{"id":52369,"date":"2017-05-03T11:00:00","date_gmt":"2017-05-03T15:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-estrella-jalisco-joins-forces-with-lyft-and-singer-and-reality-tv-star-chiquis-rivera-to-promote-safe-celebration-on-cinco-de-mayo\/"},"modified":"2017-05-03T11:02:33","modified_gmt":"2017-05-03T15:02:33","slug":"estrella-jalisco-une-esfuerzos-con-la-cantante-y-estrella-de-telerrealidad-chiquis-rivera-y-lyft-para-promover-una-celebracion-segura-el-cinco-de-mayo","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/estrella-jalisco-une-esfuerzos-con-la-cantante-y-estrella-de-telerrealidad-chiquis-rivera-y-lyft-para-promover-una-celebracion-segura-el-cinco-de-mayo\/","title":{"rendered":"Estrella Jalisco Joins Forces with Lyft and Singer and Reality TV Star Chiquis Rivera to Promote Safe Celebration on Cinco de Mayo"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">May 3, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Estrella Jalisco, the light-flavored pilsner beer with more than 100 years of Mexican brewing tradition, is helping people celebrate safely on <span class=\"xn-location\">Cinco de Mayo<\/span> by offering up to 10,000 discounted Lyft rides in the greater <span class=\"xn-location\">Los Angeles<\/span> area on <span class=\"xn-chron\">Friday, May 5<\/span>. The brand is encouraging consumers to leave their car keys at home and take advantage of two <span class=\"xn-money\">$5<\/span> Lyft vouchers per person during peak hours on <span class=\"xn-location\">Cinco de Mayo<\/span> \u2013 <span class=\"xn-chron\">between 5 p.m. and 5 a.m.<\/span>, using discount code <b>ESTRELLAJALISCO<\/b> on the Lyft app.<sup>1<\/sup> This safe ride partnership aims to make it easy for people to be part of the 160 million American adults who regularly make a plan to get home safely.<sup>2<\/sup><\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpg63aaleft\"><img decoding=\"async\" id=\"prnejpg63aaleft\" title=\"Chiquis Rivera joins Cerveza Estrella Jalisco to kick-off a Cinco de Mayo partnership with Lyft.\" border=\"0\" alt=\"Chiquis Rivera joins Cerveza Estrella Jalisco to kick-off a Cinco de Mayo partnership with Lyft.\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/507359\/Estrella_Jalisco_Cinco_de_Mayo_Lyft.jpg\"\/><\/div>\n<p>&#8220;We know that many beer lovers like to celebrate on <span class=\"xn-location\">Cinco de Mayo<\/span> and through our partnership with Lyft we&#8217;re able to help them celebrate the holiday responsibly,&#8221; said <span class=\"xn-person\">Yonathan Bendesky<\/span>, Brand Director for Anheuser-Busch, Mexican Imports. &#8220;Our message is very simple: Be responsible and get home safely by using Lyft \u2013 <span class=\"xn-person\">Estrella Jalisco<\/span> has your back.&#8221; <\/p>\n<p>To help take the <span class=\"xn-location\">Cinco de Mayo<\/span> celebration to the next level, <span class=\"xn-person\">Estrella Jalisco<\/span> has also partnered with reality TV star and Regional Mexican artist Chiquis Rivera, who will be lending her voice to remind consumers about enjoying <span class=\"xn-location\">Cinco de Mayo<\/span> safely. <span class=\"xn-person\">Estrella Jalisco<\/span> has a long history with the Rivera family: last year they partnered with the brand to create a hologram performance of Chiquis&#8217; late mother <span class=\"xn-person\">Jenni Rivera<\/span> at the Day of the Dead celebration at Hollywood Forever Cemetery in <span class=\"xn-location\">Los Angeles<\/span>. <\/p>\n<p>&#8220;My values and cultural pride are aligned with <span class=\"xn-person\">Estrella Jalisco<\/span>, and giving back to my community is at the core of my principles \u2013 especially when it comes to encouraging safe celebrations on one of the largest drinking holidays of the year,&#8221; said Chiquis Rivera. &#8220;I&#8217;m not only proud to share my cultural heritage with <span class=\"xn-person\">Estrella Jalisco<\/span>, but I am also proud to support a Mexican brew that takes a responsible approach to celebrating <span class=\"xn-location\">Cinco de Mayo<\/span>.