{"id":52089,"date":"2017-04-20T09:14:00","date_gmt":"2017-04-20T13:13:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/sylvester-stallone-y-canelo-alvarez-intercambian-golpes-de-boxeo-verbales-en-la-mas-reciente-campana-de-tecate-born-bold\/"},"modified":"2017-04-20T09:16:07","modified_gmt":"2017-04-20T13:16:07","slug":"sylvester-stallone-y-canelo-alvarez-intercambian-golpes-de-boxeo-verbales-en-la-mas-reciente-campana-de-tecate-born-bold","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/sylvester-stallone-y-canelo-alvarez-intercambian-golpes-de-boxeo-verbales-en-la-mas-reciente-campana-de-tecate-born-bold\/","title":{"rendered":"Sylvester Stallone And Canelo Alvarez Trade Verbal Jabs In Tecate&#8217;s Latest &#8220;Born Bold&#8221; Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, <a target=\"_blank\" href=\"https:\/\/tecatebeerusa.com\/home\" rel=\"nofollow\">Tecate<\/a>, the Mexican beer with bold flavor, announced the latest evolution of its successful multiyear &#8220;Born Bold&#8221; advertising campaign, featuring the addition of legendary actor, <span class=\"xn-person\">Sylvester Stallone<\/span>.<\/p>\n<div id=\"prni_dvprnevid9f8dleft\" title=\"\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><object id=\"prnevid9f8dleft\" name=\"prnevid9f8dleft\" width=\"512\" height=\"288\" align=\"middle\" data=\"https:\/\/www.youtube.com\/embed\/SYgD3ZQjTzk\"><\/object><\/div>\n<p>Debuting alongside Mexican super fighter <span class=\"xn-person\">Canelo Alvarez<\/span>, who reprises his role following last year&#8217;s &#8220;<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=89xIZTWZ2x0\" rel=\"nofollow\">Flashy<\/a>,&#8221; Stallone and Canelo will be placed in multiple scenarios throughout the two 30-second spots entitled &#8220;<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=_H7WM07husE\" rel=\"nofollow\">Beehive:BBQ<\/a>&#8221; and &#8220;<a target=\"_blank\" href=\"https:\/\/youtu.be\/51VcfmVMJIU\" rel=\"nofollow\">Belt:Tub<\/a>,&#8221; with the screen icon and star fighter humorously challenging each other to <i>be bolder<\/i>. The two will be featured alongside Tecate&#8217;s Black Eagle, who continues his iconic role as the brand&#8217;s symbol of masculinity and connection to its bi-cultural Hispanic consumer.<\/p>\n<p>&#8220;<span class=\"xn-person\">Sylvester Stallone<\/span> has a lifelong connection to boxing and continues to build a career as a symbol for masculinity, which resonates particularly well with Tecate&#8217;s bold, bi-cultural consumer,&#8221; said <span class=\"xn-person\">Belen Pamukoff<\/span>, Brand Director, Tecate. &#8220;In these new spots, our mission was to capture the comradery between Stallone as a masculine, legendary actor and Canelo as a real life boxing champion, while further fueling the inherit bold swagger of these superstars.&#8221;<\/p>\n<p>The commercials, created by Tecate and N\u00f3mades, will be part of a refreshed 37-week campaign, and will debut on national broadcast and online on <span class=\"xn-chron\">April 20<\/span>, with heavy promotion leading into Canelo&#8217;s first fight of 2017 with <span class=\"xn-person\">Julio Cesar Chavez Jr.<\/span> on <span class=\"xn-chron\">May 6<\/span><sup>th<\/sup> in <span class=\"xn-location\">Las Vegas<\/span>. The campaign will also include PR, digital content across social channels, and OOH in the form of prize card point-of-sale materials at the retail level.<\/p>\n<p>&#8220;Our relationship with Sly is a couple of years old given we&#8217;d worked with him for Tecate in <span class=\"xn-location\">Mexico<\/span>,&#8221; said <span class=\"xn-person\">Pablo Batlle<\/span>, CCO, N\u00f3mades. &#8220;The challenge here was to find the real voice of this collaboration in the American market. We think that we achieved a new approach that is relevant to the bi-cultural Hispanic consumer and to the Born Bold concept.&#8221;<\/p>\n<p>Since the official debut of the &#8220;Born Bold&#8221; advertising campaign in 2015, Tecate Light has made waves throughout the industry, becoming the <a target=\"_blank\" href=\"http:\/\/www.prnewswire.com\/news-releases\/tecate-light-emerges-as-the-fastest-growing-light-beer-in-the-us-versus-its-competitors-1-prepares-to-soar-to-new-heights-with-national-distribution-new-cans-and-campaign-300248828.html\" rel=\"nofollow\">fastest growing light beer in the US versus our competitors<\/a> and introducing the incredibly successful <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Bev4NZEFsCQ\" rel=\"nofollow\">#TecateBeerWall<\/a> spot late last year \u2013 timed to the first and second Presidential debates.<\/p>\n<p>For additional details on Tecate&#8217;s &#8220;Born Bold&#8221; campaign, or to speak with a Tecate representative about the brand, please contact BRAYA at <a href=\"mailto:HUSA@BRAYAUS.com\" rel=\"nofollow\">HUSA@BRAYAUS.com<\/a>.<\/p>\n<p><b>About HEINEKEN <span class=\"xn-location\">USA<\/span><br \/><\/b>HEINEKEN <span class=\"xn-location\">USA<\/span> Inc., the nation&#8217;s leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world&#8217;s most international brewer. Core brands imported into the U.S. are Heineken\u00ae, the world&#8217;s most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN <span class=\"xn-location\">USA<\/span> also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter\u00a0<a target=\"_blank\" href=\"https:\/\/twitter.com\/HeinekenUSACorp\" rel=\"nofollow\">@HeinekenUSACorp<\/a>, or visit\u00a0<a target=\"_blank\" href=\"http:\/\/heinekenusa.com\/\" rel=\"nofollow\">HEINEKENUSA.com<\/a>. <\/p>\n<div id=\"prni_dvprnejpgab84left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpgab84left\" title=\"Tecate_Logo\" border=\"0\" alt=\"Tecate_Logo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/335003\/Tecate_Logo.jpg\"\/><\/div>\n<p>Video &#8211; <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=SYgD3ZQjTzk&amp;feature=youtu.be\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=SYgD3ZQjTzk&amp;feature=youtu.be<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/335003\/Tecate_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/335003\/Tecate_Logo.jpg<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, <a target=\"_blank\" href=\"https:\/\/tecatebeerusa.com\/home\" rel=\"nofollow\">Tecate<\/a>, the Mexican beer with bold flavor, announced the latest evolution of its successful multiyear &#8220;Born Bold&#8221; advertising campaign, featuring the addition of legendary actor, <span class=\"xn-person\">Sylvester Stallone<\/span>.<\/p>\n<div id=\"prni_dvprnevid9f8dleft\" title=\"\">&lt;object id=&quot;prnevid9f8dleft&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-52089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=52089"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/52090"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=52089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=52089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=52089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}