{"id":47545,"date":"2016-09-01T12:31:00","date_gmt":"2016-09-01T16:30:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-sean-diddy-combs-and-the-makers-of-ciroc-ultra-premium-vodka-embody-the-spirit-of-the-hustle-with-lets-get-it\/"},"modified":"2016-09-20T13:59:04","modified_gmt":"2016-09-20T17:59:04","slug":"sean-diddy-combs-y-los-creadores-del-vodka-ciroc-ultra-premium-personifican-el-espiritu-del-ajetreo-con-lets-get-it","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/sean-diddy-combs-y-los-creadores-del-vodka-ciroc-ultra-premium-personifican-el-espiritu-del-ajetreo-con-lets-get-it\/","title":{"rendered":"Sean &#8220;Diddy&#8221; Combs and the Makers of C\u00ceROC Ultra Premium Vodka Embody the Spirit of the Hustle with &#8220;Let&#8217;s Get It&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today Sean &#8220;Diddy&#8221; Combs and the Makers of the C\u00ceROC\u00a0Ultra Premium Vodka unveil new brand creative and\u00a0launch a motivational campaign: &#8216;Let&#8217;s Get It&#8217;.\u00a0\u00a0 &#8216;Let&#8217;s Get It&#8217;, which is inspired by Combs and\u00a0features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams.\u00a0<\/p>\n<div id=\"prni_dvprnejpg29c9left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg29c9left\" title=\"CIROC Ultra Premium Vodka Unveils New Icon Tied To 'Let's Get It' Campaign\" border=\"0\" alt=\"CIROC Ultra Premium Vodka Unveils New Icon Tied To 'Let's Get It' Campaign\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160901\/403531LOGO  \"\/><\/div>\n<p>The campaign is a collaboration between Combs, C\u00ceROC and emerging influencers committed to inspiring the next generation to &#8216;Get It&#8217;. \u00a0The vibrant creative centers on the iconic &#8220;circumflex,&#8221; which symbolizes upward mobility, aspiration and the brand&#8217;s French heritage.\u00a0 The creative was developed by 72andSunny <span class=\"xn-location\">New York<\/span> in partnership with Combs Wine &amp; Spirits and Diageo.<\/p>\n<p>&#8220;I grew up wanting to change the world. Now I want to inspire and empower the next generation to dream big, work hard, and make their own success,&#8221; said Sean &#8220;Diddy&#8221; Combs.\u00a0 &#8220;I am using my story to encourage others to follow their dreams and achieve greatness, and together with C\u00ceROC, fueling the spirit of the hustle and celebrating the journey.&#8221;<\/p>\n<p>The new C\u00ceROC movement kicks off with the world premiere of &#8216;Let&#8217;s Get It,&#8217; a two minute short film starring Combs on Billboard.com.\u00a0 &#8216;Let&#8217;s Get It,&#8217; narrated by Combs and directed by Emmy Award winner <span class=\"xn-person\">Zach Heinzerling<\/span>, tells the inspiring story of Combs&#8217; business success, highlighting the grit and glam of his journey.\u00a0\u00a0 The film features DJ Khaled and French Montana, and celebrates the determination and passion of rising stars and talented entrepreneurs including: &#8220;Moguls In the Making&#8221; CFDA \/ Vogue Fashion Fund Nominated Designer Chris Stamp, Accessories Designers and DJs Coco and Breezy, Jewelry Designer and Beauty Entrepreneur Kristen Crawley, and New York Harlem Dance Legend Nikko.\u00a0 The film also introduces the C\u00ceROC family of influencers, a group of movers and shakers hand-selected by Combs that includes: DJ Austin Millz, Model Eugena Washington, Musician and Philanthropist Tennille Amor, Celebrity Stylist Ty Hunter, Fashion and Entertainment Entrepreneur Lance Fresh, Lifestyle Expert Kenny Burns, Actress <span class=\"xn-person\">Mikaela Hoover<\/span>, Style Host Brittany Hampton, and Sports Statistician Justin Zormelo.\u00a0 Condensed versions of the film are also available on select websites.<\/p>\n<p>Sean &#8220;Diddy&#8221; Combs previewed his commitment to the &#8216;Let&#8217;s Get It&#8217; ethos when he presented at the 2016 MTV Video Music Awards on Sunday night.\u00a0 He reminded the audience to hustle hard, dream big and remember that everything is possible. <\/p>\n<p>&#8220;&#8216;Let&#8217;s Get It&#8217; is much more than a campaign,&#8221; says <span class=\"xn-person\">Ryan Robertson<\/span>, C\u00ceROC Brand Director. &#8220;It is the start of a new movement &#8211; a rallying cry &#8211; to empower hard workers and dreamers to make their mark on the world.&#8221;<\/p>\n<p>Later this month the brand will be releasing a follow-up spot to &#8216;Let&#8217;s Get It&#8217; that spotlights DJ Khaled and his major keys to success for future moguls in the making.<\/p>\n<p>&#8220;C\u00ceROC and Combs have always been about the hustle&#8221;, says <span class=\"xn-person\">Dia Simms<\/span>, President of Combs Wine and Spirits.\u00a0 &#8216;&#8221;Let&#8217;s Get It&#8217; is a universal message that has no boundaries.\u00a0Sean and\u00a0C\u00ceROC\u00a0are inspiring the next generation of entrepreneurs and culture creators on their journey to success.&#8221;<\/p>\n<p>&#8216;Let&#8217;s Get It&#8217; begins airing September 5th.\u00a0 The :30 and :15 second spots will run on <i>CNN, Bravo, CNBC, <span class=\"xn-location\">USA<\/span>, BET, VH1<\/i>, <i>TV1, REVOLT<\/i> and more.