&#8221;<\/p>\n<p>In addition to partnering with Lyft and Chiquis Rivera for <span class=\"xn-location\">Cinco de Mayo<\/span>, <span class=\"xn-person\">Estrella Jalisco<\/span> also collaborated with <a target=\"_blank\" href=\"http:\/\/selfhelpgraphics.com\/\" rel=\"nofollow\">Self-Help Graphics<\/a> (SHG), an <span class=\"xn-location\">East Los Angeles<\/span> non-profit dedicated to the promotion of the arts in the Chicano and Latino communities. Through its partnership with SHG, the organization tapped L.A. native <span class=\"xn-person\">Martha Carrillo<\/span>, a visual and theatrical artist, to curate a branded <span class=\"xn-person\">Estrella Jalisco<\/span> mobile pi\u00f1ata to call attention to the Lyft partnership in a festive way.\u00a0The Estrella Jalisco mobile pi\u00f1ata will be traveling with a live mariachi band on <span class=\"xn-location\">Cinco de Mayo<\/span> making surprise visits in and around <span class=\"xn-location\">Los Angeles<\/span>.<\/p>\n<p>Adults 21 and older can learn more about the brand by visiting <a target=\"_blank\" href=\"http:\/\/www.estrellajalisco.com\/\" rel=\"nofollow\">www.EstrellaJalisco.com<\/a>, following @EstrellaJalisco on Instagram using #EstrellaJalisco, and visiting the Estrella Jalisco Facebook page.\u00a0 <\/p>\n<p><b><u>About Estrella Jalisco\u00a0<\/u><\/b>\u00a0<br \/><i>With more than 100 years of Mexican brewing tradition, <span class=\"xn-person\">Estrella Jalisco<\/span> is a refreshing, light-flavored pilsner beer from <span class=\"xn-location\">Guadalajara, Jalisco<\/span>, and contains 4.5 percent alcohol by volume (ABV). It is best enjoyed in a wide-top pilsner glass to bring out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation of the beer. <span class=\"xn-person\">Estrella Jalisco<\/span> was launched in the U.S. last year and it&#8217;s quickly becoming a Mexican favorite among cerveza aficionados. <\/i><\/p>\n<p><b><u>About Chiquis Rivera<br \/><\/u><\/b><i><span class=\"xn-person\">Janney Marin<\/span>, also known as<\/i><i>\u00a0<\/i><i>Chiquis<\/i><i>\u00a0<\/i><i>Rivera, has traveled a long<\/i><i>\u00a0<\/i><i>and sometimes unusual road to become the artist, singer-songwriter,<\/i><i>\u00a0<\/i><i>bestselling<\/i><i>\u00a0<\/i><i>author and business entrepreneur that she is today.\u00a0<\/i><i>Born into a family of artists, she always had her own dream: to get up on stage and let her voice<\/i><i>\u00a0<\/i><i>be heard. Chiquis Rivera recently released a brand-new single on <span class=\"xn-chron\">April 13<\/span> titled, &#8220;Horas Extras.&#8221; <\/i><i>This<\/i><i>\u00a0<\/i><i>new song is the first of 12 unreleased tracks included on<\/i><i>\u00a0<\/i><i>the<\/i><i>\u00a0<\/i><i>upcoming<\/i><i>\u00a0<\/i><i>second music album by<\/i><i>\u00a0<\/i><i>Chiquis<\/i><i>\u202fentitled<\/i><i>\u00a0<\/i><b><i>Entre<\/i><\/b><b><i>\u00a0<\/i><\/b><b><i>Botellas<\/i><\/b><i>, scheduled for a Summer 2017 release<\/i><i>\u00a0<\/i><i>on Sweet Sound Records.\u202f<\/i>\u00a0<\/p>\n<p><b><u>About LYFT<br \/><\/u><\/b><i>Lyft was founded in <span class=\"xn-chron\">June 2012<\/span> by <span class=\"xn-person\">Logan Green<\/span> and <span class=\"xn-person\">John Zimmer<\/span> to improve people&#8217;s lives with the world&#8217;s best transportation. Lyft is the fastest growing rideshare company in the U.S and is available in more than 300 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.