{"id":52103,"date":"2017-04-20T17:26:00","date_gmt":"2017-04-20T17:20:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-cmo-of-pepsi-latin-america-to-present-keynote-at-9th-annual-portadalat-conference\/"},"modified":"2017-04-20T17:28:12","modified_gmt":"2017-04-20T21:28:12","slug":"el-cmo-de-pepsi-america-latina-pronunciara-el-discurso-inaugural-de-la-9a-edicion-de-la-conferencia-anual-portadalat","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-cmo-de-pepsi-america-latina-pronunciara-el-discurso-inaugural-de-la-9a-edicion-de-la-conferencia-anual-portadalat\/","title":{"rendered":"CMO of Pepsi Latin America to Present Keynote at 9th Annual PortadaLat Conference"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, <span class=\"xn-location\">Latin America<\/span> will present the keynote speech at Portada&#8217;s 9<sup>th<\/sup> Annual PortadaLat Conference to take place on <span class=\"xn-chron\">June 7-8<\/span>, in <span class=\"xn-location\">Miami<\/span>. <b>Register now at early bird ticket rate, deadline is <span class=\"xn-chron\">Friday April 21<\/span>:<\/b> <a target=\"_blank\" href=\"http:\/\/www.portada-online.com\/events\/portadalat\/#Register\" rel=\"nofollow\">www.portada-online.com\/events\/portadalat\/#Register<\/a> <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/492451\/PortadaLat_2017_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/492451\/PortadaLat_2017_Logo.jpg<\/a> <\/p>\n<p><b>KEYNOTE: How Innovation Shapes Pepsico&#8217;s Latin American Marketing Strategy<\/b><\/p>\n<p>The PepsiCo Beverages, Latin America CMO will share his insights on the view from the top, discussing how and why his company is entering into new territories in brand innovation to engage the Latin American consumer. Arias-Nath will also highlight the role of content marketing in Pepsico&#8217;s Latin American marketing strategy.<\/p>\n<p><span class=\"xn-person\">Ricardo Arias-Nath<\/span> leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks. He has over 20 years of experience in marketing for FMCG, Media and Entertainment and Financial\/Technology services industries. Arias-Nath initiated his career at the Procter &amp; Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT. <\/p>\n<p>&#8220;We are thrilled to announce\u00a0PepsiCo Beverages, <span class=\"xn-location\">Latin America&#8217;s<\/span> <span class=\"xn-person\">Ricardo Arias-Nath<\/span> keynoting the Conference,&#8221; says\u00a0Marcos Baer, publisher of Portada. &#8220;Attendees from all over\u00a0Latin America\u00a0and the U.S. will profit from Arias-Nath&#8217;s insight on new territories in brand innovation to engage the consumer,&#8221; Baer adds. \u00a0In its ninth annual edition, the 2017 PortadaLat Conference will be a two-day event connecting a unique set of key decision makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more. <b>Registration for the early bird promotion expires this <span class=\"xn-chron\">Friday April 21<\/span>:<\/b> <a target=\"_blank\" href=\"http:\/\/www.portada-online.com\/events\/portadalat\/#Register\" rel=\"nofollow\">www.portada-online.com\/events\/portadalat\/#Register<\/a> <\/p>\n<p><b>Agenda Highlights for PortadaLat 2017<\/b><b><br \/><\/b>Check out the full agenda here: <a target=\"_blank\" href=\"https:\/\/www.portada-online.com\/events\/portadalat\/#Agenda\" rel=\"nofollow\">www.portada-online.com\/events\/portadalat\/#Agenda<\/a>.