{"id":48846,"date":"2016-10-24T21:39:00","date_gmt":"2016-10-24T21:39:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-mexico-tourism-board-celebrates-day-of-the-dead\/"},"modified":"2016-10-25T10:29:45","modified_gmt":"2016-10-25T14:29:45","slug":"el-consejo-de-turismo-de-mexico-celebra-el-dia-de-muertos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-consejo-de-turismo-de-mexico-celebra-el-dia-de-muertos\/","title":{"rendered":"Mexico Tourism Board Celebrates Day of the Dead"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p>\n    <\/p>\n<p>New Initiative Raises Awareness and Invites Travelers to Celebrate the Holiday through First-Ever Parade and Major Brand Partnerships <\/p>\n<p><span class=\"xn-location\">MEXICO CITY<\/span>, <span class=\"xn-chron\">Oct. 24, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, the Mexico Tourism Board (MTB) announced a new, multi-faceted campaign to bring tourists to <span class=\"xn-location\">Mexico<\/span> during the annual Day of the Dead holiday that is celebrated all over the country. Encompassing both media and brand partnerships, MTB is also hosting an inaugural Day of the Dead Parade in the heart of <span class=\"xn-location\">Mexico City<\/span> with the goal of drawing locals and tourists to experience this traditional holiday in a memorable way.<\/p>\n<div id=\"prni_dvprnejpgb196left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpgb196left\" title=\"Dia de Muertos + Mexico \" border=\"0\" alt=\"Dia de Muertos + Mexico \" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20161024\/431908LOGO\"\/><\/div>\n<p>The Day of the Dead (D\u00eda de Muertos), an important festival in <span class=\"xn-location\">Mexico<\/span>, celebrates the souls of departed loved ones. The traditions date back centuries, and origins of the festival can be traced back to Mesoamerican times when month-long celebrations were held. <\/p>\n<p>&#8220;D\u00eda de Muertos, in various forms, has been an integral part of Mexican culture for centuries,&#8221; said <span class=\"xn-person\">Lourdes Berho<\/span>, CEO of the Mexico Tourism Board. &#8220;The Mexico Tourism Board is thrilled to share time honoured rituals with the world with this initiative, and we invite everyone near and far to join us in celebrating our culture on this special holiday.&#8221;<\/p>\n<p>Although traditions vary by regions, an integral theme of the festival is welcoming back the souls of lost loved ones. Family and friends of the departed decorate gravestones in bright flowers or build special altars in their home laid out with treats like sweets, liquor or gifts to entice souls back to earth for the day. The most iconic of these offerings are <i>las calaveras,<\/i> or the sugar skulls, decorated and engraved with the deceased&#8217;s name for the holiday.<\/p>\n<p>The festivities are widely thought to be presided over by the goddess Mictecac\u00edhuatl, wife of Mictlantecuhtli, Lord of the underworld. She is known as &#8220;<span class=\"xn-person\">Lady Death<\/span>&#8221; or, more recently as &#8220;La Catrina&#8221;, a character created by artist Jos\u00e9 <span class=\"xn-person\">Guadalupe Posada<\/span>. Her image has become a core part of celebrations across the country.<\/p>\n<p><b>First-Ever Parade in <span class=\"xn-location\">Mexico City<\/span> <br \/><\/b>On <span class=\"xn-chron\">Saturday, October 29<\/span>, <span class=\"xn-location\">Mexico City<\/span> will host the first-ever Day of the Dead Parade, which will start at the Angel of Independence monument, go down <span class=\"xn-location\">Reforma<\/span>, then towards the city center through 5 de Mayo Avenue. The parade route will showcase floats and costumed performers marching and dancing down the avenue, culminating in <span class=\"xn-location\">Mexico City&#8217;s<\/span> iconic Zocalo square. <\/p>\n<p>The parade can be enjoyed from <span class=\"xn-chron\">2 P.M.