{"id":50278,"date":"2017-01-17T21:04:00","date_gmt":"2017-01-17T16:30:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-lets-rise-westin-hotels-resorts-reveals-a-powerful-rally-cry-for-travelers-to-regain-control-of-their-well-being-while-on-the-road\/"},"modified":"2017-01-17T22:06:03","modified_gmt":"2017-01-18T02:06:03","slug":"lets-rise-westin-hotels-resorts-revela-poderoso-eslogan-para-que-los-viajeros-retomen-el-control-de-su-bienestar-mientras-viajan","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lets-rise-westin-hotels-resorts-revela-poderoso-eslogan-para-que-los-viajeros-retomen-el-control-de-su-bienestar-mientras-viajan\/","title":{"rendered":"Let&#8217;s Rise: Westin Hotels &amp; Resorts Reveals A Powerful Rally-Cry For Travelers To Regain Control Of Their Well-Being While On The Road"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">BETHESDA, Md.<\/span>, <span class=\"xn-chron\">Jan. 17, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a href=\"http:\/\/www.starwoodhotels.com\/westin\/index.html\" target=\"_blank\" rel=\"nofollow\">Westin Hotels &amp; Resorts<\/a>, part of Marriott International, Inc. (NASDAQ: MAR), today unveiled its first global brand campaign in more than five years, taking on the disruptions, distractions and unpredictability of travel and empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the road. The <span class=\"xn-money\">$30 million dollar<\/span>, integrated advertising campaign \u2013 called <b><i>Let&#8217;s Rise <\/i><\/b>\u2013 communicates Westin&#8217;s commitment to its guests&#8217; well-being before, during and after their stay. Beginning today, the <i>Let&#8217;s Rise<\/i> campaign will be featured in broadcast, digital, radio and out-of-home channels, with print placements to follow later this year. The <i>Let&#8217;s Rise <\/i>mantra will also serve as an anchor for the wellness programs and partnerships that roll out for guests and associates throughout the year.\u00a0 <\/p>\n<div id=\"prni_dvprnejpgd007left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpgd007left\" title=\"Westin Hotels Logo\" border=\"0\" alt=\"Westin Hotels Logo\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/431646\/Westin_Hotels_Logo.jpg \"\/><\/div>\n<p>Westin&#8217;s <i>Let&#8217;s Rise<\/i> campaign is inspired by and illustrative of the wellness and travel trends fueling the future of both industries, as articulated in a new global study conducted in partnership with StudyLogic that surveyed travelers in <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Mexico<\/span>, the <span class=\"xn-location\">United Kingdom<\/span>, <span class=\"xn-location\">Germany<\/span>, the <span class=\"xn-location\">United Arab Emirates<\/span> and <span class=\"xn-location\">China<\/span>. The results show a seismic shift in the way today&#8217;s travelers prioritize their well-being. With less time and more disruptors on the road, they are reinventing business and leisure travel to put things like fitness first with new vigor to pursue mindfulness and adventure.<\/p>\n<p>&#8220;<i>Let&#8217;s Rise<\/i> is perfectly positioned to connect with travelers as more of a rally-cry than a brand campaign, given today&#8217;s over-scheduled and always-on culture,&#8221; said <span class=\"xn-person\">Brian Povinelli<\/span>, Global Brand Leader, Westin Hotels &amp; Resorts. &#8220;Around the world, we are seeing travelers realigning their priorities to put their well-being first, and Westin is proud to empower our guests to rise to the occasion and be their best selves on the road.&#8221;<\/p>\n<p><b><u>Brand Campaign Challenges Travelers: <br \/><\/u><\/b><b><u>&#8220;<i>Will You Get Up, or <span class=\"xn-person\">Will You Rise<\/span>?&#8221;<\/i><\/u><\/b><\/p>\n<p>Westin worked with <span class=\"xn-location\">San Francisco<\/span>-based Venables Bell &amp; Partners to develop the multi-faceted campaign, consisting of multiple executions in which travelers take control of their well-being.\u00a0 Illustrating guests enabled to wake up early for a run, stay on track with healthy eating goals, and find time to revitalize with an incredible night&#8217;s sleep, the campaign aims to connect consumers to the signature programs inherent in Westin&#8217;s DNA \u2013 from the iconic Westin Heavenly Bed to its workout Gear Lending program in partnership with New Balance\u00ae \u2013 all designed to embody the brand&#8217;s Six Pillars of Well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well.