{"id":51373,"date":"2017-03-16T19:41:00","date_gmt":"2017-03-16T17:20:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-allstate-mastercard-sprint-and-other-fortune-500-companies-join-portadas-new-sports-marketing-board\/"},"modified":"2017-03-16T19:42:08","modified_gmt":"2017-03-16T23:42:08","slug":"allstate-mastercard-sprint-y-otras-companias-de-la-lista-de-fortune-500-se-unen-a-la-nueva-junta-de-marketing-deportivo-de-portada","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/allstate-mastercard-sprint-y-otras-companias-de-la-lista-de-fortune-500-se-unen-a-la-nueva-junta-de-marketing-deportivo-de-portada\/","title":{"rendered":"Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada&#8217;s New Sports Marketing Board"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 16, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Portada (<a href=\"http:\/\/www.portada-online.com\/\" target=\"_blank\" rel=\"nofollow\">www.portada-online.com<\/a>), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. The announcement underscores Portada&#8217;s new commitment to serving the vibrant sports and soccer marketing sectors. <\/p>\n<p><b><u>Portada Sports Marketing Board Members<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-person\">John Alvarado<\/span>,<\/b> VP Brand Marketing, Crown Imports <\/li>\n<li><b><span class=\"xn-person\">Analia Benedetti<\/span>, <\/b>Director of Shopper Marketing and Multicultural, Kellogg <\/li>\n<li><b><span class=\"xn-person\">Ed Carias<\/span>,<\/b> Sr. Brand Manager, el Jimador Tequila &#8211; North American Region, <span class=\"xn-org\">Brown<\/span>-Forman <\/li>\n<li><b><span class=\"xn-person\">Ramiro Crespo<\/span>,<\/b> Multicultural Channel Strategy, Sprint <\/li>\n<li><b><span class=\"xn-person\">Jeff Garrant<\/span>,<\/b> Senior Partner, Director Sports &amp; Entertainment Marketing, Maxus <\/li>\n<li><b><span class=\"xn-person\">Jorge Inda Meza<\/span>,<\/b> Marketing Director Region West, Anheuser-Busch <\/li>\n<li><b><span class=\"xn-person\">Daniel Keats<\/span><\/b>, Director Sports and Sponsorships, Consumer Marketing, Allstate Insurance <\/li>\n<li><b><span class=\"xn-person\">Ivonne Kinser<\/span>,<\/b> AFM \u200eDirector Digital Strategy &amp; Innovation, Avocados from <span class=\"xn-location\">Mexico<\/span> <\/li>\n<li><b><span class=\"xn-person\">Michael Neuman<\/span>, <\/b>EVP, Managing Partner, Scout Sports and Entertainment <\/li>\n<li><b><span class=\"xn-person\">Felix Palau<\/span><\/b>, VP, Tecate, Heineken <\/li>\n<li><b>Mike Tasevsky,<\/b> SVP U.S. Sponsorship, MasterCard <\/li>\n<li><b><span class=\"xn-person\">Kymber Umana<\/span>,<\/b> \u200eHispanic Marketing Manager, Sprint<\/li>\n<\/ul>\n<p>As members of the Sports Marketing Board, these leaders and innovators will participate in Portada&#8217;s marquee events and provide thought leadership to Portada writers and researchers.<\/p>\n<p>&#8220;I am very excited to join the Portada&#8217;s Sports Marketing Board and contribute career insights to increase the amount of sports marketing content that they publish.\u00a0 They have assembled a very impressive group of industry leaders on their board and I am thrilled to collaborate with all of them,&#8221; says <span class=\"xn-person\">Michael Neuman<\/span>, the EVP and managing partner at Scout Sports and Entertainment.\u00a0<br \/><span class=\"xn-person\">Daniel Keats<\/span>, the Director of Sports and Sponsorships for consumer marketing at Allstate Insurance notes that &#8220;sports are a major passion point impacting consumers across all segments,&#8221; and that is important to have a specific focus on unique content, programming, and market intelligence when engaging consumers through this powerful medium.&#8221;<\/p>\n<p>&#8220;It is a real privilege to have the backing of this outstanding group of brand marketing and agency executives. This sports marketing board will be essential to our efforts to produce high-quality events and provide value for our partners and sponsors,&#8221; says <span class=\"xn-person\">Marcos Baer<\/span>, the publisher of Portada.