<\/span> to 6 P.M CMT, and will be livestreamed via Facebook Live (<a href=\"http:\/\/www.facebook.com\/VisitMexico\" rel=\"nofollow\">www.facebook.com\/VisitMexico<\/a>) hosted by the popular Mexican talk radio show personality <span class=\"xn-person\">Martha Debayle<\/span>. <\/p>\n<p>In addition, participating restaurants and hotels will be joining the revelry with their own Day of the Dead altars during the festivities. Tourists and locals are invited to dress in colourful clothing, wear sugar skull masks and flower crowns, and bring traditional treats, like bread of the dead, for a truly immersive experience. <\/p>\n<p><b>Activations and Media Partnerships <br \/><\/b>Additionally, the celebrations extend beyond just <span class=\"xn-location\">Mexico<\/span> with a partnership with the legendary cultural and art magazine <i>The New Yorker. <\/i>In addition to digital and media elements throughout the month of October, an event was hosted in <span class=\"xn-location\">New York City<\/span> on <span class=\"xn-chron\">October 8<\/span>. Consumers attended culinary demonstrations, Day of the Dead tutorials with Chef <span class=\"xn-person\">Joel Zaragoza<\/span> as well as a mezcal and mixology class with spirits expert <span class=\"xn-person\">Steve Olson<\/span> at <span class=\"xn-location\">New York&#8217;s<\/span> Casa Neta restaurant. <\/p>\n<p>In addition to the event, <i>The New Yorker<\/i> launched a newsletter edition detailing the events and rituals surrounding the Day of the Dead to be shared with the outlet&#8217;s subscribers.<\/p>\n<p>Another media partner, National Geographic, will host a specialty photo collection for consumers in <span class=\"xn-location\">Washington, D.C.<\/span> The collection, which opens on <span class=\"xn-chron\">Nov. 3<\/span>, outlines the traditions of the Day of the Dead throughout <span class=\"xn-location\">Mexico<\/span> and the important role the celebration plays in Mexican culture and history.<\/p>\n<p>In <span class=\"xn-location\">Mexico<\/span>, Grupo Expansi\u00f3n&#8217;s publications: Chilango, Accent and Aire, will feature special sections on Day of the Dead, the history of the event, and this year&#8217;s celebrations throughout <span class=\"xn-location\">Mexico<\/span>. As part of the collaboration, Chilango, Accent and Aire will even offer individual booklets in each of their October or November print editions for consumers to deep-dive into the traditions of Day of the Dead, and see the ways they can join the celebration from anywhere around the world.<\/p>\n<p>Additional activities include special Day of the Dead content for social and public relations efforts, social media amplification through official channels, and experiential initiatives such as familiarization trips to experience <span class=\"xn-location\">Mexico City<\/span>. <\/p>\n<p>For more information go to <a href=\"http:\/\/www.visitmexico.com\/dofd\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.visitmexico.com\/dofd<\/a>.<\/p>\n<p><b>Follow VisitMexico Social Media Platforms from <span class=\"xn-chron\">Oct. 28<\/span> \u2013 <span class=\"xn-chron\">Nov. 2<\/span> to join in on the Day of the Dead celebrations. <br \/><\/b>Facebook: <a href=\"https:\/\/www.facebook.com\/VisitMexico\/\" target=\"_blank\" rel=\"nofollow\">\/VisitMexico<\/a> <br \/>Twitter: <a href=\"https:\/\/twitter.com\/WeVisitMexico\" target=\"_blank\" rel=\"nofollow\">@WeVisitMexico<\/a> <br \/>Instagram: <a href=\"https:\/\/www.instagram.com\/descubremimexico\/\" target=\"_blank\" rel=\"nofollow\">\/DescubreMiMexico<\/a> <br \/>Pinterest: <a href=\"https:\/\/es.pinterest.com\/visitmex\/\" target=\"_blank\" rel=\"nofollow\">\/VisitMex<\/a> <br \/>Webpage: <a href=\"http:\/\/www.visitmexico.com\/\" target=\"_blank\" rel=\"nofollow\">www.visitmexico.com<\/a><\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20161024\/431908LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20161024\/431908LOGO<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p>\n    <\/p>\n<p>New Initiative Raises Awareness and Invites Travelers to Celebrate the Holiday through First-Ever Parade and Major Brand Partnerships <\/p>\n<p><span class=\"xn-location\">MEXICO CITY<\/span>, <span class=\"xn-chron\">Oct. 24, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, the Mexico Tourism Board (MTB) announced a new, multi-faceted campaign to bring tourists to <span class=\"xn-location\">Mexico<\/span> during the annual Day of the Dead holiday that is celebrated all over the country. Encompassing both media and brand partnerships, MTB is also&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-48846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viajes-y-turismo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=48846"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/48847"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=48846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=48846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=48846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}