{"id":52309,"date":"2017-05-01T20:39:00","date_gmt":"2017-05-01T15:41:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-ceos-marketing-leaders-from-big-brands-top-the-agenda-for-the-2017-ahaa-annual-conference-in-chicago-this-june\/"},"modified":"2017-05-01T20:40:10","modified_gmt":"2017-05-02T00:40:10","slug":"directores-ejecutivos-y-lideres-de-marketing-de-grandes-marcas-encabezan-la-agenda-de-la-conferencia-anual-de-ahaa-de-2017-este-junio-en-chicago","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/directores-ejecutivos-y-lideres-de-marketing-de-grandes-marcas-encabezan-la-agenda-de-la-conferencia-anual-de-ahaa-de-2017-este-junio-en-chicago\/","title":{"rendered":"CEOs &amp; Marketing Leaders From Big Brands Top The Agenda For The 2017 AHAA Annual Conference In Chicago This June"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 1, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>AHAA: The Voice of Hispanic Marketing<\/b> is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 Annual Conference taking place in <span class=\"xn-location\">Chicago<\/span> from <span class=\"xn-chron\">June 12-14<\/span>. CEOs from <b>Avocados from <span class=\"xn-location\">Mexico<\/span><\/b>, <b>DDB<\/b> and <b>Starcom Mediavest<\/b>, as well as marketing leaders from <b>The Coca-Cola Company<\/b>, <b>Denny&#8217;s,<\/b> <b>SlingTV<\/b>\/<b>DishLatino<\/b>, and <b>T-Mobile &amp; MetroPCS<\/b> will discuss how technology, disruption, politics, culture, creativity and content play a pivotal role in successful Hispanic marketing strategies. The 2017 AHAA Annual Conference, with a theme of Next Generation Marketing, is where brand, media and marketing executives go to learn the latest trends, data and strategies to reach U.S. Hispanics in an increasingly digital age.<\/p>\n<p><b><u>The View from the Top<\/u><\/b><\/p>\n<p>Thanks to an on-demand world where we can access information at the click of a button, the way we consume content has drastically changed. From social engagement to mobile purchases, Hispanics are at the forefront of technology adoption and usage. Three CEOs give their &#8220;view from the top&#8221; on the opportunities and challenges facing the marketing industry in an increasingly digital age of hyper-connectivity, and the role the culture and engagement play in ensuring marketing success.<\/p>\n<ul type=\"disc\">\n<li>CEO of <b>Avocados from <span class=\"xn-location\">Mexico<\/span><\/b>, <b><span class=\"xn-person\">Alvaro Luque<\/span><\/b> will offer insights into the way he has changed marketing a product line through social media that lends itself directly to culturally relevant messaging.\n<\/li>\n<li><b><span class=\"xn-person\">Laura Desmond<\/span><\/b>, who served as CEO for <b>Starcom Mediavest <\/b>for eight years, will share what she learned in her view from the top of the media planning and buying landscape, with special attention to the dynamics of the Hispanic market.\n<\/li>\n<li>Chairman Emeritus of <b>DDB Worldwide,<\/b> <b><span class=\"xn-person\">Keith Reinhard<\/span><\/b>, is a legend in the world of advertising, having penned &#8220;You deserve a break today&#8221; for McDonald&#8217;s in 1970, created &#8220;Like a good neighbor, State Farm is there&#8221; and helped found Omnicom.\u00a0 In this presentation, Keith will share his own views on why creativity still matters\u2014perhaps more than ever in this digital age.<\/li>\n<\/ul>\n<p>In addition, AHAA will bring together the hottest tech companies to discuss how brands are shifting their content creation strategies to resonate with Hispanics and the challenges therein. We&#8217;ll also talk about disruption in today&#8217;s market and the convergence of technology, society and diversity. <\/p>\n<p><b><u>Dynamic Panels &amp; Research<\/u><\/b><\/p>\n<p>Ripped from today&#8217;s headlines and hot-button issues, AHAA has put together numerous panels exploring the opportunities and challenges within multicultural segments, the effect Trump policies and politics are having on pop culture, and what roles Latino executives, brands and corporations play in this environment. <b><span class=\"xn-person\">Ana Navarro<\/span><\/b>, conservative strategist and political commentator and <b>CNN en Espa\u00f1ol anchor <span class=\"xn-person\">Juan Carlos Lopez<\/span><\/b> will engage in a lively exchange of how marketers today engage and reach across the cultural and political divides that the 2016 election has deepened. They&#8217;ll discuss the front burner topics of national interest and how issues from immigration policy and border security to health care impact the Latino community and marketing efforts. <\/p>\n<p>The conference will culminate with strategies on harnessing digital influencers and new tech platforms to meaningfully connect with the next generation and empower the Latino community to be seen, heard and valued. How does influencer marketing fit into the current and future marketing mix? Top digital strategists will discuss how they leverage behavioral data and cultural insights to best inform a better creative strategy. They also will talk about the state of multicultural marketing and the recent controversies surrounding Total Market. Jos\u00e9 Romero, general manager at <b>Sling TV<\/b>, DishLatino; Lu\u00eds Martinez, director of digital marketing, <b>Denny&#8217;s<\/b>; <span class=\"xn-person\">Javier Delgado-Granados<\/span>, group director, multicultural marketing from <b>The Coca-Cola Company <\/b>and <span class=\"xn-person\">Kevin McLaughlin<\/span>, the SVP of marketing for <b>T-Mobile &amp; MetroPCS<\/b> are among the confirmed panelists.<\/p>\n<p>Finally, the 2017 AHAA Annual Conference will feature breaking research from Culturati, Mintel and Nielsen covering ROI, Hispanic Millennials, media consumption &amp; behaviors, and digital trends.<\/p>\n<p>The conference also includes speakers <span class=\"xn-person\">Lance Rios<\/span>, president &amp; founder, <b>Being Latino, Inc<\/b>.; Rene S\u00e1nchez, vice president, client strategy &amp; insights, <b>Culturati<\/b>; <span class=\"xn-person\">John Santiago<\/span>, founder and CEO of digital advertising agency <b>M8<\/b>; <span class=\"xn-person\">Juan Ruiz<\/span>, director of Hispanic insights, <b>Mintel<\/b>; <span class=\"xn-person\">Matt Krepsik<\/span>, global head of MROI products and <span class=\"xn-person\">Vanessa Strain<\/span>, vice president, multicultural growth &amp; strategy, <b>Nielsen; <\/b><span class=\"xn-person\">Katie Manderfield<\/span>, head of content<b>, T-Brand Studio<\/b>; Vine comedian <span class=\"xn-person\">Oscar Miranda<\/span>; Instagram chic influencer <span class=\"xn-person\">Kay-Lani Martinez<\/span>; and YouTube sensation <span class=\"xn-person\">Jorge Narvaez<\/span>.<\/p>\n<p>For more information, please visit <a target=\"_blank\" href=\"http:\/\/ahaa.org\/\" rel=\"nofollow\">http:\/\/ahaa.org<\/a> and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaanextgen.<\/p>\n<p><b>About AHAA:<\/b> Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 1, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>AHAA: The Voice of Hispanic Marketing<\/b> is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 Annual Conference taking place in <span class=\"xn-location\">Chicago<\/span> from <span class=\"xn-chron\">June 12-14<\/span>. CEOs from <b>Avocados from <span class=\"xn-location\">Mexico<\/span><\/b>, <b>DDB<\/b> and <b>Starcom Mediavest<\/b>, as well as marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-52309","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=52309"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52309\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=52309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=52309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=52309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}