{"id":55623,"date":"2017-07-25T16:12:00","date_gmt":"2017-07-25T16:19:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-unreasonable-institute-rebrands-to-uncharted-shifting-focus-towards-tackling-problems\/"},"modified":"2017-07-25T16:14:02","modified_gmt":"2017-07-25T20:14:02","slug":"unreasonable-institute-se-renueva-y-cambia-su-marca-a-uncharted-llevando-una-mirada-mas-nitida-hacia-la-tarea-de-enfrentar-los-problemas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/unreasonable-institute-se-renueva-y-cambia-su-marca-a-uncharted-llevando-una-mirada-mas-nitida-hacia-la-tarea-de-enfrentar-los-problemas\/","title":{"rendered":"Unreasonable Institute rebrands to Uncharted, shifting focus towards tackling problems"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">DENVER<\/span>, <span class=\"xn-chron\">July 25, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Today, the social impact organization Unreasonable Institute officially rebranded to <a target=\"_blank\" href=\"http:\/\/www.uncharted.org\/\" rel=\"nofollow\">Uncharted<\/a>. The new brand represents the organization&#8217;s shifting approach to impact. <\/p>\n<p>Having run programs since 2010 with an entrepreneur-centric model, the team learned that problems require engaging larger audiences of corporations, policy-makers, governments, and foundations, in addition to entrepreneurs. They are now focused on building collective movements around singular problems, involving everyone who has a relevant investment in the specific issue.<\/p>\n<p>Uncharted describes their new approach in three steps:<\/p>\n<ol type=\"1\">\n<li><b>Identify a single problem. <\/b>They define a specific, unsolved issue they want to take on, sometimes with help from the public, sometimes with help from a partner, and sometimes on their own\n<\/li>\n<li><b>Build a group to tackle it.<\/b> Uncharted finds extraordinary people pioneering solutions to different aspects of this issue and brings them together to build a collective movement attacking the problem from all sides\n<\/li>\n<li><b>Run a program to solve it.<\/b> The run 6-18 month long programs consisting of boot-camps that unite entrepreneurs, partners, mentors, funders, and corporations around a specific problem in order to drive measurable outcomes<\/li>\n<\/ol>\n<p>They have already tested this new approach. They partnered with Rockefeller Foundation to address urban poverty, <span class=\"xn-location\">City of Denver<\/span> to tackle food deserts, and Gary Community Investments to improve the lives of low-income children.<\/p>\n<p>Additionally, the new brand represents how there is no single way to solve problems. As Uncharted, the organization is heading into unknown territory to <i>learn <\/i>how to solve problems.<\/p>\n<p>CEO Teju Ravilochan explains, &#8220;The only thing that solves problems that no one knows how to solve is systematic\u2014and relentless\u2014trial and error.&#8221; <\/p>\n<p>The visual brand\u2014the logo and its various shapes \u2014illustrates that problems are complex and dynamic. &#8220;We need to constantly challenge and adapt our approaches to problems in order to learn what works and what doesn&#8217;t,&#8221; says <span class=\"xn-person\">Laura Schwecherl<\/span>, Uncharted&#8217;s Director of Marketing and Communications. &#8220;The new brand brings this idea front and center. We couldn&#8217;t be more happy with it.&#8221;<\/p>\n<p><b><u>About Uncharted<\/u><\/b><\/p>\n<p>Uncharted builds coordinated movements of entrepreneurs around big problems, giving them what they need to attack it from all sides. We define a problem, mobilize those best fit to tackle it, then resource them with the mentors, funders, and partners they need to drive big impact on big issues. <\/p>\n<p><b>For more information, please contact: <br \/><\/b><span class=\"xn-person\">Laura Schwecherl<\/span>, Director of Marketing and Communications <br \/><a target=\"_blank\" href=\"mailto:Laura@uncharted.org\" rel=\"nofollow\">Laura@uncharted.org<\/a>\u00a0<br \/>Phone: (631) 848-8016<\/p>\n<p>SOURCE  Uncharted<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">DENVER<\/span>, <span class=\"xn-chron\">July 25, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Today, the social impact organization Unreasonable Institute officially rebranded to <a target=\"_blank\" href=\"http:\/\/www.uncharted.org\/\" rel=\"nofollow\">Uncharted<\/a>. The new brand represents the organization&#8217;s shifting approach to impact. <\/p>\n<p>Having run programs since 2010 with an entrepreneur-centric model, the team learned that problems require engaging larger audiences of corporations, policy-makers, governments, and foundations, in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-55623","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/55623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=55623"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/55623\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=55623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=55623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=55623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}