{"id":55652,"date":"2017-07-26T10:12:00","date_gmt":"2017-07-26T14:02:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/loreal-paris-celebra-el-lanzamiento-de-su-nuevo-colour-riche-matte-lipstick-en-el-dia-nacional-del-lapiz-labial-con-readmylips\/"},"modified":"2017-07-26T10:14:02","modified_gmt":"2017-07-26T14:14:02","slug":"loreal-paris-celebra-el-lanzamiento-de-su-nuevo-colour-riche-matte-lipstick-en-el-dia-nacional-del-lapiz-labial-con-readmylips","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/loreal-paris-celebra-el-lanzamiento-de-su-nuevo-colour-riche-matte-lipstick-en-el-dia-nacional-del-lapiz-labial-con-readmylips\/","title":{"rendered":"L&#8217;Or\u00e9al Paris Celebrates The Launch Of New Colour Riche Matte Lipstick On National Lipstick Day With #ReadMyLips"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">July 26, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; To celebrate the launch of the new L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> <a target=\"_blank\" href=\"https:\/\/www.lorealparisusa.com\/products\/makeup\/lip-color\/lipstick\/colour-riche-matte-lipstick.aspx\" rel=\"nofollow\">Colour Riche Matte Lipstick<\/a>, the #1 global beauty brand is leveraging National Lipstick Day to showcase that people&#8217;s lips can be bold in more ways than one.\u00a0 On <span class=\"xn-chron\">July 29<\/span>, everyone is invited to take part in the brand&#8217;s largest National Lipstick Day initiative by showing off a bold hue and sharing bold words on social media. The #ReadMyLips social media campaign brings to life L&#8217;Or\u00e9al <span class=\"xn-location\">Paris&#8217;<\/span> iconic tagline, &#8220;<a target=\"_blank\" href=\"https:\/\/www.lorealparisusa.com\/about-loreal-paris\/because-youre-worth-it.aspx\" rel=\"nofollow\">Because You&#8217;re Worth It<\/a>,&#8221; and the brand&#8217;s longstanding belief that all people have something worthy to say.<\/p>\n<div id=\"prni_dvprnejpgdaecleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpgdaecleft\" title=\"L'Or\u00e9al Paris Celebrates The Launch Of New Colour Riche Matte Lipstick On National Lipstick Day With #ReadMyLips\" border=\"0\" alt=\"L'Or\u00e9al Paris Celebrates The Launch Of New Colour Riche Matte Lipstick On National Lipstick Day With #ReadMyLips\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/539345\/LOREAL_PARIS_National_Lipstick_Day.jpg\"\/><\/div>\n<p>&#8220;Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts,&#8221; says <span class=\"xn-person\">Anne Marie Nelson-Bogle<\/span>, SVP of Marketing, <a target=\"_blank\" href=\"https:\/\/www.lorealparisusa.com\/\" rel=\"nofollow\">L&#8217;Or\u00e9al Paris USA<\/a>. &#8220;As a brand that has supported the individual beauty and intrinsic worth of all people for over forty years, we wanted to participate in and elevate the conversation by not only celebrating our newest <a target=\"_blank\" href=\"https:\/\/www.lorealparisusa.com\/products\/makeup\/brand\/colour-riche.aspx\" rel=\"nofollow\">Colour Riche<\/a> lip launch but even more importantly, people&#8217;s powerful words. The <a target=\"_blank\" href=\"https:\/\/www.lorealparisusa.com\/products\/makeup\/lip-color\/lipstick\/colour-riche-matte-lipstick.aspx\" rel=\"nofollow\">Colour Riche Matte Lipstick<\/a> are ultra-rich, ultra-comfortable and available in a spectrum of 16 gorgeous matte shades, allowing everyone to find a favorite shade and help make their lips bold in more ways than one.&#8221;<\/p>\n<p>The brand&#8217;s powerhouse roster of celebrity spokeswomen, along with brand experts and social influencers, will come together on National Lipstick Day to show off their favorite lip shade and share empowering messages on social media.\u00a0 Everyone can easily join the campaign by uploading photos or videos of themselves wearing a bold lip color and sharing why their lips are bold in more ways than one \u2013 whether helping to advance an important message, championing a cause or sharing an inspirational quote. To participate, posts should tag <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/lorealmakeup\/\" rel=\"nofollow\">@lorealmakeup<\/a> using #ReadMyLips and #lorealparis. \u00a0<\/p>\n<p>By using the #ReadMyLips and #lorealparis hashtags, posts will be aggregated to create a global platform where people&#8217;s voices can be seen, heard and shared. Additionally, L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> will further elevate select posts on their own global social channels and showcase both the bold looks and meaningful sentiments people are expressing, helping to inspire and encourage others. <\/p>\n<p><b><u>About L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span>: <\/u><\/b><\/p>\n<p>The L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> division of L&#8217;Or\u00e9al <span class=\"xn-location\">USA<\/span>, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market.