{"id":52046,"date":"2017-04-21T07:24:00","date_gmt":"2017-04-19T11:24:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-bleach-like-a-boss-cloralen-launches-brand-campaign-for-revolutionary-new-splash-free-bleach-gel\/"},"modified":"2017-04-21T07:26:05","modified_gmt":"2017-04-21T11:26:05","slug":"bleach-like-a-boss-cloralen-lanza-campana-de-marca-para-su-nuevo-y-revolucionario-splash-free-cloro-en-gel","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/bleach-like-a-boss-cloralen-lanza-campana-de-marca-para-su-nuevo-y-revolucionario-splash-free-cloro-en-gel\/","title":{"rendered":"Bleach Like A Boss &#8212; CLORALEN\u00ae Launches Brand Campaign For Revolutionary New Splash-Free\u2122 Bleach Gel"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">April 19, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0CLORALEN\u00ae today announced the launch of a brand campaign for CLORALEN\u00ae&#8217;s new Platinum\u2122 Bleach Liquid Gel in partnership with Cavalry Agency based in <span class=\"xn-location\">Chicago<\/span>. The product was inspired by consumers wanting the cleaning power of bleach without the headaches of splashing.\u00a0\u00a0&#8220;We conducted extensive research with consumers and learned that homemakers have an out-of-control feeling when using bleach,&#8221; says <span class=\"xn-person\">Andres Supelano<\/span>, Brand Manager for CLORALEN\u00ae. &#8220;We took this challenge seriously and are excited to bring consumers the first new form of liquid bleach in decades\u2014a gel.\u00a0 In fact, we&#8217;ve created an entirely new product category.&#8221;\u00a0\u00a0\u00a0 <\/p>\n<div id=\"prni_dvprnevidb708left\" title=\"Bleach Like A Boss -- CLORALEN\u00ae Launches Brand Campaign For Revolutionary New Splash-Free\u2122 Bleach Gel. &#13;&#10;The product was inspired by consumers wanting the cleaning power of bleach without the headaches of splashing.\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><object id=\"prnevidb708left\" name=\"prnevidb708left\" width=\"512\" height=\"288\" align=\"middle\" data=\"http:\/\/www.youtube.com\/embed\/J5_dgCviUWI\"><\/object><\/div>\n<p><i>Bleach Like A Boss<\/i>, the campaign&#8217;s spirited theme, pledges users of Platinum\u2122 Bleach Liquid Gel will now be in control when doing laundry and cleaning.\u00a0 Pointed headlines underscore the benefits of Splash-Free\u2122 gel: <i>hit the spot without a splash; get a grip on laundry day; and no sass, no splash<\/i>. \u00a0The ad content highlights the value of a Splash-Free\u2122 formula with a safe pour spout and Easy-Grip\u2122 ergonomic handle.<\/p>\n<p>The CLORALEN\u00ae Platinum\u2122 product and the Bleach Like a Boss campaign rolls out just in time for Spring Cleaning season. The campaign will execute a multifaceted media strategy to engage with homemakers in major markets throughout the U.S. Product demonstrations can be seen on YouTube, Facebook and Instagram. Radio spots will intro songs on Spotify. The public can share their new Platinum\u2122 Gel cleaning experiences on social media.<\/p>\n<p>Consumers can find CLORALEN\u00ae Platinum\u2122 Liquid Bleach Gel at select Walmart stores. Visit online <a target=\"_blank\" href=\"http:\/\/www.cloralen.com\/store-locator\/\" rel=\"nofollow\">Store Locator<\/a>.\u00a0 <\/p>\n<p>The CLORALEN\u00ae family of products have faithfully served consumers for decades to better clean household surfaces, bathrooms and laundry.\u00a0 Flagship products include: 3-in-1 Power Bleach, Stain Remover &amp; Color Protection, Bathroom Cleaner with Bleach and Multipurpose Cleaner with Bleach. Color safe bleach, chlorine bleach and bleach cleaners help kill germs and make cleaning go easier and faster. Products come in a variety of scents. <a target=\"_blank\" href=\"http:\/\/www.cloralen.com\/\" rel=\"nofollow\">Cloralen.com<\/a><\/p>\n<p><b>About AlEn <span class=\"xn-location\">USA<\/span><\/b><\/p>\n<p>AlEn <span class=\"xn-location\">USA<\/span> is a household cleaning and laundry products company headquartered in <span class=\"xn-location\">Houston<\/span>, Texas.\u00a0 Its portfolio of brands include CLORALEN\u00ae, ENSUE\u00d1O\u00ae, PINALEN\u00ae, PINOL\u00ae, FLASH\u00ae, Xtra-Pine \u00ae, Pine-o-Pine\u00ae. AlEn&#8217;s strong manufacturing base comprises multiple products: bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment. <a target=\"_blank\" href=\"http:\/\/www.alenusa.com\/\" rel=\"nofollow\">AlEnusa.com<\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UCHQI6xPXDTJa0WTvkv51eyA\" rel=\"nofollow\"><b>YouTube<\/b><\/a><b>, <\/b><a target=\"_blank\" href=\"http:\/\/www.facebook.com\/CLORALEN\" rel=\"nofollow\"><b>Facebook<\/b><\/a><b>, <\/b><a target=\"_blank\" href=\"http:\/\/www.instagram.com\/CLORALEN\" rel=\"nofollow\"><b>Instagram<\/b><\/a>\u00a0<\/p>\n<p><a target=\"_blank\" href=\"mailto:Brian.Dews@alenusa.com\" rel=\"nofollow\">Brian.Dews@alenusa.com<\/a> \u00a0<br \/>832.484.1508 x5010 <\/p>\n<p>Video &#8211; <a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=J5_dgCviUWI\" rel=\"nofollow\">http:\/\/www.youtube.com\/watch?v=J5_dgCviUWI<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">April 19, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0CLORALEN\u00ae today announced the launch of a brand campaign for CLORALEN\u00ae&#8217;s new Platinum\u2122 Bleach Liquid Gel in partnership with Cavalry Agency based in <span class=\"xn-location\">Chicago<\/span>. The product was inspired by consumers wanting the cleaning power of bleach without the headaches of splashing.\u00a0\u00a0&#8220;We conducted extensive research with consumers and learned that homemakers have an out-of-control feeling when using bleach,&#8221; says &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-52046","post","type-post","status-publish","format-standard","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=52046"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52046\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=52046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=52046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=52046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}