{"id":53171,"date":"2017-05-18T18:23:00","date_gmt":"2017-05-18T18:49:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-ahaa-honors-ford-with-the-2017-marketer-of-the-year-award\/"},"modified":"2017-05-18T18:26:02","modified_gmt":"2017-05-18T22:26:02","slug":"ahaa-honra-a-ford-con-el-premio-comercializador-del-ano-2017","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/ahaa-honra-a-ford-con-el-premio-comercializador-del-ano-2017\/","title":{"rendered":"AHAA Honors Ford with the 2017 Marketer of the Year Award"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 18, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>AHAA: The Voice of Hispanic Marketing<\/b> announced today that <b>Ford Motor Company<\/b> is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of elite brands that have received the award, including McDonald&#8217;s, State Farm, Toyota, and Walmart. <b><span class=\"xn-person\">David Rodriguez<\/span><\/b>, multicultural marketing director for Ford, will accept the award and discuss\u00a0the automaker&#8217;s commitment to the Hispanic and multicultural market at AHAA&#8217;s 2017 Annual Conference. The session will take place on\u00a0Wednesday, June 14 at <span class=\"xn-chron\">9:15 a.m.<\/span> at the Palmer House Hilton in <span class=\"xn-location\">Chicago<\/span>. <\/p>\n<p>&#8220;We are honored to accept the 2017 AHAA Marketer of the Year award,&#8221; said Rodriguez. &#8220;With so many vehicle options, we are proud to have earned the trust of so many Hispanic families that choose our trucks, SUV&#8217;s and cars every year \u2013 it means that what we are doing is resonating and that means a lot.&#8221; <\/p>\n<p>To be considered for this prestigious award, companies had to demonstrate a top-down commitment to multicultural marketing and significant spending commensurate with the opportunity in marketing efforts targeting Hispanics. Ford has invested in and been committed to the Hispanic market for more than 20 years, consistently leading the category in Hispanic investment. In fact, over the last three years, Ford has topped the automotive category in Hispanic market spend with 17 percent in 2016 alone, according to Ad Insights. This has earned the company numerous accolades for their multicultural work from the U.S.H. Idea Awards, <span class=\"xn-location\">Cannes<\/span>, Clio, Wave, Addy&#8217;s and El Sol. In fact, Ford took home a combined 47 awards between 2015 and 2016.<\/p>\n<p>&#8220;Over the last few years, Hispanics have made headlines as being top new car buyers, but for more than two decades, Ford has valued the Hispanic consumer with dedicated segment campaigns, multi-figure sponsorships and branded creative steeped in Hispanic insights \u2013 long before the hype. This is what makes Ford a leader in the automotive category and a best-in-class Hispanic partner,&#8221; said AHAA Chair <span class=\"xn-person\">Linda Lane Gonzalez<\/span>.<\/p>\n<p>As automakers intensify their pursuit of Hispanic car buyers, the Hispanic market has long been central to Ford&#8217;s marketing efforts, which also includes pivotal Latino-overlapping markets like Millennials and women. According to Viant&#8217;s <a target=\"_blank\" href=\"http:\/\/www2.viantinc.com\/hispanic-american-auto-report\" rel=\"nofollow\">2016 Hispanic American Auto Buyers report<\/a>, Hispanic consumers accounted for <span class=\"xn-money\">$27.9 billion<\/span> in registered new vehicle transactions in 2016, representing 11 percent of the total market \u2013 a figure that grows year to year. In 2014, <a target=\"_blank\" href=\"http:\/\/www.autonews.com\/article\/20150518\/RETAIL01\/305189994\/sales-to-hispanics-outpacing-the-market\" rel=\"nofollow\">Hispanic buyers delivered 96 percent<\/a> of Ford&#8217;s year-over-year retail sales growth, according to IHS Automotive&#8217;s Polk market data unit. The success was significant enough for Ford to direct part of its launch funds in 2016 for the redesigned F-150 pickup into Hispanic media, including Fox&#8217;s MundoFox channel. As part of its 360-campaign spearheaded by the recently WPP-acquired Hispanic firm Zubi Advertising, Ford was also\u00a0an official partner for The Copa America Centenario soccer tournament which took place in 10 markets across <span class=\"xn-location\">the United States<\/span>.