{"id":48436,"date":"2016-10-07T09:00:00","date_gmt":"2016-10-07T13:00:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-avon-introduces-this-is-boss-life\/"},"modified":"2016-10-07T15:30:17","modified_gmt":"2016-10-07T19:30:17","slug":"avon-presenta-esto-es-vida-de-jefe","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/avon-presenta-esto-es-vida-de-jefe\/","title":{"rendered":"Avon Introduces &#8220;This is Boss Life&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 7, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0New Avon LLC (&#8220;<span class=\"xn-location\">Avon<\/span>&#8220;), the social selling company that has empowered women for over a century, announced the launch of a bold new advertising campaign &#8211; &#8220;This is Boss Life&#8221; &#8211; which celebrates the flexibility, freedom and financial opportunity of becoming an <span class=\"xn-location\">Avon<\/span> Representative. \u00a0Designed to drive <a href=\"http:\/\/avon4.me\/2e6E7hR\" target=\"_blank\" rel=\"nofollow\">Representative recruitment<\/a> and ignite passion for the <a href=\"http:\/\/avon4.me\/2dwbtbC\" target=\"_blank\" rel=\"nofollow\">Avon<\/a> brand, &#8220;This is Boss Life&#8221; will run on national broadcast, digital, print and radio media in the U.S. beginning in October.<\/p>\n<p>Experience the interactive Multimedia News Release here: <a href=\"https:\/\/www.multivu.com\/players\/English\/7943151-avon-this-is-boss-life-campaign\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/7943151-avon-this-is-boss-life-campaign<\/a><\/p>\n<p>&#8220;As an iconic American brand with a 130 year history of empowering women, we arguably have inspired more female entrepreneurs than any other company in history.\u00a0 Every Avon Representative has a unique story of how they are finding success as their own boss,&#8221; said <span class=\"xn-person\">Scott White<\/span>, Chief Executive Officer, New Avon LLC.\u00a0 &#8220;We\u00a0have the right tools and support to help them build a successful social selling beauty business.\u00a0 The &#8216;This is Boss Life&#8217; campaign spotlights that there is nothing more beautiful than succeeding on your own terms.&#8221;\u00a0\u00a0\u00a0<\/p>\n<p>The television campaign encourages audiences to take a step beyond their typical 9-to-5 work life and say hello to a new kind of life where they are the boss.\u00a0 The campaign heroine is a passionate woman, stuck in a passionless job \u2013 until she discovers a brand new life as an Avon Representative.\u00a0 The music video-style commercial is set to the energetic, well-known female anthem, &#8220;I Will Survive.&#8221;\u00a0 The re-imagined lyrics include such affirmative statements as &#8220;I should have done this years ago\/I should have broken free\/If I&#8217;d known for just one second I could be the boss of me&#8221; and &#8220;Oh as long as I&#8217;ve got <span class=\"xn-location\">Avon<\/span> and the newest shade of gloss\/I&#8217;ve got passion, can&#8217;t you see?\/&#8217;Cause my future&#8217;s up to me\/Yeah, I&#8217;m a Boss.&#8221;\u00a0 <\/p>\n<p>In the print advertising, <span class=\"xn-location\">Avon<\/span> Representatives are at the center of the campaign to inspire new recruits through their real-life stories of success. The ads feature: <\/p>\n<ul type=\"disc\">\n<li>The Millennial: Georgiana joined <span class=\"xn-location\">Avon<\/span> over ten years ago when she started college.\u00a0 Over the last decade, she has paid off her college loans with the help of earnings from her <span class=\"xn-location\">Avon<\/span> business.\u00a0 In the ads, she says, &#8220;Now I&#8217;m a full-time architectural designer, part-time Beauty Boss.&#8221;\u00a0 <\/li>\n<li>The Momtrepreneur: For <span class=\"xn-location\">Avon<\/span> Representative Lydia, mother of two girls, every day can be take-your-daughters-to-work-day.\u00a0 Lydia says, &#8220;Now my girls say they want to be &#8216;Boss&#8217; when they grow up.&#8221;\u00a0 Lydia has\u00a0found success\u00a0without having to sacrifice time with family. <\/li>\n<li>The Power Couple: Milagros and Carlos built a family business together, and say working together as <span class=\"xn-location\">Avon<\/span> Representatives has made their business and marriage twice as strong. \u00a0\u00a0They say, &#8220;<span class=\"xn-location\">Avon<\/span> introduced us to the best bosses we&#8217;ve ever had \u2013 ourselves.&#8221; <\/li>\n<\/ul>\n<p>The campaign was created in partnership with female-owned advertising agency TERRI &amp; SANDY.\u00a0 &#8220;<span class=\"xn-location\">Avon<\/span> has been enabling women to gain financial security since 1886, 34 years before women had won the right to vote,&#8221; said <span class=\"xn-person\">Terri Meyer<\/span>, Co-Founder.\u00a0 &#8220;We wanted to leverage what&#8217;s already in the brand&#8217;s DNA \u2013 strong, confident, and successful female entrepreneurs, and showcase the flexible earnings opportunity that <span class=\"xn-location\">Avon<\/span> makes possible.