{"id":47554,"date":"2016-09-01T15:16:00","date_gmt":"2016-09-01T19:12:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-september-is-national-preparedness-month\/"},"modified":"2016-09-20T14:05:03","modified_gmt":"2016-09-20T18:05:03","slug":"septiembre-es-el-mes-nacional-de-la-preparacion","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/septiembre-es-el-mes-nacional-de-la-preparacion\/","title":{"rendered":"September is National Preparedness Month"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Sept. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0As people increasingly seek information through their mobile devices, FEMA and the <i>Ready <\/i>Campaign are tapping into social media and other new ways to gain attention and help everyone to be prepared before emergencies occur.<\/p>\n<p>Experience the interactive Multimedia News Release here: <a href=\"https:\/\/www.multivu.com\/players\/English\/7913851-fema-ad-council-emergency-preparedness\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/7913851-fema-ad-council-emergency-preparedness<\/a> <\/p>\n<p>The <i>Ready <\/i>Campaign and the Ad Council are releasing social media resources to reach individuals where they are and encourage families to take time to talk about their emergency preparedness &#8212; what to do, where to go and who to contact in the event of a disaster or emergency.<\/p>\n<p>&#8220;Disasters don&#8217;t always occur when we are together with our family and friends, and so it is important to take a few minutes now to plan what you will do in the event you are separated,&#8221; said FEMA Administrator <span class=\"xn-person\">Craig Fugate<\/span>.\u00a0 &#8220;It only takes a few minutes to talk through the greatest risks that can affect where you live, work or go to school.\u00a0 But by having that conversation or making a plan, families will have more confidence and be better prepared when the next event happens.&#8221;<\/p>\n<p>Building on the success of the recent public service announcement (PSA) campaign, &#8220;Don&#8217;t Wait. Communicate.&#8221; the new videos and social media content encourage families to have a conversation and develop an emergency communication plan before a disaster occurs.<\/p>\n<p>The new campaign materials include English and Spanish radio, outdoor, and digital public service announcements, including cinemagraphs and display banners. In addition, this year&#8217;s digital advertisements allow for geographic, hazard-specific PSAs to relevant markets, including <span class=\"xn-location\">Washington, D.C.<\/span>, <span class=\"xn-location\">New York City<\/span>, <span class=\"xn-location\">Illinois<\/span>, <span class=\"xn-location\">Los Angeles<\/span>, and <span class=\"xn-location\">American Samoa<\/span>. <\/p>\n<p>Created pro bono by <span class=\"xn-location\">Chicago<\/span>-based advertising agency <span class=\"xn-person\">Schafer Condon Carter<\/span> (SCC), the PSAs illustrate the importance of having a family plan in the event of an emergency by showing real emergency moments and asking the question, &#8220;When is the right time to prepare?&#8221;\u00a0 <\/p>\n<p><span class=\"xn-person\">David Selby<\/span>, President and Managing Partner of SCC said, &#8220;&#8216;Don&#8217;t Wait. Communicate.&#8217; has already proven to be a powerful call to action, and we look forward to expanding its impact in helping even more Americans take the necessary steps to prepare themselves and their families for disasters.&#8221;\u00a0<\/p>\n<p>Other social media products have been developed by working with Facebook and Tastemade, including six online videos designed to leverage the popularity of the online recipe video trend. <\/p>\n<p><span class=\"xn-person\">Lisa Sherman<\/span>, Ad Council president and CEO shares, &#8220;Communicating early to prepare for a disaster is vital\u2014and it&#8217;s also easy to do. Our partners have done a great job creating new PSAs and videos that will help extend this important message to new channels and platforms. By partnering with Facebook, we&#8217;ve created compelling, shareable videos that leverage online video trends to reach our target in a unique way.&#8221;<\/p>\n<p>As part of an ongoing collaboration with state, local, and territorial emergency management partners, localized radio PSAs will be available for 36 states, cities, and territories. The PSAs drive audiences to their local emergency management or organization&#8217;s website for resources and information pertinent to their area.<\/p>\n<p>Managed and sponsored by the\u00a0<i>Ready<\/i>\u00a0Campaign, National Preparedness Month is designed to raise awareness and encourage Americans to take steps to prepare for emergencies in their homes, schools, workplace, organizations, businesses, and places of worship. National Preparedness Month is an opportunity to share emergency preparedness information and host activities across the country to help Americans understand what it truly means to be ready.<\/p>\n<p>Throughout National Preparedness Month, FEMA encourages everyone to install and become more familiar with the FEMA App.\u00a0 The App allows users to receive weather alerts for up to 5 different areas, offers an emergency preparedness checklist, and provides safety tips for numerous emergency situations.\u00a0 The App also lists open shelters and gives users the ability to upload disaster photos from roads, parks and other public areas to help emergency managers. <\/p>\n<p>Since its launch in 2003, the Ready Campaign has received nearly <span class=\"xn-money\">$1.2 billion<\/span> in donated media. The campaign has helped generate more than 97 million unique visitors to Ready.gov to learn how to be better prepared.<\/p>\n<p>For more information visit\u00a0<a href=\"http:\/\/www.ready.gov\/september\" target=\"_blank\" rel=\"nofollow\">Ready.gov\/September<\/a>, download the FEMA app <a href=\"https:\/\/www.fema.gov\/mobile-app\" target=\"_blank\" rel=\"nofollow\">here<\/a>, or follow the campaign on\u00a0<a href=\"https:\/\/www.facebook.com\/readygov\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/Readygov\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a>. <\/p>\n<p><b>Federal Emergency Management Agency <\/b><\/p>\n<p>FEMA&#8217;s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.<\/p>\n<p><b>The Ad Council <\/b><\/p>\n<p>The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. To learn more about the Ad Council and its campaigns, visit <a href=\"http:\/\/www.adcouncil.org\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.adcouncil.org<\/a>, like us on <a href=\"https:\/\/www.facebook.com\/adcouncil\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>, follow us on <a href=\"https:\/\/twitter.com\/adcouncil\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a> or view our PSAs on <a href=\"https:\/\/www.youtube.com\/c\/adcouncil\" target=\"_blank\" rel=\"nofollow\">YouTube<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Sept. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0As people increasingly seek information through their mobile devices, FEMA and the <i>Ready <\/i>Campaign are tapping into social media and other new ways to gain attention and help everyone to be prepared before emergencies occur.<\/p>\n<p>Experience the interactive Multimedia News Release here: &lt;a href=&quot;https:\/\/www.multivu.com\/players\/English\/7913851-fema-ad-council-emergency-preparedness&quot; target=&quot;_blank&quot;&#8230; <\/p>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Sept. 1, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0As people increasingly seek information through their mobile devices, FEMA and the <i>Ready <\/i>Campaign are tapping into social media and other new ways to gain attention and help everyone to be prepared before emergencies occur.<\/p>\n<p>Experience the interactive Multimedia News Release here: &lt;a href=&quot;https:\/\/www.multivu.com\/players\/English\/7913851-fema-ad-council-emergency-preparedness&quot; target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-47554","post","type-post","status-publish","format-standard","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=47554"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47554\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=47554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=47554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=47554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}