\u00a0 <\/p>\n<p>Because morning is the first and best opportunity to take control of the day ahead, the campaign uses morning light as a consistent creative device to speak to the potential that the morning holds. Overall, the campaign calls consumers to answer a simple question, &#8220;Will you get up, or will you rise?&#8221;<\/p>\n<p><b><u>Global Study Shows Seismic Shift in Travelers&#8217; Well-being:<\/u><\/b><\/p>\n<p><b>1. Unpredictability of Travel Sees Stress Skyrocket in 2017:<br \/><\/b><b>Guests around the Globe Turn to Wellness to Regain Control<\/b><\/p>\n<p>In the last three years, rising wealth and digital connectivity have prompted a significant spike in global travel and the unpredictability that accompanies it. \u00a0It is no surprise then that nearly 3 in 4 travelers report they have trouble maintaining their routine on the road. More than 60% say they sleep less, 65% say they exercise less, and 15% report increased stress levels on vacation, a time traditionally thought of as downtime for rest and relaxation. <\/p>\n<p>Also surprising is the growing number of guests around the globe who are turning to wellness to regain control of their routines when traveling for business and leisure. Thirty percent of those surveyed in <span class=\"xn-location\">Germany<\/span> and more than 20% in U.A.E. say well-being enables them to feel more in control, while nearly 15% globally say it reduces their stress levels. \u00a0Almost one in four of those surveyed in <span class=\"xn-location\">Germany<\/span> and <span class=\"xn-location\">North America<\/span> say wellness allows them to be better in business; in <span class=\"xn-location\">Mexico<\/span> and the U.K., 1 in 4 say wellness enables them to feel happier. <\/p>\n<p>&#8220;Around the world, we have definitely seen a shift in the way today&#8217;s travelers are incorporating well-being into their work and travel routines: from millennials, who view fitness activities to be more social than competitive, to business travelers who are shifting their preference from country clubs to running clubs,&#8221; continued Povinelli. &#8220;We have even seen honeymooners embrace well-being more holistically; in <span class=\"xn-location\">the United States<\/span> alone, 80% of couples reported being more active and health-conscious during their honeymoon than at home. And, 40% are running together as a way to decompress, disconnect and be a tourist at the same time.&#8221;<\/p>\n<p>Westin continues to evolve its programs in lockstep with the increasing global demand for well-being and the holistic role it plays in peoples&#8217; lives. <\/p>\n<ul type=\"disc\">\n<li>This year, hotels around the world will unveil updates to the signature 24\/7 WestinWORKOUT<sup>\u00ae<\/sup> fitness studios, reflecting how people are exercising today with more stretching, strength and core equipment.\n<\/li>\n<li>The brand will continue to grow its Gear Lending partnership with New Balance, giving guests access to workout gear without the hassle of packing it, and introduce additional RunWESTIN\u2122 Concierges, who encourage runners of all levels to grab a running map and join them on scenic routes through cities, along beachfronts and amid rural landscapes.\n<\/li>\n<li>Known as the premier brand truly committed to helping guests get a good night&#8217;s sleep, Westin will introduce a complimentary Sleep Well Lavender Balm bedside amenity, infused with the calming essential oils of lavender and chamomile. This is the latest in a series of sleep offerings that promise a better slumber for travelers, including the iconic Westin Heavenly\u00ae Bed.\n<\/li>\n<li>This follows of the heels of a refresh to the signature White Tea Aloe Bath &amp; Body products, which have been reformulated and redesigned to be paba-free, paraben-free, and dye-free &#8211; leaving guests rejuvenated, revitalized and ready to take on the day ahead. The shampoo, conditioner, body wash and body lotion feature natural ingredients, including aloe, pea extract, shea butter, tea extract and jojoba oil.<\/li>\n<\/ul>\n<p><b>2. High Octane or Balanced Breathing: <br \/><\/b><b>Mindfulness &amp; Adventure Travel Meet as the Next &#8220;Tribe Workout&#8221; <\/b><\/p>\n<p>Once reserved for a select few, mindfulness and adventure travel have become increasingly popular as a way for guests to disconnect, reconnect and explore a destination. Globally, the number of travelers who will plan adventure excursions in the next 12 months has doubled in the last 3 years. In <span class=\"xn-location\">Mexico<\/span>, it has tripled. And surprisingly, more than 50% of global respondents say they plan to seek mindfulness opportunities to clear their minds and center themselves during the chaos of travel.