\u00a0 The brand has also created a :15 advertisement dedicated to social responsibility reminding fans that whether you are coming up in the world or coming home from a few drinks, get there safely. <\/p>\n<p>In addition, C\u00ceROC announced that it is partnering with <i>COMPLEX Media<\/i> to create a new video channel dedicated to the\u00a0&#8216;Let&#8217;s Get It&#8217; movement.\u00a0 &#8220;COMPLEX Hustle&#8221; will mentor, inspire and advise the creative class of millennial strivers. More information about this project will be released soon.<\/p>\n<p><i>From creators to innovators, the Makers of C\u00ceROC remind everyone to Celebrate Life Responsibly.<\/i><i>\u00a0<\/i><\/p>\n<p><b>Let&#8217;s Get It Campaign :30 ad can be found here \u2013\u00a0<\/b><a href=\"http:\/\/www.bit.ly\/2bCQVNp\" target=\"_blank\" rel=\"nofollow\">www.bit.ly\/2bCQVNp<\/a><\/p>\n<p><b>ABOUT C\u00ceROC\u2122 ULTRA PREMIUM VODKA:<\/b><\/p>\n<p>C\u00ceROC\u2122 Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. C\u00ceROC\u2122 Ultra Premium launched nationwide in <span class=\"xn-chron\">January 2003<\/span>. In <span class=\"xn-chron\">October 2007<\/span>, DIAGEO &#8211; the world&#8217;s largest spirits and beer company &#8211; made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean &#8220;Diddy&#8221; Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for C\u00ceROC\u2122. The infused Vodka flavors in the portfolio to date include C\u00ceROC\u2122 <span class=\"xn-person\">RED BERRY<\/span>, C\u00ceROC\u2122 COCONUT, C\u00ceROC\u2122 PEACH, C\u00ceROC\u2122 PINEAPPLE, C\u00ceROC\u2122 APPLE, and C\u00ceROC MANGO\u2122 \u00a0in addition to C\u00ceROC TEN\u2122 Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.<\/p>\n<p><b>ABOUT COMBS WINE &amp; SPIRITS:<\/b><\/p>\n<p>Combs Wine &amp; Spirits is a privately owned, premium spirits and wine business created by Sean &#8220;Diddy&#8221; Combs in 2013.\u00a0 Combs Wine &amp; Spirits is focused on delivering high impact growth driven product development strategies that promote a healthy business structure while highlighting social responsibility.\u00a0 The company, which is based in <span class=\"xn-location\">New York<\/span>, co-owns DELEON\u00ae Tequila and is responsible for all strategic marketing for C\u00eeroc Ultra Premium Vodka, both in partnership with Diageo.<\/p>\n<p><b>About Diageo<\/b><\/p>\n<p>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Captain Morgan, Baileys, <span class=\"xn-person\">Don Julio<\/span>, Tanqueray and Guinness.\u00a0 Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at <a href=\"http:\/\/www.diageo.com\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"http:\/\/www.DRINKiQ.com\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. <\/p>\n<p>Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.<\/p>\n<p>Celebrating life, every day, everywhere. <\/p>\n<p>FOR MORE INFORMATION:<br \/><span class=\"xn-person\">Alisa Jacobs<\/span> <br \/>Diageo <br \/>310-990-0285<br \/><a href=\"mailto:Alisa.Jacobs@diageo.com\" target=\"_blank\" rel=\"nofollow\">Alisa.Jacobs@diageo.com<\/a> \u00a0 <\/p>\n<p><span class=\"xn-person\">Ryan Stender<\/span><br \/>Blue Flame Agency <br \/>917-449-2447<br \/><a href=\"mailto:Rstender@blueflame.us.com\" target=\"_blank\" rel=\"nofollow\">Rstender@blueflame.us.com<\/a><\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160901\/403531LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160901\/403531LOGO<\/a>\u00a0 <br \/>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160901\/403532\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160901\/403532<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today Sean &#8220;Diddy&#8221; Combs and the Makers of the C\u00ceROC\u00a0Ultra Premium Vodka unveil new brand creative and\u00a0launch a motivational campaign: &#8216;Let&#8217;s Get It&#8217;.\u00a0\u00a0 &#8216;Let&#8217;s Get It&#8217;, which is inspired by Combs and\u00a0features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams.\u00a0<\/p>\n<div id=\"prni_dvprnejpg29c9left\">&lt;img&#8230; <\/p>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today Sean &#8220;Diddy&#8221; Combs and the Makers of the C\u00ceROC\u00a0Ultra Premium Vodka unveil new brand creative and\u00a0launch a motivational campaign: &#8216;Let&#8217;s Get It&#8217;.\u00a0\u00a0 &#8216;Let&#8217;s Get It&#8217;, which is inspired by Combs and\u00a0features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams.\u00a0<\/p>\n<div id=\"prni_dvprnejpg29c9left\">&lt;img&#8230;<\/p>\n","protected":false},"author":1,"featured_media":47546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-47545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=47545"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/47546"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=47545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=47545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=47545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}