{"id":51581,"date":"2017-03-29T13:49:00","date_gmt":"2017-03-29T17:49:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-spanish-broadcasting-system-digital-audio-ad-cpms-grow-more-than-50-in-wideorbit-programmatic-pilot\/"},"modified":"2017-03-29T13:49:00","modified_gmt":"2017-03-29T17:49:00","slug":"english-spanish-broadcasting-system-digital-audio-ad-cpms-grow-more-than-50-in-wideorbit-programmatic-pilot","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-spanish-broadcasting-system-digital-audio-ad-cpms-grow-more-than-50-in-wideorbit-programmatic-pilot\/","title":{"rendered":"Spanish Broadcasting System Digital Audio Ad CPMs Grow More Than 50% in WideOrbit Programmatic Pilot"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN FRANCISCO<\/span>, <span class=\"xn-chron\">March 29, 2017<\/span> \u00ad\/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a href=\"http:\/\/www.wideorbit.com\/\" target=\"_blank\" rel=\"nofollow\">WideOrbit Inc<\/a>., the media platform for connecting ads and audiences everywhere, said today that Spanish Broadcasting System (SBS) experienced CPM growth of more than 50% and increased demand for digital audio advertising inventory as a result of participating in WideOrbit&#8217;s <i>WO Programmatic Digital Audio<\/i> platform.<\/p>\n<div id=\"prni_dvprnejpg6af4left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg6af4left\" title=\"Spanish Broadcasting System Digital Audio Ad CPMs Grow More Than 50% in WideOrbit Programmatic Pilot\" border=\"0\" alt=\"Spanish Broadcasting System Digital Audio Ad CPMs Grow More Than 50% in WideOrbit Programmatic Pilot\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/483891\/WideOrbit_Logo.jpg\"\/><\/div>\n<p>The results were drawn from a three-month pilot program that ran from <span class=\"xn-chron\">December 5, 2016<\/span> through <span class=\"xn-chron\">March 5, 2017<\/span>.<\/p>\n<p>&#8220;While we expected to see CPM growth for our digital audio ad inventory, we were pleasantly surprised to see an increase of more than 50%,&#8221; said <span class=\"xn-person\">Eric Garcia<\/span>, General Manager, Radio Revenue Chief at Spanish Broadcasting System. &#8220;Programmatic also had a halo-effect on our other inventory because the business intelligence from programmatic bidding informs pricing for our direct sold, and partner-sold spots.&#8221;<\/p>\n<p>Garcia continued, &#8220;Our philosophy is that it&#8217;s inevitable that a significant portion of our advertising transactions will be programmatic. We have embraced programmatic technology from its inception and expect it to help us drive revenue and tighten our inventory control.&#8221;<\/p>\n<p>&#8220;SBS&#8217;s pilot results show the power of programmatic platforms to help radio broadcasters and audio pureplays realize the value of their digital inventory,&#8221; said <span class=\"xn-person\">Ian Ferreira<\/span>, Executive Vice President, Programmatic at WideOrbit. &#8220;While we can&#8217;t guarantee that every media company will enjoy this level of pricing growth, there&#8217;s little doubt that opening a programmatic demand channel will benefit media owners as advertisers turn to data-driven solutions for pinpointing listeners with attractive attributes.&#8221;<\/p>\n<p><i>WO Programmatic Digital Audio<\/i> enables participating media companies to employ a variety of marketplace styles to avail inventory and execute automated advertising transactions. <\/p>\n<p>In the &#8220;open marketplace&#8221; model, media companies avail digital audio advertising inventory through WideOrbit&#8217;s <i>WO Streaming<\/i> digital audio platform. Like other real-time buying (RTB) digital display or video exchange, ad buying demand partners can use any data source to evaluate and secure spots offered through the platform.<\/p>\n<p>Participating media companies are not required to reserve inventory for programmatic channels. This assures that they have operational flexibility to fulfill requests for premium inventory from direct sales and outside representatives, while enabling unsold inventory to be monetized through programmatic channels.<\/p>\n<p><i>WO Programmatic Digital Audio<\/i> also supports a &#8220;programmatic direct&#8221; buying model, in which ad sellers can invite selected ad buyers to transact on the platform within established business terms.