<\/p>\n<p>Propelled by these trends, Westin continues to introduce programs, partnerships and hotel positions that cater to this growing guest demand.\u00a0\u00a0<\/p>\n<ul type=\"disc\">\n<li>Recently the brand saw a new crop of concierges emerge, who are experts in high-octane activities from heli-skiing to kite-surfing at hotels from The Westin Turtle Bay Resort &amp; Spa in <span class=\"xn-location\">Mauritius<\/span> to The Westin Resort &amp; Spa in <span class=\"xn-location\">Whistler, B.C.<\/span>\n<\/li>\n<li>Surprisingly, many Westin hotels have also seen a spike in travelers fusing meditation with more physical activities and approaching mindfulness with a similar communal or tribe workout mentality. Yoga and meditation have been incorporated into high-intensity hikes and cycling classes by popular demand at Westin hotels in cities like <span class=\"xn-location\">Atlanta<\/span> and resort destinations like Bear Mountain.\n<\/li>\n<li>Striking a chord with another emerging trend, last month the brand rolled out a variety of adult coloring sheets exclusively available at 50 Westin hotels and resorts across <span class=\"xn-location\">Asia Pacific<\/span>. Created by celebrated illustrator <span class=\"xn-person\">Johanna Basford<\/span>, who spearheaded the worldwide adult-coloring phenomenon with the debut of her 2013 bestselling book <i>Secret Garden<\/i>, the drawings are designed to helping travelers relax, re-center and unwind on the road. <\/li>\n<\/ul>\n<p><b><i><u>Let&#8217;s Rise<\/u><\/i><u> Anchors Westin in 2017,<br \/><\/u><\/b><b><u>as the Well-being Brand Continues to Accelerate Market Leadership <\/u><\/b><\/p>\n<p>Westin&#8217;s<i> Let&#8217;s Rise<\/i> campaign reinforces how the brand is uniquely positioned to cater to the ever-evolving demand for well-being on the road all around the world.\u00a0 Scheduled to open 50 hotels in the next 5 years, Westin will debut in emerging destinations as diverse as <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Jordan<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">the Philippines<\/span>, <span class=\"xn-location\">Taiwan<\/span> and <span class=\"xn-location\">Vietnam<\/span>, on the heels of growth in established markets including <span class=\"xn-location\">Hamburg<\/span>, <span class=\"xn-location\">Dubai<\/span> and Denver.\u00a0 <\/p>\n<p>&#8220;Looking ahead, we&#8217;re also seeing increased intention to explore smaller cities,&#8221; Povinelli continued. &#8220;This aligns closely with Westin&#8217;s robust pipeline particularly in the Americas, with openings in <span class=\"xn-location\">Milwaukee<\/span>, <span class=\"xn-location\">Chicago<\/span>, <span class=\"xn-location\">Sarasota<\/span> and <span class=\"xn-location\">Cozumel<\/span> on the horizon.&#8221;<\/p>\n<p>For more information about the Westin brand&#8217;s Let&#8217;s Rise platform, please visit: <a href=\"http:\/\/www.westin.com\/letsrise\" target=\"_blank\" rel=\"nofollow\">www.westin.com\/letsrise<\/a> and follow along on social media with #LetsRise. \u00a0<\/p>\n<p><b>Study Methodology<br \/><\/b>This study is based on a survey conducted by STUDYLOGIC LLC via telephone of approximately 8,000 respondents ages 25-64 with household incomes of <span class=\"xn-money\">$75,000<\/span> or above from 6 different areas: <span class=\"xn-location\">North America<\/span> (<span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Canada<\/span>), <span class=\"xn-location\">Mexico<\/span>, the <span class=\"xn-location\">United Kingdom<\/span>, <span class=\"xn-location\">Germany<\/span>, the <span class=\"xn-location\">United Arab Emirates<\/span>, and China.\u00a0 This summary report is based on the responses of all 7,968 respondents.\u00a0 Summary charts showing the breakdown of gender, age, and income, broken down by geographic area, are included at the end of this report.\u00a0 The survey consisted of thirty-two questions including identifiers and sub-questions. Interviews were conducted between <span class=\"xn-chron\">October 1<\/span><sup>st<\/sup> and <span class=\"xn-chron\">October 15<\/span><sup>th<\/sup>, 2016. The survey averaged 30 minutes in length and contains a margin of error of +\/-3%.<\/p>\n<p><b>About Westin Hotels &amp; Resorts<br \/><\/b><a href=\"http:\/\/www.starwoodhotels.com\/westin\/index.html\" target=\"_blank\" rel=\"nofollow\">Westin Hotels &amp; Resorts<\/a>, a leader in wellness and hospitality for more than a decade, empowers guests and associates to embrace well-being and be their best selves through the brand&#8217;s six pillars of Well-Being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well.