\u00a0 &#8220;Due to their rapidly growing popularity among overall U.S. and multicultural audiences, we are substantially increasing our coverage of soccer and sports marketing,&#8221; Baer adds.<\/p>\n<p>\u00a0<b>COMPONENTS OF PORTADA&#8217;S SPORTS MARKETING PROGRAMMING<\/b><\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-chron\">March 29<\/span>:<\/b> Launch of Portada&#8217;s Sports Marketing site in Beta (<a href=\"https:\/\/www.portada-online.com\/sports-marketing\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/sports-marketing\/)<\/a> <\/li>\n<li><b><span class=\"xn-chron\">April 4<\/span>:<\/b> Online release of Portada&#8217;s Multicultural Thought Leadership Supplement in partnership with the Association of National Advertisers (ANA) <\/li>\n<li><b>April-<span class=\"xn-chron\">May 2017<\/span>:<\/b> The 2018 Soccer World Cup Golazo Marketing Pitch Contest <\/li>\n<li><b><span class=\"xn-chron\">June 7<\/span>:<\/b> Sports Marketing Platform Launch Party and Webinar at the PortadaLat conference, <span class=\"xn-org\">Miami<\/span>: <a href=\"https:\/\/www.portada-online.com\/events\/portadalat\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/portadalat\/<\/a> <\/li>\n<li><b><span class=\"xn-chron\">September 13<\/span>:<\/b> 2017 Sports Marketing Forum, NYC (<a href=\"https:\/\/www.portada-online.com\/events\/hispanic-forum\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/hispanic-forum\/<\/a>)<\/li>\n<\/ul>\n<p><b>SUBSCRIBE TO PORTADA&#8217;S DAILY SPORTS MARKETING E-LETTER (FREE):<\/b><b><br \/><\/b><a href=\"https:\/\/www.portada-online.com\/2017\/03\/07\/sports-marketing-e-letter\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.portada-online.com\/2017\/03\/07\/sports-marketing-e-letter\/<\/a> <\/p>\n<p>For information on sponsorship opportunities and other creative ways to align your brand with Portada&#8217;s Sports Marketing Platform, please reach out to Director of Sales and Marketing, <span class=\"xn-person\">Kelley Eberhardt<\/span> at <a href=\"mailto:kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">kelley@portada-online.com<\/a>.<\/p>\n<p>Twitter: <a href=\"https:\/\/twitter.com\/portada_online\" target=\"_blank\" rel=\"nofollow\">@portada_online<\/a>\u00a0 <br \/>Facebook: <a href=\"https:\/\/www.facebook.com\/portada\/\" target=\"_blank\" rel=\"nofollow\">@portada<\/a>\u00a0 (<a href=\"https:\/\/www.facebook.com\/portada\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/portada\/<\/a>)\u00a0 <br \/>Join on LinkedIn: <a href=\"https:\/\/www.linkedin.com\/groups\/2026937\" target=\"_blank\" rel=\"nofollow\">Portada&#8217;s Cross-Cultural Marketing Discussion Group<\/a>\u00a0 (<a href=\"https:\/\/www.linkedin.com\/groups\/2026937)\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.linkedin.com\/groups\/2026937)<\/a><\/p>\n<p><b>Contact Information: <br \/><\/b><span class=\"xn-person\">Kelley Eberhardt<\/span><br \/>Director of Sales and Marketing, Portada<br \/>Email: <a href=\"mailto:Kelley@portada-online.com\" target=\"_blank\" rel=\"nofollow\">Kelley@portada-online.com<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 16, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Portada (<a href=\"http:\/\/www.portada-online.com\/\" target=\"_blank\" rel=\"nofollow\">www.portada-online.com<\/a>), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. The announcement underscores Portada&#8217;s new commitment to serving the vibrant sports and soccer marketing sectors. <\/p>\n<p><b><u>Portada Sports Marketing Board&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-51373","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/51373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=51373"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/51373\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=51373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=51373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=51373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}