&#8221;\u00a0 Horizon Media led the media planning and buying.\u00a0\u00a0\u00a0 <\/p>\n<p><span class=\"xn-location\">Avon&#8217;s<\/span> new campaign debuted to thousands of Representatives across the U.S. in a Facebook event hosted by President, Social Selling for New Avon LLC, <span class=\"xn-person\">Betty Palm<\/span> on <span class=\"xn-chron\">October 6<\/span>. \u00a0The :60 second digital, and :30 broadcast and radio ads began airing on <span class=\"xn-chron\">October 7<\/span>, and print ads will be seen in November and December issues of women&#8217;s magazines. <span class=\"xn-location\">Avon&#8217;s<\/span> social and digital channels will be extending the &#8220;This is Boss Life&#8221; campaign message with custom social media filters, YouTube videos and more. <\/p>\n<p>Those interested in living the Avon Boss Life can learn more\u00a0on the <a href=\"http:\/\/avon4.me\/2dyr4nm\" target=\"_blank\" rel=\"nofollow\">Avon blog<\/a>\u00a0and sign up at <a href=\"http:\/\/avon4.me\/2e6E7hR\" target=\"_blank\" rel=\"nofollow\">sellavon.com<\/a>.\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><b>About New Avon LLC<br \/><\/b>New Avon LLC (&#8220;<span class=\"xn-location\">Avon<\/span>&#8220;) is the leading social selling beauty company in\u00a0North America. The company generated over\u00a0$1 billion\u00a0in revenues during 2015, and has nearly 400,000 independent sales Representatives in\u00a0the United States,\u00a0Puerto Rico\u00a0and\u00a0Canada. <span class=\"xn-location\">Avon&#8217;s<\/span>\u00a0product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as Anew, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories.\u00a0Avon\u00a0has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence.\u00a0 Learn more about New Avon and its products at <a href=\"http:\/\/avon4.me\/2dwbtbC\" target=\"_blank\" rel=\"nofollow\">www.avon.com<\/a>.<\/p>\n<p><b>About TERRI &amp; SANDY<br \/><\/b>TERRI &amp; SANDY is an independent advertising agency that brings clients big agency expertise faster, smarter and more cost effectively. Clients include People, Disney, Freshpet, GSK, <span class=\"xn-location\">Gerber<\/span>, Phonak, Nestl\u00e9, and Just Born Quality Confections. The company was founded by former Executive Creative Directors <span class=\"xn-person\">Terri Meyer<\/span> and <span class=\"xn-person\">Sandy Greenberg<\/span>, who spent over 20 years in the big agency world. TERRI &amp; SANDY have won virtually every industry award and their work has been discussed and debated on Conan, CNN, Today, The View, Fox News, Access Hollywood and TBS Funniest Commercials. TERRI &amp; SANDY has been named the fourth Most Effective Independent Agency in <span class=\"xn-location\">North America<\/span> by the Effie Index. For more information visit <u><a href=\"http:\/\/www.terrisandy.com\/\" target=\"_blank\" rel=\"nofollow\">www.terrisandy.com<\/a><\/u>.<\/p>\n<p><b>About Horizon Media<\/b><br \/>Horizon <span class=\"xn-location\">Media<\/span>, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in <span class=\"xn-location\">New York<\/span> and has offices in <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">San Diego<\/span>, and <span class=\"xn-location\">Chicago<\/span>. Horizon <span class=\"xn-location\">Media<\/span> was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world&#8217;s ten most innovative marketing and advertising companies by Fast Company in 2011.\u00a0 The company&#8217;s mission is &#8220;To create the most meaningful brand connections within the lives of people everywhere.&#8221; By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over <span class=\"xn-money\">$6.5 billion<\/span> and over 1,400 employees.\u00a0 For more information visit <a href=\"http:\/\/www.horizonmedia.com\/\" target=\"_blank\" rel=\"nofollow\">www.horizonmedia.com<\/a>.\u00a0 <\/p>\n<p><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 7, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0New Avon LLC (&#8220;<span class=\"xn-location\">Avon<\/span>&#8220;), the social selling company that has empowered women for over a century, announced the launch of a bold new advertising campaign &#8211; &#8220;This is Boss Life&#8221; &#8211; which celebrates the flexibility, freedom and financial opportunity of becoming an <span class=\"xn-location\">Avon<\/span> Representative. \u00a0Designed to drive <a href=\"http:\/\/avon4.me\/2e6E7hR\" target=\"_blank\" rel=\"nofollow\">Representative&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-48436","post","type-post","status-publish","format-standard","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=48436"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48436\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=48436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=48436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=48436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}