{"id":52109,"date":"2017-04-21T12:00:00","date_gmt":"2017-04-20T19:24:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-cerveza-estrella-jalisco-announces-attempt-to-set-guinness-world-records-title-at-fiesta-broadway-in-los-angeles\/"},"modified":"2017-04-21T12:03:04","modified_gmt":"2017-04-21T16:03:04","slug":"cerveza-estrella-jalisco-anuncia-que-intentara-un-titulo-de-guinness-world-records-en-el-evento-fiesta-broadway-en-los-angeles","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/cerveza-estrella-jalisco-anuncia-que-intentara-un-titulo-de-guinness-world-records-en-el-evento-fiesta-broadway-en-los-angeles\/","title":{"rendered":"Cerveza Estrella Jalisco Announces Attempt To Set Guinness World Records\u2122 Title At Fiesta Broadway In Los Angeles"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; On <span class=\"xn-chron\">April 30<\/span>, <span class=\"xn-person\">Estrella Jalisco<\/span>, a Mexican beer with more than 100 years of brewing tradition, is celebrating its Mexican heritage and \u00a0pride in by bringing Loter\u00eda, a traditional Mexican game of chance, to Fiesta Broadway to attempt the GUINNESS WORLD RECORDS\u2122 title for the <b><i>Largest game of loter\u00eda<\/i><\/b>. Fiesta Broadway, the largest <span class=\"xn-location\">Cinco de Mayo<\/span> festival in the country, unites over 300,000 Angelenos in a celebration that includes musical performances, food, and fun\u2014setting the perfect backdrop for a record-setting game of Loteria.<\/p>\n<div id=\"prni_dvprnejpge223left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpge223left\" title=\"Estrella Jalisco logo\" border=\"0\" alt=\"Estrella Jalisco logo\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/492543\/Estrella_Logo.jpg\"\/><\/div>\n<p>The game will take place at the Estrella Jalisco Stage at Fiesta Broadway, beginning at approximately <span class=\"xn-chron\">4:00 P.M. PDT<\/span>. Participants 21 or older will receive wristbands to enter the Loteria section where a GUINNESS WORLD RECORDS adjudicator will be monitoring the event. <\/p>\n<p>&#8220;We are very excited to partner with GUINNESS WORLD RECORDS to officiate this game of Loteria at L.A.&#8217;s renowned Fiesta Broadway this year,&#8221; says <span class=\"xn-person\">Yonathan Bendesky<\/span>, Director, Mexican Imports for Anheuser-Busch. &#8220;Our brand is anchored in Mexican tradition and we are proud to celebrate this milestone in <span class=\"xn-location\">Los Angeles<\/span>, home to the largest Mexican community in the country.&#8221;<\/p>\n<p>Loter\u00eda \u2013 similar to &#8220;bingo&#8221; \u2013 utilizes pictures of traditional Mexican icons in place of numbered spaces to fill the board. In place of simply calling numbers, the announcer will tell a short riddle or saying, followed by the name of the icon, for players to mark the corresponding piece on their boards. <span class=\"xn-person\">Estrella Jalisco<\/span> commissioned 54 pieces of artwork for its sponsored game, curated by J Walter Thompson-Mexico. The winner of the record-setting game will be celebrated by <span class=\"xn-person\">Estrella Jalisco<\/span> in the true spirit of Fiesta Broadway. <\/p>\n<p>Consumers 21 or older can also partake in the record-setting game from home, using loter\u00eda boards found at participating retail locations throughout <span class=\"xn-location\">California<\/span> for a chance to win one (1) of one hundred (100) limited-edition <span class=\"xn-person\">Estrella Jalisco<\/span> branded coolers. <\/p>\n<p>All participants, both in-person and at home, are encouraged to submit their official winning Estrella Jalisco Loter\u00eda Boards between <span class=\"xn-chron\">April 30, 2017<\/span> &#8211; May 6\u00a0at <span class=\"xn-chron\">11:59 P.M. PDT<\/span> via loteria.absweeps.net. <span class=\"xn-person\">Estrella Jalisco<\/span> will publish the Loter\u00eda cards drawn on its Facebook page by <span class=\"xn-chron\">May 5<\/span>. One hundred (100) randomly selected winning boards submitted by consumers by the deadline will receive limited-edition <span class=\"xn-person\">Estrella Jalisco<\/span> branded cooler. <\/p>\n<p>Consumers 21 and older can view the results of the loter\u00eda drawing, and learn more about the brand, by visiting the Estrella Jalisco Facebook page. <\/p>\n<p><b><span class=\"xn-person\">ESTRELLA JALISCO<\/span><\/b><b>\u00d2<\/b><b> <span class=\"xn-person\">LOTERIA GAME<\/span><br \/><\/b>NO PURCHASE NECESSARY.