<br \/>Top-notch marketers and game changers from all over\u00a0the U.S. and <span class=\"xn-location\">Latin America<\/span> will provide key-insights on topics including:<\/p>\n<ul type=\"disc\">\n<li><b>Leveraging travel-related content for multicultural and Hispanic audiences presented by Trivago<\/b>\n<\/li>\n<li><b>KEYNOTE:<\/b> <span class=\"xn-person\">Gary Milner<\/span>, Director, Global Digital Marketing at Lenovo presents 10 keys to digital success and provides insight on: Why programmatic is at the crux of modern marketing, DMPs as effective tools for Millennial targeting, How the marketing tech industry can improve ad transparency\n<\/li>\n<li><b>THE HOTEL OF THE FUTURE:<\/b> How innovators are using the latest technology to shape the hotel of the future through VR, the IoT, and connected experiences.\n<\/li>\n<li><b>HOSPITALITY MARKETING:<\/b> Three major hotel brands share insight on how the hotel of the future will impact the hospitality business&#8217;s marketing priorities.\n<\/li>\n<li><b>HOW TECH IS REDEFINING LUXURY AND TRAVEL SERVICES:<\/b> Personalizing customer experience, Segmentation: How to cater to demographics with different tastes, Is virtual reality a game changer? How successful tech partnerships can add substantial value to your business\n<\/li>\n<li><b>MARKETING TECH INNOVATOR SHOWCASE:<\/b> The programmatic and connected TV revolutions\n<\/li>\n<li><b>SPORTS CONTENT:<\/b> A key driver to connect with Latin Audiences\n<\/li>\n<li><b>E-COMMERCE AND BRAND INNOVATION:<\/b> E-Commerce Acceleration Plans\n<\/li>\n<li><b>MARKETING THE <span class=\"xn-location\">MIAMI<\/span> BRAND:<\/b> Leading professionals from <span class=\"xn-location\">Miami&#8217;s<\/span> five main industries discuss their customer experience and marketing goals<\/li>\n<\/ul>\n<p><b><u>Confirmed Thought Leaders at PortadaLat 2017:<br \/><\/u><\/b>&#8211; <b><span class=\"xn-person\">Ricardo Arias-Nath<\/span><\/b>, Chief Marketing Officer,\u00a0Latin America,<b>\u00a0PepsiCo\u00a0<\/b><b>Beverages<br \/><\/b><b>&#8211; <span class=\"xn-person\">Gary Milner<\/span>,<\/b> Director, Global Digital Marketing,<b>\u00a0Lenovo\u00a0<br \/><\/b><b>&#8211;\u00a0Luis Perillo,<\/b> VP, Sales &amp; Marketing,\u00a0Caribbean\u00a0&amp;\u00a0Latin America<b>, Hilton\u00a0<br \/><\/b><b>&#8211; Diana Plazas<\/b>, VP of Brand, Marketing and Digital<b>, Marriott\u00a0<br \/><\/b><b>&#8211; Claudio Zboznovits<\/b>, VP of Global Sales &amp; Business Development,<b>\u00a0Am Resorts\u00a0<br \/><\/b><b>&#8211;<\/b> <b>Ricardo P\u00e9rez Baez<\/b>, Global Marketing Communications Director,\u00a0<b>Grupo Bimbo\u00a0<br \/><\/b><b>&#8211; Montserrat Santaella<\/b>, Senior Marketing Manager,<b>\u00a0Grupo Posadas\u00a0<br \/><\/b><b>&#8211;<\/b>\u00a0<b><span class=\"xn-person\">Rafael Lopez de Azua<\/span><\/b>, Head of Media &amp; Digital LATAM,\u00a0<b>Coty Inc.\u00a0<br \/><\/b><b>&#8211; <span class=\"xn-person\">Carlos Espindola<\/span><\/b>, E-Hub Manager, <span class=\"xn-location\">Latin America<\/span>, <b>3M\u00a0\u00a0<br \/>&#8211;<\/b> <b><span class=\"xn-person\">Mike Tasevski<\/span><\/b>, SVP U.S. Sponsorship,<b>\u00a0MasterCard\u00a0<br \/><\/b><b>&#8211;\u00a0Diahann Smith<\/b>, Multicultural Marketing Manager,<b>\u00a0Florida Dairy Farmers\u00a0<br \/><\/b><b>&#8211; Mariana V\u00e1zquez<\/b>, Digital Marketing Manager,\u00a0<b>Nestl\u00e9 <br \/><\/b><b>&#8211; <span class=\"xn-person\">Ed Carias<\/span><\/b>, Sr. Brand