{"id":51315,"date":"2017-03-14T13:15:00","date_gmt":"2017-03-14T12:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-olympusats-ceo-tom-mohler-emphasized-the-importance-of-understanding-the-target-audience-and-demographics-at-the-mff\/"},"modified":"2017-03-14T13:16:04","modified_gmt":"2017-03-14T17:16:04","slug":"tom-mohler-ceo-de-olympusat-enfatizo-la-importancia-de-comprender-a-la-audiencia-objetivo-y-las-caracteristicas-demograficas-en-el-festival-de-cine-de-miami","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/tom-mohler-ceo-de-olympusat-enfatizo-la-importancia-de-comprender-a-la-audiencia-objetivo-y-las-caracteristicas-demograficas-en-el-festival-de-cine-de-miami\/","title":{"rendered":"Olympusat&#8217;s CEO, Tom Mohler, Emphasized the Importance of Understanding the Target Audience and Demographics at the MFF"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WEST PALM BEACH, Florida<\/span>, <span class=\"xn-chron\">March 14, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Olympusat Inc., one of the largest independent media companies specializing in the ownership, distribution, production and technical services of Spanish- and English-language networks, was in attendance at the 34<sup>th<\/sup> edition of the <span class=\"xn-location\">Miami<\/span> Film Festival, where Olympusat&#8217;s CEO, <span class=\"xn-person\">Tom Mohler<\/span>, was chosen to participate on a panel discussion on <i>Producing in <span class=\"xn-location\">Florida<\/span> and Beyond<\/i>.<\/p>\n<p>On <span class=\"xn-chron\">Saturday, March 11, 2017<\/span>, Mr. Mohler joined a panel session among industry insiders to offer insight into the television ecosystem transition to Over-the-top (OTT) platforms, as well as the growing Hispanic audience preferences and demographics. <\/p>\n<p>&#8220;The industry is transitioning from linear channels to digital platforms. I believe this is a great opportunity for everyone within the TV and media industry, from filmmakers and storytellers to producers and distributors,&#8221; said Mr. Mohler. &#8220;Although these new opportunities don&#8217;t necessarily guarantee success, they give much more fluidity in getting the product to market.&#8221;<\/p>\n<p>During the discussion, Mr. Mohler also delved into the importance of producing and distributing more multicultural content that appeals to the Latin American community in <span class=\"xn-location\">the United States<\/span>, and highlighted the work that Olympusat&#8217;s networks, including <span class=\"xn-person\">Cine Mexicano<\/span>, are doing to promote and support Spanish-language cinema. <\/p>\n<p>&#8220;It&#8217;s important to evaluate the market, understand the target audience and plan accordingly. One of the reasons why <span class=\"xn-person\">Cine Mexicano<\/span> has been so successful, is because we were able to identify what type of content the Mexican community in <span class=\"xn-location\">the United States<\/span> is looking for,&#8221; added the executive. <\/p>\n<p>Moderated by <span class=\"xn-person\">Kevin Sharpley<\/span> \u2013 President and CEO of Kijik Multimedia Inc., The 5<sup>th<\/sup> edition of the <i>Producing in <span class=\"xn-location\">Florida<\/span> and Beyond<\/i> panel discussion in conjunction with CineVisun and BFMG took place at The Screening Room in <span class=\"xn-location\">Miami, Florida<\/span>. The event also featured industry experts&#8217; <span class=\"xn-person\">Andy Schefter<\/span>, <span class=\"xn-person\">Carlos Andres Cuervo<\/span>, <span class=\"xn-person\">Dean Lyon<\/span> and <span class=\"xn-person\">Shona Tuckman<\/span> who discussed the current opportunities and challenges facing production, distribution, computer graphics and visual effects. <\/p>\n<p>To learn more about Olympusat&#8217;s industry-leading efforts, please visit <a href=\"http:\/\/www.olympusat.com\/\" target=\"_blank\" rel=\"nofollow\"><i>olympusat.com<\/i><\/a>. <\/p>\n<p>Olympusat &#8211; Editorial Contact:<br \/>Jesus Pi\u00f1ango<br \/>561-249-5228<br \/><a href=\"mailto:jesus@olympusat.com\" target=\"_blank\" rel=\"nofollow\">jesus@olympusat.com<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">WEST PALM BEACH, Florida<\/span>, <span class=\"xn-chron\">March 14, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Olympusat Inc., one of the largest independent media companies specializing in the ownership, distribution, production and technical services of Spanish- and English-language networks, was in attendance at the 34<sup>th<\/sup> edition of the <span class=\"xn-location\">Miami<\/span> Film Festival, where Olympusat&#8217;s CEO, <span class=\"xn-person\">Tom Mohler<\/span>, was chosen to participate on a panel discussion on <i>Producing in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-51315","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/51315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=51315"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/51315\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=51315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=51315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=51315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}