\u00a0Open to US residents 21+.\u00a0 Ends 5\/5\/17.\u00a0 See Official Rules at <a target=\"_blank\" href=\"http:\/\/www.loteria.absweeps.net\/\" rel=\"nofollow\">www.loteria.absweeps.net<\/a> for entry, prizes and details.\u00a0 Message and data rates may apply.\u00a0 Void where prohibited.<\/p>\n<p><b><u>About <span class=\"xn-person\">Estrella Jalisco<\/span><br \/><\/u><\/b>With more than 100 years of Mexican brewing tradition, <span class=\"xn-person\">Estrella Jalisco<\/span> is a refreshing, light-flavored pilsner beer from <span class=\"xn-location\">Guadalajara, Jalisco<\/span>, and contains 4.5 percent alcohol by volume (ABV). It is best enjoyed in a wide-top pilsner glass to bring out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation of the beer. <span class=\"xn-person\">Estrella Jalisco<\/span> was launched in U.S. markets in the spring of 2016, and it&#8217;s quickly becoming a Mexican favorite among <i>cerveza<\/i> aficionados. <\/p>\n<p><b><u>About Guinness World Records<br \/><\/u><\/b>GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual <i>Guinness World Records<\/i> books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the <i>Guinness World Records: Gamer&#8217;s Edition<\/i>, first published in 2007, has sold more than 4 million copies to date.<\/p>\n<p>Guinness World Records&#8217; worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 12 million fans on Facebook.\u00a0 <\/p>\n<p>The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world&#8217;s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.<\/p>\n<p><b><u>About Fiesta Broadway<br \/><\/u><\/b>Predominantly Spanish-language and annually celebrated through the streets of downtown <span class=\"xn-location\">Los Angeles<\/span>, Fiesta Broadway is now entering its 28<sup>th<\/sup> year as the city&#8217;s unofficial &#8220;kick-off&#8221; to the many smaller &#8220;Cinco\u2026&#8221; festivals staged throughout the week. It has become a cornerstone marketing event for sponsors looking to reach and influence Latino L.A. consumers eager to visit the mny exhibits offering product samples and service trials. Attendance tops 300,000.<\/p>\n<p><b><u>Contact:<br \/><\/u><\/b><span class=\"xn-person\">Miles Ritenour<\/span>, Anheuser-Busch <br \/><a target=\"_blank\" href=\"mailto:Miles.Ritenour@Anheuser-Busch.com\" rel=\"nofollow\">media@Anheuser-Busch.com<\/a>\u00a0<\/p>\n<p><span class=\"xn-person\">Haley Ash<\/span>, Zeno Group<br \/><a target=\"_blank\" href=\"mailto:Haley.Ash@ZenoGroup.com\" rel=\"nofollow\">Haley.Ash@ZenoGroup.com<\/a><\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/492543\/Estrella_Logo.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/492543\/Estrella_Logo.jpg<\/a>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">April 20, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; On <span class=\"xn-chron\">April 30<\/span>, <span class=\"xn-person\">Estrella Jalisco<\/span>, a Mexican beer with more than 100 years of brewing tradition, is celebrating its Mexican heritage and \u00a0pride in by bringing Loter\u00eda, a traditional Mexican game of chance, to Fiesta Broadway to attempt the GUINNESS WORLD RECORDS\u2122 title for the <b><i>Largest game of loter\u00eda<\/i><\/b>. Fiesta Broadway, the largest <span class=\"xn-location\">Cinco de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-52109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=52109"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/52110"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=52109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=52109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=52109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}