretv.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.hemispheretv.com<\/a>)<br \/>Audio.ad (<a href=\"http:\/\/www.audio.ad\/\" target=\"_blank\" rel=\"nofollow\">www.audio.ad<\/a>)<br \/>Zoomin.TV (<a href=\"http:\/\/www.zoomin.tv\/\" target=\"_blank\" rel=\"nofollow\">www.zoomin.tv<\/a>)<\/p>\n<p><b>Attendee Badge Sponsor<br \/><\/b>Adsmovil (<a href=\"http:\/\/www.adsmovil.com\/\" target=\"_blank\" rel=\"nofollow\">www.adsmovil.com<\/a>)<\/p>\n<p><b>Hispanic Sports Marketing Forum<br \/>Penalty Sponsor<\/b><br \/>PM3 (<a href=\"http:\/\/www.pm3.agency\/\" target=\"_blank\" rel=\"nofollow\">www.pm3.agency<\/a>)<\/p>\n<p><b>Official Wire Sponsor<\/b><br \/>PR Newswire (<a href=\"http:\/\/www.prnewswire.com\/\" target=\"_blank\" rel=\"nofollow\">www.prnewswire.com<\/a>)<\/p>\n<p>For information about how to align your brand with #Portada16, please contact\u00a0Kelley Eberhardt, Director of Sales and Marketing at <a href=\"mailto:kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">kelley@portada-online.com<\/a>.<\/p>\n<p><b>Contact information:<\/b><br \/><span class=\"xn-person\">Kelley Eberhardt<\/span><br \/>Director of Sales and Marketing at Portada<br \/>Email:\u00a0<a href=\"mailto:Kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">Kelley@portada-online.com<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 25, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0A who is who of marketing, media and technology will convene at #Portada16 on <span class=\"xn-chron\">Sept. 14-15<\/span> in <span class=\"xn-location\">New York City&#8217;s<\/span> Yotel to discuss why and how multicultural audiences are driving the growth of the U.S. economy. <\/p>\n<p>&#8220;The engagement of multicultural consumers is crucial for Corporate America&#8217;s future. The agenda of #Portada16, which we are co-producing with MediaPost, is designed so&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-47402","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=47402"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47402\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=47402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=47402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=47402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}