{"id":47645,"date":"2016-09-07T14:09:00","date_gmt":"2016-09-07T17:36:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-media-leader-and-digital-expert-launch-innovative-digital-content-and-performance-company-the-story-room\/"},"modified":"2016-09-08T10:25:27","modified_gmt":"2016-09-08T14:25:27","slug":"lider-en-medios-y-experto-digital-lanzan-compania-innovadora-de-alto-rendimiento-digital-y-contenidos-the-story-room","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lider-en-medios-y-experto-digital-lanzan-compania-innovadora-de-alto-rendimiento-digital-y-contenidos-the-story-room\/","title":{"rendered":"Media Leader And Digital Expert Launch Innovative Digital, Content And Performance Company, The Story Room"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Sept. 7, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Antoinette Zel,\u00a0a renowned multicultural media leader who has built and led iconic networks and advertising businesses,\u00a0and <span class=\"xn-person\">Diego Prusky<\/span>, an expert in digital strategy, software and platform development, have joined to create <b>The Story Room <\/b>(<a href=\"http:\/\/thestoryroom.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/thestoryroom.com\/<\/a>), a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.<\/p>\n<p>Zel, former CEO of MTV Networks Latin America, ad agency <span class=\"xn-location\">La Comunidad<\/span> and <span class=\"xn-person\">Robert Rodriguez<\/span>&#8216; El Rey Network, is CEO and Co-Founder of The Story Room, and Prusky, founder of InPulse Digital Marketing, a digital and social media marketing company, is its Chief Strategist, Co-Founder. The Story Room will leverage Zel&#8217;s unique experience heading content-centric media businesses and Prusky&#8217;s digital expertise into a one-stop shop of digital services for brands targeting 700 million US Hispanic and Latin American online audiences.<\/p>\n<p>&#8220;Every day and every minute there&#8217;s a robust digital conversation going on amongst US Hispanic and Latin American millennial audiences and it&#8217;s time for brands that have a story to tell to participate in the dialogue, with interesting and smart content strategies,&#8221; said Zel. &#8220;If television was how we built brands in yesteryear, today&#8217;s progressive brands know they are built in the digital space first with hyper-targeted creative narratives that deliver real audiences.&#8221;<\/p>\n<p>Prusky added &#8220;I&#8217;ve been in the digital space for a long time and it is clear that today, compelling content alongside sharp audience targeting and paid media is the only route to real ROI in digital marketing. I am thrilled to partner with a well-known media pro like Antoinette, to expand our offering by leading our seasoned team of digital creatives to curate and amplify the online narratives of our clients; engaging content combined with optimized media will redefine what content marketing looks like for the US Hispanic and Latin American markets.&#8221;<\/p>\n<p>The Story Room&#8217;s client roster includes BBC Worldwide Latin America, Scripps Interactive\/Food Network Latin America, Mattel \/ Barbie &amp; American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, <span class=\"xn-location\">Los Tigres<\/span> del Norte, <span class=\"xn-person\">Marc Anthony<\/span>, Gente de <span class=\"xn-person\">Zona and Marco Antonio Solis<\/span>.<\/p>\n<p>Based in <span class=\"xn-location\">Miami<\/span>, The Story Room has a staff of 50 employees across offices also in <span class=\"xn-location\">Mexico City<\/span>, <span class=\"xn-location\">Buenos Aires<\/span> and <span class=\"xn-location\">Montevideo<\/span>. <\/p>\n<p>Images:<\/p>\n<p><a href=\"https:\/\/app.box.com\/s\/ds0jtwxl47fgez6pdyre3z6mtmd9nhi7\" target=\"_blank\" rel=\"nofollow\">https:\/\/app.box.com\/s\/ds0jtwxl47fgez6pdyre3z6mtmd9nhi7<\/a>\u00a0<br \/><a href=\"https:\/\/app.box.com\/s\/g1sweqnu43c5b0kaooshpv856x051mg8\" target=\"_blank\" rel=\"nofollow\">https:\/\/app.box.com\/s\/g1sweqnu43c5b0kaooshpv856x051mg8<\/a>\u00a0<br \/><a href=\"https:\/\/app.box.com\/s\/fhbsxe9em6vvk66tnz3dgxvj4uocani1\" target=\"_blank\" rel=\"nofollow\">https:\/\/app.box.com\/s\/fhbsxe9em6vvk66tnz3dgxvj4uocani1<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Sept. 7, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Antoinette Zel,\u00a0a renowned multicultural media leader who has built and led iconic networks and advertising businesses,\u00a0and <span class=\"xn-person\">Diego Prusky<\/span>, an expert in digital strategy, software and platform development, have joined to create <b>The Story Room <\/b>(<a href=\"http:\/\/thestoryroom.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/thestoryroom.com\/<\/a>), a new digital, content and performance marketing company specializing in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-47645","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=47645"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/47645\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=47645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=47645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=47645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}