{"id":49227,"date":"2016-11-10T11:43:00","date_gmt":"2016-11-10T15:37:00","guid":{"rendered":"http:\/\/demo2016.hispanicprwire.com\/english-johnnie-walker-announces-keep-walking-america-campaign-celebrating-cultural-progress-and-diversity-in-america\/"},"modified":"2016-11-10T15:33:53","modified_gmt":"2016-11-10T19:33:53","slug":"johnnie-walker-lanza-la-nueva-campana-keep-walking-america-en-celebracion-del-progreso-cultural-y-la-diversidad-en-los-estados-unidos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/johnnie-walker-lanza-la-nueva-campana-keep-walking-america-en-celebracion-del-progreso-cultural-y-la-diversidad-en-los-estados-unidos\/","title":{"rendered":"Johnnie Walker Announces Keep Walking America Campaign, Celebrating Cultural Progress And Diversity In America"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Nov. 10, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0&#8220;This Land Is Your Land,&#8221; the iconic song and rallying cry for American unification penned by <span class=\"xn-person\">Woodie Guthrie<\/span>, is at the heart of <span class=\"xn-person\">Johnnie Walker&#8217;s<\/span> new <i>Keep Walking America<\/i> campaign. For nearly 200 years, <span class=\"xn-person\">Johnnie Walker<\/span> has inspired the world with stories of personal progress and <i>Keep Walking America<\/i> is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.<\/p>\n<p>Experience the interactive Multimedia News Release here:<br \/><a href=\"http:\/\/www.multivu.com\/players\/English\/7975051-johnnie-walker-keep-walking-america-celebrating-diversity\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.multivu.com\/players\/English\/7975051-johnnie-walker-keep-walking-america-celebrating-diversity<\/a><\/p>\n<p>The new 360 marketing campaign, which premiered nationally on <span class=\"xn-chron\">November 7<\/span><sup>th<\/sup> with a :60 TV <a href=\"https:\/\/www.youtube.com\/watch?v=xlrtPtxIB5k\" target=\"_blank\" rel=\"nofollow\">spot<\/a> created by Anomaly and directed by <span class=\"xn-person\">Chris Sargent<\/span> of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of &#8220;This Land Is Your Land,&#8221; read in both English and Spanish, serve as the campaign&#8217;s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">Santa Fe<\/span>, <span class=\"xn-location\">Montana<\/span>, <span class=\"xn-location\">New Orleans<\/span>, <span class=\"xn-location\">Baltimore<\/span>, <span class=\"xn-location\">New York<\/span> and <span class=\"xn-location\">Washington DC<\/span>.<\/p>\n<p>The message of <i>Keep Walking America<\/i> is supported by a variety of initiatives on a national and global level, each calling for a united, more open-minded society that can be a catalyst for progress and positive change. The brand recently traveled to <span class=\"xn-location\">Brownsville, Texas<\/span>, a U.S.-<span class=\"xn-location\">Mexico<\/span> border town, with celebrated actor, director and activist <a href=\"https:\/\/www.instagram.com\/p\/BMT3r2_DL4q\/?taken-by=wilmervalderrama&amp;hl=en\" target=\"_blank\" rel=\"nofollow\">Wilmer Valderrama<\/a>, to spotlight the rich community of cross-cultural Americans living in proximity to the border and to hear their personal stories of progress. This initiative mirrors recent global work from <a href=\"https:\/\/www.johnniewalker.com\/es-co\/keep-walking-colombia\/\" target=\"_blank\" rel=\"nofollow\">Colombia<\/a>, which shared a message of unification during the ongoing peace treaty negotiations, and the brand&#8217;s <a href=\"https:\/\/www.youtube.com\/watch?v=INkT00ewy48\" target=\"_blank\" rel=\"nofollow\"><i>Ode to Lesvos<\/i><\/a> storyline, a deeply moving film series that sheds light on a community in <span class=\"xn-location\">Greece<\/span> that has shown heroism and humanity during the Syrian refugee crisis. <\/p>\n<p><span class=\"xn-person\">Stephanie Jacoby<\/span>, Vice President of <span class=\"xn-person\">Johnnie Walker North America<\/span> stated, &#8220;We are extremely honored to continue taking a pioneering role in culture by championing and celebrating progress. <i>Keep Walking America<\/i> brings to life stories of cultural progress and diversity, and we hope this campaign inspires people to come together for a better future.&#8221;<\/p>\n<p>This spirit of possibility and commitment to progress\u00a0will inform all <span class=\"xn-person\">Johnnie Walker<\/span> brand\u00a0activity,\u00a0including cocktail\u00a0strategy\u00a0and how we engage with the bar community and those who enjoy our whisky. <i>Flavors of America<\/i>, a new cocktail program, highlights the stories and cross-cultural backgrounds of the American bartending community. The program will feature modern cocktail recipes inspired by the holidays, traditions and authentic cultural flavors that have influenced the diverse group of bartenders involved in the program. When celebrating life milestones and achievements, <span class=\"xn-person\">Johnnie Walker<\/span> reminds you to always drink in moderation and secure a designated driver.\u00a0\u00a0<\/p>\n<p><span class=\"xn-person\">Johnnie Walker<\/span> is proud to launch this new campaign and will continue to champion powerful stories of personal progress around the world. Please visit <a href=\"http:\/\/www.keepwalkingamerica.com\/\" target=\"_blank\" rel=\"nofollow\">www.KeepWalkingAmerica.com<\/a> to view the new work. <\/p>\n<p><b>About <span class=\"xn-person\">Johnnie Walker<\/span> <br \/><\/b><span class=\"xn-person\">Johnnie Walker<\/span> is the world&#8217;s number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide.\u00a0 <span class=\"xn-person\">John Walker<\/span> pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer&#8217;s own Scotch whisky into a stylish, global icon.\u00a0 It&#8217;s that same forward-looking perspective that drives the brand, and its consumers, today. The U.S. range of award-winning whiskies includes Johnnie Walker Red Label, Johnnie Walker Black Label, <span class=\"xn-person\">Johnnie Walker Double Black<\/span>, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label. <\/p>\n<p>For more information visit <a href=\"http:\/\/www.johnniewalker.com\/\" target=\"_blank\" rel=\"nofollow\">www.johnniewalker.com<\/a> or follow us on Facebook and Twitter @JohnnieWalkerUS. #KeepWalkingAmerica<\/p>\n<p><b><u>About Diageo <br \/><\/u><\/b>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Captain Morgan, Baileys, <span class=\"xn-person\">Don Julio<\/span>, Tanqueray and Guinness.<\/p>\n<p>Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at <a href=\"http:\/\/www.diageo.com\/\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"http:\/\/www.drinkiq.com\/\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice.<\/p>\n<p>Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.<\/p>\n<p><b>Celebrating life, every day, everywhere<\/b><\/p>\n<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Nov. 10, 2016<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0&#8220;This Land Is Your Land,&#8221; the iconic song and rallying cry for American unification penned by <span class=\"xn-person\">Woodie Guthrie<\/span>, is at the heart of <span class=\"xn-person\">Johnnie Walker&#8217;s<\/span> new <i>Keep Walking America<\/i> campaign. For nearly 200 years, <span class=\"xn-person\">Johnnie Walker<\/span> has inspired the world with stories of personal progress and <i>Keep Walking America<\/i> is another powerful collection of stories&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-49227","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/49227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=49227"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/49227\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=49227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=49227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=49227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}