{"id":48966,"date":"2016-10-27T16:24:00","date_gmt":"2016-10-27T20:22:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-cargills-rumba-meats-evolves-as-a-hispanic-focused-brand\/"},"modified":"2016-10-27T19:38:02","modified_gmt":"2016-10-27T23:38:02","slug":"rumba-meats-de-cargill-evoluciona-como-una-marca-con-enfoque-a-los-hispanos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/rumba-meats-de-cargill-evoluciona-como-una-marca-con-enfoque-a-los-hispanos\/","title":{"rendered":"Cargill&#8217;s Rumba Meats evolves as a Hispanic-focused brand"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WICHITA, Kansas<\/span>, <span class=\"xn-chron\">Oct. 27, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers, a segment of the U.S. population that enjoys and values traditional ethnic food.\u00a0 The U.S. Hispanic population is one of the fastest growing, approaching 20 percent of the nation&#8217;s total and possessing estimated purchasing power of <span class=\"xn-money\">$1.7 trillion<\/span> by 2017.\u00a0\u00a0\u00a0 <\/p>\n<div id=\"prni_dvprnejpg1ab7left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg1ab7left\" title=\"Rumba Meats logo\" border=\"0\" alt=\"Rumba Meats logo\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20161027\/433457LOGO\"\/><\/div>\n<p>&#8220;We reviewed our existing Rumba positioning, compared it with our recently conducted consumer research and concluded that we needed to connect better with Hispanic consumers that represent the majority of Rumba purchasers,&#8221; said <span class=\"xn-person\">Carolina Tabares<\/span>, senior brand manager for Rumba Meats\u00ae.\u00a0 &#8220;Previously positioned as a multicultural product line, Rumba was trying to be too many things to too many consumer segments.\u00a0 We learned that Hispanic consumers are truly interested in a line of variety meats that allows them to enjoy traditional dishes by incorporating quality ingredients to create the eating experiences and flavors representative of their culture and heritage.&#8221;<\/p>\n<p>Rumba&#8217;s marketing team explored numerous options, carefully selecting colors, images and words relevant to Hispanic consumers.\u00a0 Each element of Rumba&#8217;s new marketing effort \u2013 including its packaging, logo, point-of-sale materials, online advertising and tagline \u2013 was tested with consumers.\u00a0 Vibrant colors, such as red, blue, yellow and green hues that were selected for Rumba imagery, are common throughout Hispanic culture.<\/p>\n<p>Marketing elements with Rumba&#8217;s new look include packaging, a Facebook page (<a href=\"https:\/\/www.facebook.com\/RumbaMeats\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/RumbaMeats<\/a>), Internet website (<a href=\"http:\/\/www.rumbameats.com\/\" target=\"_blank\" rel=\"nofollow\">www.rumbameats.com<\/a>), digital banner ads, Pandora Internet Radio ads and retail point-of-sale elements.\u00a0 Most marketing elements incorporate what&#8217;s being called the &#8220;dancing lady&#8221; graphic, representing the culture, tradition and celebration the brand embodies.\u00a0 Rumba&#8217;s new image is currently rolling out to retailers nationwide.<\/p>\n<p>&#8220;We want Rumba to be a celebratory part of people&#8217;s lives, providing consumers with meat products that will help them produce authentic, traditional, dishes they told us they enjoy preparing for family meals,&#8221; stated Tabares.\u00a0 &#8220;Traditional dishes make Hispanic family mealtimes special and we want Rumba Meats to help families make those gatherings memorable.<\/p>\n<p>&#8220;Rumba also helps us celebrate the cultural diversity that enriches our society,&#8221; said Tabares.\u00a0 &#8220;Rumba represents nutritious, delicious, wholesome protein products that meet the needs of Hispanic consumers while providing our retail customers with an offering that is relevant to those consumers&#8217; cultures and helps them grow their variety meats business.&#8221; <\/p>\n<p><b>About Cargill<\/b><\/p>\n<p>Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and <a href=\"http:\/\/www.cargill.com\/150\/\" target=\"_blank\" rel=\"nofollow\">150 years<\/a> of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. For more information, visit <a href=\"http:\/\/www.cargill.com\/\" target=\"_blank\" rel=\"nofollow\">Cargill.com<\/a> and our <a href=\"http:\/\/www.cargill.com\/news\/index.jsp\" target=\"_blank\" rel=\"nofollow\">News Center<\/a>.<\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20161027\/433454\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20161027\/433454<\/a> <br \/>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20161027\/433456\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20161027\/433456<\/a><\/p>\n<div id=\"prni_dvprnejpg56ealeft\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg56ealeft\" title=\"Cargill, Inc.\" border=\"0\" alt=\"Cargill, Inc.\" align=\"middle\" src=\"http:\/\/photos.prnewswire.com\/prnvar\/20150701\/227604LOGO\"\/><\/div>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20161027\/433457LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20161027\/433457LOGO<\/a> <br \/>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20150701\/227604LOGO\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20150701\/227604LOGO<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">WICHITA, Kansas<\/span>, <span class=\"xn-chron\">Oct. 27, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers, a segment of the U.S. population that enjoys and values traditional ethnic food.\u00a0 The U.S. Hispanic population is one of the fastest growing, approaching 20 percent of the nation&#8217;s total and possessing estimated purchasing power of <span class=\"xn-money\">$1.7 trillion<\/span> by 2017.\u00a0\u00a0\u00a0 <\/p>\n<p>&lt;div id=&quot;prni_dvprnejpg1ab7left&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-48966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=48966"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/48966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/48967"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=48966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=48966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=48966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}