\u00a0 At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly Bed, RunWESTIN and Westin Gear Lending with New Balance, delicious and nutritious SuperFoodsRx\u2122 and more. \u00a0To learn more, visit <a href=\"http:\/\/www.westin.com\/\" target=\"_blank\" rel=\"nofollow\">www.westin.com<\/a>. Stay connected to Westin: @westin on <a href=\"https:\/\/twitter.com\/westin\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a> and <a href=\"https:\/\/instagram.com\/westin\/\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/westin\" target=\"_blank\" rel=\"nofollow\">facebook.com\/Westin<\/a>.<\/p>\n<p><b><u>About Marriott International, Inc.<\/u><\/b>\u00a0<br \/>Marriott International, Inc. (NASDAQ: MAR) is the world&#8217;s largest hotel company based in <span class=\"xn-location\">Bethesda, Maryland<\/span>, USA, with more than 6,000 properties in over 120 countries. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company&#8217;s 30 leading brands include: <i>Bulgari Hotels and Resorts\u00ae, The Ritz-Carlton\u00ae and The Ritz-Carlton Reserve\u00ae, St. Regis\u00ae, W\u00ae, EDITION\u00ae, JW Marriott\u00ae, The Luxury Collection\u00ae, Marriott Hotels\u00ae, Westin\u00ae, Le M\u00e9ridien\u00ae, Renaissance\u00ae Hotels, Sheraton\u00ae, Delta Hotels by Marriott<sup>SM<\/sup>, Marriott Executive Apartments\u00ae, Marriott Vacation Club\u00ae, Autograph Collection\u00ae Hotels, Tribute Portfolio\u2122, Design Hotels\u2122, Gaylord Hotels\u00ae, Courtyard\u00ae, Four Points\u00ae by Sheraton, SpringHill Suites\u00ae, Fairfield Inn &amp; Suites\u00ae, Residence Inn\u00ae, TownePlace Suites\u00ae, AC Hotels by Marriott\u00ae, Aloft\u00ae, Element\u00ae, Moxy<\/i>\u00a0<i>Hotels\u00ae, and Protea Hotels by Marriott\u00ae. <\/i>The company also operates award-winning loyalty programs: Marriott Rewards\u00ae, which includes The Ritz-Carlton Rewards\u00ae, and Starwood Preferred Guest\u00ae.\u00a0For more information, please visit our website at <a href=\"http:\/\/www.marriott.com\/\" target=\"_blank\" rel=\"nofollow\">www.marriott.com<\/a>, and for the latest company news, visit <a href=\"http:\/\/www.marriottnewscenter.com\/\" target=\"_blank\" rel=\"nofollow\">www.marriottnewscenter.com<\/a> and @MarriottIntl. <\/p>\n<p><b>Note on Forward-Looking Statements<\/b>: The statements about the expansion of the Westin Hotels &amp; Resorts hotel portfolio over the next five years and expected North American hotel openings by the end of 2017 are &#8220;forward-looking statements&#8221; within the meaning of U.S. federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in the most recent quarterly report on Form 10-Q that Marriott International, Inc. has filed with the U.S. Securities and Exchange Commission; any of which could cause actual results to differ materially from those expressed in or implied by those statements. Those statement is made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.<\/p>\n<p>Logo\u00a0&#8211; <a href=\"http:\/\/mma.prnewswire.com\/media\/431646\/Westin_Hotels_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/431646\/Westin_Hotels_Logo.jpg<\/a>\u00a0<br \/>Logo\u00a0&#8211; <a href=\"http:\/\/mma.prnewswire.com\/media\/458128\/Westin_Hotels_Lets_Rise.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/458128\/Westin_Hotels_Lets_Rise.jpg<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">BETHESDA, Md.<\/span>, <span class=\"xn-chron\">Jan. 17, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a href=\"http:\/\/www.starwoodhotels.com\/westin\/index.html\" target=\"_blank\" rel=\"nofollow\">Westin Hotels &amp; Resorts<\/a>, part of Marriott International, Inc. (NASDAQ: MAR), today unveiled its first global brand campaign in more than five years, taking on the disruptions, distractions and unpredictability of travel and empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-50278","post","type-post","status-publish","format-standard","hentry","category-viajes-y-turismo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/50278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=50278"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/50278\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=50278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=50278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=50278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}