{"id":52099,"date":"2017-04-20T11:30:00","date_gmt":"2017-04-20T15:30:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-mazda-announces-appointment-of-dino-bernacchi-as-chief-marketing-officer-for-u-s-operations\/"},"modified":"2017-04-20T11:32:49","modified_gmt":"2017-04-20T15:32:49","slug":"mazda-anuncia-nombramiento-de-dino-bernacchi-como-director-de-marketing-para-las-operaciones-en-los-estados-unidos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/mazda-anuncia-nombramiento-de-dino-bernacchi-como-director-de-marketing-para-las-operaciones-en-los-estados-unidos\/","title":{"rendered":"Mazda Announces Appointment of Dino Bernacchi as Chief Marketing Officer for U.S. Operations"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, California<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Mazda North American Operations (MNAO) today announced the appointment of <span class=\"xn-person\">Dino Bernacchi<\/span>, 47, to the newly created role of Chief Marketing Officer (CMO) for the company&#8217;s U.S. operations.\u00a0 Based at the company&#8217;s <span class=\"xn-location\">Irvine, Calif.<\/span> Headquarters office, Bernacchi will report to MNAO president and CEO, as well as Mazda Motor Company&#8217;s global CMO, <span class=\"xn-person\">Masahiro Moro<\/span>.\u00a0 Bernacchi&#8217;s appointment is effective on <span class=\"xn-chron\">May 1<\/span>, 2017.\u00a0 <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/492142\/Mazda_North_American_Operations_Dino_Bernacchi_CMO___Photo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/492142\/Mazda_North_American_Operations_Dino_Bernacchi_CMO___Photo.jpg<\/a> <\/p>\n<p>In this new role, Bernacchi will oversee all aspects of brand communications for Mazda in the U.S.\u00a0 Specifically, he will be tasked with examining every touch point that affects a customer&#8217;s interaction with Mazda, from the earliest discovery phase of new-car shopping, through the research and purchase, to ownership and ultimately through to repurchase, and developing an overarching strategy to deliver clear, precise, consistent messages that support the Mazda Premium brand vision.\u00a0 His responsibility will be more than conventional marketing, and <span class=\"xn-person\">Russell Wager<\/span>, currently VP, Marketing, who will report to Bernacchi, will continue to oversee Mazda&#8217;s external communications activities.<\/p>\n<p>In addition, Bernacchi will have responsibility for the design, development, and execution of the strategies and processes required to deliver Mazda messaging in the ever-evolving multi-channel world; enhance customer engagement with Mazda; and respond to accelerating changes in technological and digital innovation and rapidly changing consumer behavior.<\/p>\n<p>&#8220;The need to hone our company&#8217;s focus as a provider of exceptional customer experiences at every touchpoint with our brand, through our communications, with our vehicles and handled by our network of Mazda dealerships, has never been more clear,&#8221; said Moro regarding why the addition of a CMO to the MNAO team is critical to the company&#8217;s future success in the U.S.\u00a0 &#8220;As customer tastes and expectations change, and Mazda moves itself to a new, more premium, position in the industry, it is critical that Mazda be laser-focused in our approach to how we tell our proud brand story at every touchpoint in the customer&#8217;s journey with us.\u00a0 Dino&#8217;s leadership experience in doing exactly that in the past is why he is perfectly suited for this role at Mazda.&#8221;<\/p>\n<p>Bernacchi joins MNAO with 23 years of experience in marketing communications, and proven successes in telling compelling brand stories in order to capture customers&#8217; interests, ultimately leading to brand and sales successes.\u00a0 He has worked on both the agency, supplier and in-house aspects of the communications business, with skills honed at Campbell-Ewald Advertising, Visteon, General Motors and, most recently, as marketing director at Harley-Davidson Motor Company.<\/p>\n<p>Mazda North American Operations is headquartered in <span class=\"xn-location\">Irvine, California<\/span>, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Mexico<\/span> through more than 600 dealers. Operations in <span class=\"xn-location\">Mexico<\/span> are managed by Mazda Motor de <span class=\"xn-location\">Mexico<\/span> in <span class=\"xn-location\">Mexico City<\/span>. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at <a target=\"_blank\" href=\"http:\/\/insidemazda.mazdausa.com\/Newsroom\" rel=\"nofollow\">InsideMazda.MazdaUSA.com\/Newsroom<\/a>. <\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpg58ableft\"><img decoding=\"async\" id=\"prnejpg58ableft\" title=\"mazda_north_american_operations_logo\" border=\"0\" alt=\"mazda_north_american_operations_logo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/53154\/mazda_north_american_operations_logo.jpg \"\/><\/div>\n<p>\u00a0<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/53154\/mazda_north_american_operations_logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/53154\/mazda_north_american_operations_logo.jpg<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, California<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Mazda North American Operations (MNAO) today announced the appointment of <span class=\"xn-person\">Dino Bernacchi<\/span>, 47, to the newly created role of Chief Marketing Officer (CMO) for the company&#8217;s U.S. operations.\u00a0 Based at the company&#8217;s <span class=\"xn-location\">Irvine, Calif.<\/span> Headquarters office, Bernacchi will report to MNAO president and CEO, as well as Mazda Motor Company&#8217;s global CMO, &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-52099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=52099"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/52100"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=52099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=52099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=52099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}