{"id":48830,"date":"2016-10-24T09:35:00","date_gmt":"2016-10-24T13:35:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-post-consumer-brands-continues-to-make-latino-market-a-priority-by-naming-latinworks-as-hispanic-agency-of-record\/"},"modified":"2016-10-24T10:42:53","modified_gmt":"2016-10-24T14:42:53","slug":"las-marcas-de-cereal-honey-bunches-of-oats-y-post-pebbles-nombran-a-latinworks-como-su-agencia-de-publicidad-hispana","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/las-marcas-de-cereal-honey-bunches-of-oats-y-post-pebbles-nombran-a-latinworks-como-su-agencia-de-publicidad-hispana\/","title":{"rendered":"Post Consumer Brands Continues To Make Latino Market a Priority by Naming LatinWorks as Hispanic Agency of Record"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LAKEVILLE, Minnesota<\/span>, <span class=\"xn-chron\">Oct. 24, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Following a competitive review, Post Consumer Brands announced today LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands. LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats\u00ae and Post PEBBLES<span>\u2122<\/span> brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.\u00a0 <\/p>\n<div id=\"prni_dvprnejpg9038left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg9038left\" title=\"Post Consumer Brands Logo\" border=\"0\" alt=\"Post Consumer Brands Logo\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20160908\/405782LOGO\"\/><\/div>\n<p>&#8220;We are incredibly proud that Honey Bunches of Oats\u00ae is the #1 ready-to-eat cereal brand among Hispanics in <span class=\"xn-location\">the United States<\/span>, and are continuing our commitment to support and engage with this growing audience through culturally-relevant content and meaningful experiences,&#8221; said <span class=\"xn-person\">Melissa Saldana-Chase, Sr.<\/span> Associate Marketing Manager, Multicultural, Post Consumer Brands. &#8220;We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLES<span>\u2122<\/span> and Honey Bunches of Oats\u00ae will perfectly complement the brands&#8217; current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer.&#8221;<\/p>\n<p>The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums. <\/p>\n<p><b><u style=\"text-underline: #2A2A2A\">About LatinWorks<\/u><\/b><\/p>\n<p>LatinWorks is a full-service advertising agency specializing in cultural branding. A certified minority enterprise and member of the Omnicom DAS Global network, LatinWorks brings forth a fresh and progressive vision for a multicultural America that has made them one of the most in-demand and awarded creative agencies in the country. Some of their clients include: Anheuser-Busch, Austin Convention and Visitors Bureau, Target, PepsiCo, MLB, Mars and Domino&#8217;s Pizza. LatinWorks has brought nine Cannes Lions home to its <span class=\"xn-location\">Austin, Texas<\/span> headquarters and was named Multicultural Agency of the Year three times from AdvertisingAge and Adweek. For more information, visit <a href=\"http:\/\/www.latinworks.com\/\" target=\"_blank\" rel=\"nofollow\">www.LatinWorks.com<\/a>.<\/p>\n<p>&#8220;Post Consumer Brands has been a leader in Hispanic marketing for many years so we were excited when the opportunity to share our thinking and join this award-winning team presented itself,&#8221; said <span class=\"xn-person\">Christy Kranik<\/span>, EVP, General Manager.<\/p>\n<p>LatinWorks will work with Post&#8217;s internal brand management and integrated marketing communications teams for Honey Bunches of Oats\u00ae and PEBBLES<span>\u2122<\/span>, as well as the existing external agency partners for each brand, which include: <\/p>\n<p\/>\n<p\/>\n<p\/>\n<p><u>Honey Bunches of Oats<\/u>\u00ae<\/p>\n<ul type=\"disc\">\n<li>Burns Group: General Market Creative <\/li>\n<li>MediaVest \u2502 Spark: General and Hispanic Market, Media <\/li>\n<li>Hunter: General and Hispanic Market Public Relations, Social &amp; Digital <\/li>\n<li>Edge Marketing: Shopper<\/li>\n<\/ul>\n<p><u>Post PEBBLES<span>\u2122<\/span> <\/u><\/p>\n<ul type=\"disc\">\n<li>Public Works: General Market Creative, Social &amp; Digital <\/li>\n<li>MediaVest \u2502 Spark: General and Hispanic Market, Media <\/li>\n<li>Hunter: General and Hispanic Market Public Relations <\/li>\n<li>Edge Marketing: Shopper<\/li>\n<\/ul>\n<p><b>About Post Consumer Brands<\/b><\/p>\n<p>Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in <span class=\"xn-chron\">May 2015<\/span>. Headquartered in <span class=\"xn-location\">Lakeville, Minn.<\/span>, Post Consumer Brands today is the third largest cereal company in <span class=\"xn-location\">the United States<\/span>, with a broad portfolio spanning all segments of the category \u2014 from iconic household name brands and value ready-to-eat cereals to natural\/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit\u00a0<a href=\"http:\/\/www.postconsumerbrands.com\/\" target=\"_blank\" rel=\"nofollow\">www.PostConsumerBrands.com<\/a><\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20160908\/405782LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20160908\/405782LOGO<\/a><\/p>\n<p\/>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LAKEVILLE, Minnesota<\/span>, <span class=\"xn-chron\">Oct. 24, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Following a competitive review, Post Consumer Brands announced today LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands. LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats\u00ae and Post PEBBLES<span>\u2122<\/span> brand cereal franchises. LatinWorks will also be the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-48830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=48830"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/48831"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=48830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=48830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=48830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}