Manager, el Jimador Tequila &#8211; North American Region,<b>\u00a0Brown-Forman\u00a0<br \/><\/b><b>&#8211; <span class=\"xn-person\">Felix Palau<\/span><\/b>, VP &#8211; Tecate,<b>\u00a0Heineken<\/b><\/p>\n<p><b>Act Fast \u2013 Early-Bird registration ends tomorrow, April 21! <br \/><\/b>Access the special promotion pricing here: <a target=\"_blank\" href=\"http:\/\/www.portada-online.com\/events\/portadalat\/#Register\" rel=\"nofollow\">www.portada-online.com\/events\/portadalat\/#Register<\/a><\/p>\n<p>To align your brand with the ninth annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada&#8217;s Sales and Marketing Director, <span class=\"xn-person\">Kelley Eberhardt<\/span> at <a target=\"_blank\" href=\"mailto:kelley@portada-online.com\" rel=\"nofollow\">kelley@portada-online.com<\/a>.<\/p>\n<p>Stay tuned for updates and announcements by following <a target=\"_blank\" href=\"https:\/\/twitter.com\/portada_online\" rel=\"nofollow\">@portada_online<\/a> and <a target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/portadalat\" rel=\"nofollow\">#PortadaLat <\/a>on Twitter.<\/p>\n<p><b><u>2017 #PortadaLat Sponsors &amp; Partners:<\/u><\/b><\/p>\n<p><b>Special Breakout Session Sponsor: <br \/><\/b>Trivago (<a target=\"_blank\" href=\"http:\/\/www.trivago.com\/\" rel=\"nofollow\">www.trivago.com<\/a>) <\/p>\n<p><b>Distinguished Sponsor: <br \/><\/b>Taboola (<a target=\"_blank\" href=\"http:\/\/www.taboola.com\/\" rel=\"nofollow\">www.taboola.com<\/a>) <br \/>Futbol Sites Network (FSN) (<a target=\"_blank\" href=\"http:\/\/www.futbolsites.net\/\" rel=\"nofollow\">www.futbolsites.net<\/a>)<\/p>\n<p><b>Attendee Bag Sponsor: <br \/><\/b>Latcom (<a target=\"_blank\" href=\"http:\/\/www.latcom.com\/\" rel=\"nofollow\">www.latcom.com<\/a>)<\/p>\n<p><b>Participating Sponsor: <br \/><\/b>La Vida Baseball (<a target=\"_blank\" href=\"http:\/\/www.lavidabaseball.com\/\" rel=\"nofollow\">www.lavidabaseball.com<\/a>) <br \/>H Code Media (<a target=\"_blank\" href=\"http:\/\/hcodemedia.com\/\" rel=\"nofollow\">http:\/\/hcodemedia.com\/<\/a>)<\/p>\n<p><b>Special Media Partner: <br \/><\/b>Acceso Miami (<a target=\"_blank\" href=\"http:\/\/www.elnuevoherald.com\/noticias\/finanzas\/acceso-miami\/\" rel=\"nofollow\">http:\/\/www.elnuevoherald.com\/noticias\/finanzas\/acceso-miami\/<\/a>)<\/p>\n<p>Contact Information:\u00a0\u00a0\u00a0 <br \/><span class=\"xn-person\">Kelley Eberhardt<\/span><br \/>Director of Sales and Marketing, Portada\u00a0\u00a0\u00a0 <br \/><a target=\"_blank\" href=\"mailto:Kelley@portada-online.com\" rel=\"nofollow\">Kelley@portada-online.com<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, <span class=\"xn-location\">Latin America<\/span> will present the keynote speech at Portada&#8217;s 9<sup>th<\/sup> Annual PortadaLat Conference to take place on <span class=\"xn-chron\">June 7-8<\/span>, in <span class=\"xn-location\">Miami<\/span>. <b>Register now at early bird ticket rate, deadline is <span class=\"xn-chron\">Friday April 21<\/span>:<\/b> &lt;a target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-52103","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=52103"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52103\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=52103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=52103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=52103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}