\u00a0 The brand&#8217;s signature tagline, &#8220;Because I&#8217;m Worth It,&#8221; was born in <span class=\"xn-location\">the United States<\/span> in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> has been providing women around the world with products in four major beauty categories:\u00a0 hair color, haircare, skincare and cosmetics. With L&#8217;Or\u00e9al&#8217;s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, F\u00e9ria, Excellence Cr\u00e8me, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. As the #1 Skin Expert brand worldwide, L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze.\u00a0 L&#8217;Or\u00e9al <span class=\"xn-location\">Paris&#8217;<\/span> iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> and to receive personalized advice, expert tips, and exclusive content , please visit <a target=\"_blank\" href=\"http:\/\/www.lorealparisusa.com\/\" rel=\"nofollow\">www.lorealparisusa.com<\/a> or follow on Instagram (<a target=\"_blank\" href=\"https:\/\/www.instagram.com\/lorealmakeup\/\" rel=\"nofollow\">@lorealmakeup<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/lorealhair\/\" rel=\"nofollow\">@lorealhair<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/lorealskin\/\" rel=\"nofollow\">@lorealskin<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/lorealmen\/\" rel=\"nofollow\">@lorealmen<\/a>), Snapchat (@LOrealMakeup), Twitter (@<a target=\"_blank\" href=\"https:\/\/twitter.com\/lorealparisusa\" rel=\"nofollow\">@LorealParisUSA<\/a>), Facebook (<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/LOrealParisUSA\/\" rel=\"nofollow\">@LorealParisUSA<\/a>) and Pinterest (<a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/lorealparisus\/\" rel=\"nofollow\">@LorealParisUSA<\/a>).<\/p>\n<p><b><u>About L&#8217;Or\u00e9al Paris Colour Riche Matte Lipstick: <\/u><\/b><\/p>\n<p>Colour <span class=\"xn-person\">Riche Matte<\/span> is L&#8217;Oreal Paris&#8217; first matte <a target=\"_blank\" href=\"https:\/\/www.lorealparisusa.com\/beauty-magazine\/makeup\/lip-makeup\/ultimate-guide-to-lipstick.aspx\" rel=\"nofollow\">lipstick<\/a> collection. The products are formulated with pure-color pigments to create intense color, while blurring gels and mattifying ingredients creates a soft-focus and matte effect on lips.\u00a0 Formulated with jojoba oil for smooth comfort, lips are left feeling soft, smooth and wrapped in rich on-trend color and finish. The collection is available in a spectrum of 16 gorgeous shades.<\/p>\n<p><b><u>Contact:<\/u><\/b><\/p>\n<p><span class=\"xn-person\">Jacqueline Glasner<\/span>, Alison Brod Marketing + Communications, <a target=\"_blank\" href=\"mailto:jacquelineg@alisonbrodmc.com\" rel=\"nofollow\">jacquelineg@alisonbrodmc.com<\/a><\/p>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpgcbfcleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpgcbfcleft\" title=\"L'Or\u00e9al Paris Celebrates The Launch Of New Colour Riche Matte Lipstick On National Lipstick Day With #ReadMyLips\" border=\"0\" alt=\"L'Or\u00e9al Paris Celebrates The Launch Of New Colour Riche Matte Lipstick On National Lipstick Day With #ReadMyLips\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/539346\/LOREAL_PARIS_Lipstick_Day_Join_Us.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg7253left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg7253left\" title=\"L'Or\u00e9al Paris\" border=\"0\" alt=\"L'Or\u00e9al Paris\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/467870\/LOreal_Paris_Logo.jpg \"\/><\/div>\n<p\/>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/539345\/LOREAL_PARIS_National_Lipstick_Day.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/539345\/LOREAL_PARIS_National_Lipstick_Day.jpg<\/a><\/p>\n<p>Photo &#8211;\u00a0<a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/539346\/LOREAL_PARIS_Lipstick_Day_Join_Us.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/539346\/LOREAL_PARIS_Lipstick_Day_Join_Us.jpg<\/a><\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/467870\/LOreal_Paris_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/467870\/LOreal_Paris_Logo.jpg<\/a> <\/p>\n<p\/>\n<p>SOURCE  L&#8217;Oreal Paris<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">July 26, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; To celebrate the launch of the new L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> <a target=\"_blank\" href=\"https:\/\/www.lorealparisusa.com\/products\/makeup\/lip-color\/lipstick\/colour-riche-matte-lipstick.aspx\" rel=\"nofollow\">Colour Riche Matte Lipstick<\/a>, the #1 global beauty brand is leveraging National Lipstick Day to showcase that people&#8217;s lips can be bold in more ways than one.\u00a0 On <span class=\"xn-chron\">July 29<\/span>, everyone is invited&#8230;<\/p>\n","protected":false},"author":1,"featured_media":55653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-55652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/55652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=55652"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/55652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/55653"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=55652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=55652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=55652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}