\u00a0<\/p>\n<p><b>About WideOrbit <br \/><\/b><a href=\"http:\/\/wideorbit.com\/\" target=\"_blank\" rel=\"nofollow\"><b>WideOrbit<\/b><\/a>\u00a0is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,200 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in <span class=\"xn-location\">San Francisco<\/span> with offices across <span class=\"xn-location\">the United States<\/span> as well as in <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">Paris<\/span> and <span class=\"xn-location\">Gothenburg, Sweden<\/span>.<\/p>\n<p><b>About Spanish Broadcasting System, Inc.<\/b><\/p>\n<p>Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">Miami<\/span>, <span class=\"xn-location\">Chicago<\/span>, <span class=\"xn-location\">San Francisco<\/span> and <span class=\"xn-location\">Puerto Rico<\/span>, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and <span class=\"xn-location\">Puerto Rico<\/span>. SBS also produces live concerts and events and owns multiple bilingual websites, including <a href=\"http:\/\/www.lamusica.com\/\" target=\"_blank\" rel=\"nofollow\">www.LaMusica.com<\/a>,\u00a0an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at <a href=\"http:\/\/www.spanishbroadcasting.com\/\" target=\"_blank\" rel=\"nofollow\">www.spanishbroadcasting.com<\/a>. <\/p>\n<p><i>WideOrbit<sup>\u00ae<\/sup> and the WideOrbit logo<sup>\u00ae<\/sup> are among the trademarks of WideOrbit. Other trademarks belong to their respective owners. WideOrbit reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for errors that may appear in this document. <sup>\u00a9<\/sup>2017 WideOrbit Inc. All rights reserved.<\/i><\/p>\n<p><b>Press Contact:<\/b><b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/b><\/p>\n<p><span class=\"xn-person\">Shawn Roberts<\/span><br \/><a href=\"mailto:sroberts@wideorbit.com\" target=\"_blank\" rel=\"nofollow\">sroberts@wideorbit.com<\/a>\u00a0<br \/>+1.510.397.8743<\/p>\n<p><span class=\"xn-person\">Vladimir Gomez<\/span> <br \/>Director of Communications &amp; National Promotions <br \/><a href=\"mailto:vgomez@sbscorporate.com\" target=\"_blank\" rel=\"nofollow\">vgomez@sbscorporate.com<\/a> \u00a0<br \/>(786) 470-1644 <\/p>\n<p><span class=\"xn-person\">Brad Edwards<\/span> <br \/>Brainerd Communicators, Inc. <br \/><a href=\"mailto:edwards@braincomm.com\" target=\"_blank\" rel=\"nofollow\">edwards@braincomm.com<\/a> \u00a0<br \/>(212) 986-6667<\/p>\n<div id=\"prni_dvprnejpg5ec6left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg5ec6left\" title=\"Spanish Broadcasting System Inc. logo.\" border=\"0\" alt=\"Spanish Broadcasting System Inc. logo.\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/460768\/spanish_broadcasting_system_inc__logo.jpg\"\/><\/div>\n<p>Logo &#8211; <a href=\"http:\/\/mma.prnewswire.com\/media\/483891\/WideOrbit_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/483891\/WideOrbit_Logo.jpg<\/a><\/p>\n<p>Logo &#8211; <a href=\"http:\/\/mma.prnewswire.com\/media\/460768\/spanish_broadcasting_system_inc__logo.jpg\" target=\"_blank\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/460768\/spanish_broadcasting_system_inc__logo.jpg<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN FRANCISCO<\/span>, <span class=\"xn-chron\">March 29, 2017<\/span> \u00ad\/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a href=\"http:\/\/www.wideorbit.com\/\" target=\"_blank\" rel=\"nofollow\">WideOrbit Inc<\/a>., the media platform for connecting ads and audiences everywhere, said today that Spanish Broadcasting System (SBS) experienced CPM growth of more than 50% and increased demand for digital audio advertising inventory as a result of participating in WideOrbit&#8217;s <i>WO Programmatic Digital Audio<\/i> platform.<\/p>\n<p>&lt;div id=&quot;prni_dvprnejpg6af4left&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":51582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-51581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/51581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=51581"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/51581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/51582"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=51581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=51581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=51581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}