<\/i><\/p>\n<p><b>For more information, contact:<br \/><\/b><span class=\"xn-person\">Miles Ritenour<\/span>, <span class=\"xn-person\">Estrella Jalisco<\/span> <br \/><a target=\"_blank\" href=\"mailto:media@anheuser-busch.com\" rel=\"nofollow\">media@anheuser-busch.com<\/a><\/p>\n<p><span class=\"xn-person\">Michael Delgado<\/span>, Zeno Group<br \/><a target=\"_blank\" href=\"mailto:Michael.Delgado@zenogroup.com\" rel=\"nofollow\">Michael.Delgado@zenogroup.com<\/a><\/p>\n<p><span class=\"xn-person\">Haley Ash<\/span>, Zeno Group<br \/><a target=\"_blank\" href=\"mailto:Haley.Ash@zenogroup.com\" rel=\"nofollow\">Haley.Ash@zenogroup.com<\/a><\/p>\n<p><sup>1<\/sup> Each Lyft ride must exceed <span class=\"xn-money\">$5<\/span> in cost. <br \/><sup>2<\/sup> Traffic Injury Research Foundation (2016) Road Safety Monitor. Retrieved from <a target=\"_blank\" href=\"http:\/\/www.alcoholstats.com\/wp-content\/uploads\/2016\/12\/RSM-TIRF-USA-Alcohol-Impaired-Driving-in-the-United-States-102.pdf\" rel=\"nofollow\">http:\/\/www.alcoholstats.com\/wp-content\/uploads\/2016\/12\/RSM-TIRF-USA-Alcohol-Impaired-Driving-in-the-United-States-102.pdf<\/a><\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpg470bleft\"><img decoding=\"async\" id=\"prnejpg470bleft\" title=\"Chiquis Rivera joins Cerveza Estrella Jalisco for pre Cinco de Mayo celebration\" border=\"0\" alt=\"Chiquis Rivera joins Cerveza Estrella Jalisco for pre Cinco de Mayo celebration\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/507360\/Estrella_Jalisco_Chiquis_Rivera_Cinco_de_Mayo.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpgdd2bleft\"><img decoding=\"async\" id=\"prnejpgdd2bleft\" title=\"Chiquis Rivera joins Cerveza Estrella Jalisco for pre Cinco de Mayo celebration\" border=\"0\" alt=\"Chiquis Rivera joins Cerveza Estrella Jalisco for pre Cinco de Mayo celebration\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/507361\/Estrella_Jalisco_Chiquis_Rivera_Cinco_de_Mayo_Celebration.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpg9657left\"><img decoding=\"async\" id=\"prnejpg9657left\" title=\"Estrella_Jalisco_Logo\" border=\"0\" alt=\"Estrella_Jalisco_Logo\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/507362\/Estrella_Jalisco_Logo.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/507359\/Estrella_Jalisco_Cinco_de_Mayo_Lyft.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/507359\/Estrella_Jalisco_Cinco_de_Mayo_Lyft.jpg<\/a><br \/>Photo &#8211; <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/507360\/Estrella_Jalisco_Chiquis_Rivera_Cinco_de_Mayo.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/507360\/Estrella_Jalisco_Chiquis_Rivera_Cinco_de_Mayo.jpg<\/a><br \/>Photo &#8211; <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/507361\/Estrella_Jalisco_Chiquis_Rivera_Cinco_de_Mayo_Celebration.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/507361\/Estrella_Jalisco_Chiquis_Rivera_Cinco_de_Mayo_Celebration.jpg<br \/><\/a>Logo &#8211; <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/507362\/Estrella_Jalisco_Logo.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/507362\/Estrella_Jalisco_Logo.jpg<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">May 3, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Estrella Jalisco, the light-flavored pilsner beer with more than 100 years of Mexican brewing tradition, is helping people celebrate safely on <span class=\"xn-location\">Cinco de Mayo<\/span> by offering up to 10,000 discounted Lyft rides in the greater <span class=\"xn-location\">Los Angeles<\/span> area on <span class=\"xn-chron\">Friday, May 5<\/span>. The brand is encouraging consumers to leave their car keys at home and take advantage of two&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-52369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=52369"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/52369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/52370"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=52369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=52369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=52369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}