{"id":53515,"date":"2017-05-29T10:00:00","date_gmt":"2017-05-29T14:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-atreseries-launches-its-first-international-campaign-vive-otras-vidas\/"},"modified":"2017-05-29T10:02:14","modified_gmt":"2017-05-29T14:02:14","slug":"atreseries-lanza-su-primera-campana-internacional-vive-otras-vidas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/atreseries-lanza-su-primera-campana-internacional-vive-otras-vidas\/","title":{"rendered":"ATRESERIES launches its first international campaign, &#8216;VIVE OTRAS VIDAS&#8217;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MADRID<\/span>, <span class=\"xn-chron\">May 29, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>ATRESERIES<\/b>\u00a0is looking forward to its third anniversary on the air with the <i>VIVE OTRAS VIDAS <\/i>campaign, in which it focuses \u2013 with a touch of humor \u2013 on one of the most salient values of the ATRESMEDIA channel: the best productions 100% in Spanish.<\/p>\n<div style=\"TEXT-ALIGN: left; WIDTH: 100%\" id=\"prni_dvprnejpg1ed4left\"><img decoding=\"async\" id=\"prnejpg1ed4left\" title=\"Logo Atreseries\" border=\"0\" alt=\"Logo Atreseries\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/285679\/atres_series_logo.jpg\"\/><\/div>\n<p>&#8220;The success of series in the Hispanic market is due to the fact that besides telling universal and meaningful stories, we reach the audience without the need for dubbing or subtitling.&#8221; [<b>Mar Mart\u00ednez Raposo<\/b>, Director of Atresmedia Internacional].<\/p>\n<p>For the launch of this campaign, aided by the agency Mama Team, and which starts up today, <b><span class=\"xn-chron\">May 29<\/span><\/b>, three extreme situations have been chosen; classic scenes from television series in which the spectator and the language barrier are protagonists.<\/p>\n<p>Thus the unyielding discipline of a jail, the emergency room of a hospital, and the tension during a police raid support the campaign&#8217;s slogan: <i>&#8220;The best series allow you to live other lives; with Atreseries, you can live them in your language.&#8221;<\/i><\/p>\n<p>The first international campaign of\u00a0<b>ATRESERIES\u00a0<\/b>is comprised of three spots, which will be broadcast on screen and shared on the channel&#8217;s social networks.<\/p>\n<p>This first initiative is the result of a broad technical rollout in which nearly 40 people have participated, including technicians and actors, with more than 60 hours in real locations being recorded.<\/p>\n<p>The first episode of the campaign is the emergency room at a hospital, where a team of doctors strives to save the life of a person who has been shot. In the middle of the instructions \u2013 in English \u2013 from the head doctor to her colleagues, a television viewer appears, remote control in hand, who does not understand what is going on.<\/p>\n<p>Similar moments also occur in a jail, as well as in the middle of a police raid in which the misunderstandings due to the different languages make it difficult for the viewer to understand the story.<\/p>\n<p><b>Download links:<\/b><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/oficinaprensa.atresmedia.com\/Policias_30_SHD.m4v\" rel=\"nofollow\">http:\/\/oficinaprensa.atresmedia.com\/Policias_30_SHD.m4v<\/a><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/oficinaprensa.atresmedia.com\/Hospital_30_S_HD.m4v\" rel=\"nofollow\">http:\/\/oficinaprensa.atresmedia.com\/Hospital_30_S_HD.m4v<\/a><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/oficinaprensa.atresmedia.com\/Carcel_30_S_HD.m4v\" rel=\"nofollow\">http:\/\/oficinaprensa.atresmedia.com\/Carcel_30_S_HD.m4v<\/a><\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/285679\/atres_series_logo.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/285679\/atres_series_logo.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Atresmedia<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MADRID<\/span>, <span class=\"xn-chron\">May 29, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>ATRESERIES<\/b>\u00a0is looking forward to its third anniversary on the air with the <i>VIVE OTRAS VIDAS <\/i>campaign, in which it focuses \u2013 with a touch of humor \u2013 on one of the most salient values of the ATRESMEDIA channel: the best productions 100% in Spanish.<\/p>\n<div id=\"prni_dvprnejpg1ed4left\">&lt;img id=&quot;prnejpg1ed4left&quot; title=&quot;Logo Atreseries&quot; border=&quot;0&quot; alt=&quot;Logo Atreseries&quot; align=&quot;middle&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":53516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-53515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/53515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=53515"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/53515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/53516"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=53515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=53515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=53515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}