<\/p>\n<p>When it comes to Ford, there is more than just Hispanic marketing. Not only do they have a Ford Hispanic Network internal resource group for their corporate executives but diversity hiring practices are in place across all departments to ensure there are no gaps in customer service and there is an organic knowledge base to help make decisions about multicultural initiatives. <\/p>\n<p>The AHAA Annual Conference, with a theme of <b>Next Generation Marketing,<\/b> will tackle the hottest topics in marketing today: technology, disruption, culture, creativity and content. From <span class=\"xn-chron\">June 12-14<\/span> at the Palmer House Hilton in <span class=\"xn-location\">Chicago<\/span>, AHAA will bring together experts and trendsetters to discuss how powerful U.S. Hispanics are to brands, how disruption and innovation is changing the way we consume content, and how marketers must adapt, ensuring efforts are free of stereotypes and inclusive of the multicultural community.\u00a0<\/p>\n<p>Speakers include <span class=\"xn-person\">Keith Reinhard<\/span>, chairman emeritus of <b>DDB Worldwide<\/b>; <span class=\"xn-person\">Laura Desmond<\/span>, former CEO of Starcom Mediavest; <span class=\"xn-person\">Alvaro Luque<\/span>, president of <b>Avocados from <span class=\"xn-location\">Mexico<\/span>; <\/b><span class=\"xn-person\">Javier Delgado-Granados<\/span>, group director, multicultural marketing from <b>The Coca-Cola Company<\/b>; <span class=\"xn-person\">Beatriz Rojas<\/span>, senior director, multicultural marketing at <b>Kaiser Permanente<\/b>; \u00a0Jos\u00e9 Romero, general manager at <b>Sling TV<\/b>, <b>DishLatino<\/b>; Lu\u00eds Martinez, director of digital marketing, <b>Denny&#8217;s; <\/b><span class=\"xn-person\">Kevin McLaughlin<\/span>, the SVP of marketing for <b>T-Mobile &amp; MetroPCS;<\/b>\u00a0Ana Navarro, conservative strategist and political commentator; <b>CNN en Espa\u00f1ol <\/b>anchor <span class=\"xn-person\">Juan Carlos Lopez<\/span>; <span class=\"xn-person\">Katie Manderfield<\/span>, head of content<b>, <\/b>T-Brand Studio, <b><span class=\"xn-org\">New York Times<\/span><\/b>; <span class=\"xn-person\">Adrian Williams<\/span>, director of diversity and inclusion, marketing, <b>Atlanta Braves<\/b>; Sheena Quinn,\u00a0director of public relations, <b>Chicago White Sox<\/b><b>; <\/b><span class=\"xn-person\">Kathy Schwab<\/span>, senior director of marketing, <b>Milwaukee Brewers; <\/b><span class=\"xn-person\">Lance Rios<\/span>, president &amp; founder, <b>Being Latino, Inc<\/b>.; Rene S\u00e1nchez, vice president, client strategy &amp; insights, <b>Culturati<\/b>; <span class=\"xn-person\">John Santiago<\/span>, founder and CEO of digital advertising agency <b>M8<\/b>; <span class=\"xn-person\">Juan Ruiz<\/span>, director of Hispanic insights, <b>Mintel<\/b>; <span class=\"xn-person\">Matt Krepsik<\/span>, global head of MROI products, <span class=\"xn-person\">Vanessa Strain<\/span>, vice president, multicultural growth &amp; strategy, and <span class=\"xn-person\">Michelle Zweig<\/span>, senior vice president for media analytics, <b>Nielsen; <\/b>Vine comedian <span class=\"xn-person\">Oscar Miranda<\/span>; <span class=\"xn-person\">Kay-Lani Martinez<\/span>, top beauty influencer on Instagram and YouTube; and YouTube sensation <span class=\"xn-person\">Jorge Narvaez<\/span>.<\/p>\n<p>For more information, please visit <a target=\"_blank\" href=\"http:\/\/ahaa.org\/\" rel=\"nofollow\">http:\/\/ahaa.org<\/a> and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaanextgen.<\/p>\n<p><b>About AHAA<br \/><\/b>Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.<\/p>\n<p><b>About Ford Motor Company<br \/><\/b>Ford Motor Company is a global automotive and mobility company based in <span class=\"xn-location\">Dearborn, Michigan<\/span>. With about 202,000 employees and 62 plants worldwide, the company&#8217;s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as <span class=\"xn-location\">Lincoln<\/span> luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit <a target=\"_blank\" href=\"http:\/\/www.corporate.ford.com\/\" rel=\"nofollow\">www.corporate.ford.com<\/a>.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 18, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>AHAA: The Voice of Hispanic Marketing<\/b> announced today that <b>Ford Motor Company<\/b> is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of elite brands that have received the award, including McDonald&#8217;s, State Farm, Toyota, and Walmart. <b><span class=\"xn-person\">David Rodriguez<\/span><\/b>, multicultural marketing director for Ford, will accept the award and discuss\u00a0the automaker&#8217;s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-53171","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/53171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=53171"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/53171\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=53171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=53171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=53171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}